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Athlone Town Centre

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A major shopping centre in Athlone, County Westmeath, serving the retail needs of Ireland's Midlands.

Last updated August 26, 2026

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Overview

Athlone Town Centre is a shopping centre in Athlone, County Westmeath, Ireland. It opened in November 2007 and is described as the largest shopping centre in the Irish Midlands, with more than 13,000 square metres of retail space and over 60 stores. Its tenant mix includes international and national fashion, sportswear, department-store, food-and-beverage, and lifestyle brands such as Zara, TK Maxx, Marks & Spencer, River Island, Starbucks, Tommy Hilfiger, JD Sports, Next, Skechers, Sports Direct, and H&M. The centre occupies a prominent site close to Athlone town centre, with access from Dublin Gate Street and Gleeson Street. Its development reused a centrally located urban site formerly occupied by the Royal Hoey Hotel. That hotel closed in 2002, and the building was demolished in 2005 before the retail development opened two years later. The project therefore formed part of the redevelopment of a long-standing town-centre location rather than a peripheral retail-park site. Athlone Town Centre's role is primarily that of a regional shopping destination. Its broad store portfolio allows it to combine everyday retail with fashion, footwear, sports, food and beverage, and larger-format shopping. The centre is also physically connected with the Sheraton Athlone Hotel, an adjoining four-star hotel with a 12-storey, 42.25-metre tower and 161 beds. This connection adds a hospitality component to the wider site and supports the centre's position near the civic and commercial core of Athlone. The available reference material identifies the centre's opening date, location, scale, principal access points, historical site, adjoining hotel, and representative tenants. It does not establish the current owner, operating company, management team, financial performance, official website, or a detailed programme of marketing campaigns. Those fields remain unfilled rather than being inferred from tenant information.

History

Athlone Town Centre was developed on a town-centre site in Athlone, County Westmeath, that had previously been occupied by the Royal Hoey Hotel. The hotel closed in 2002. Its former building was subsequently demolished in 2005, clearing the site for a new retail-led development. The shopping centre opened in November 2007. It was established close to the centre of Athlone and is accessible from Dublin Gate Street and Gleeson Street. Its location distinguishes it from an out-of-town retail park and places it within the existing urban fabric of the town. At opening and in the reference description, Athlone Town Centre is presented as the largest shopping centre in the Irish Midlands. It contains more than 13,000 square metres of retail space and over 60 stores. The tenant mix spans international fashion, department-store, sportswear, footwear, lifestyle, and food-and-beverage brands. Named retailers include Zara, TK Maxx, Marks & Spencer, River Island, Starbucks, Tommy Hilfiger, JD Sports, Next, Skechers, Sports Direct, and H&M. The development is adjacent to the Sheraton Athlone Hotel. The hotel is described as a four-star property with a 12-storey tower measuring 42.25 metres in height and containing 161 beds. Its physical relationship with the shopping centre gives the wider site both retail and hospitality functions. The available source material does not provide verified information about the centre's developer, owner, management company, financing, later expansions, refurbishments, individual store openings, marketing campaigns, or current trading performance. No such details are added here.

  • 2007

    Shopping centre opens

    [1]

    Athlone Town Centre opened in November as a large town-centre shopping destination in Ireland's Midlands.

  • 2005

    Former hotel building demolished

    [1]

    The former Royal Hoey Hotel was demolished to make way for the retail development.

  • 2002

    Royal Hoey Hotel closes

    [1]

    The Royal Hoey Hotel on the future shopping-centre site ceased operating.

Products and positioning

A large, centrally located regional shopping centre serving Athlone and the wider Irish Midlands through a broad mix of fashion, department-store, sports, footwear, lifestyle, and food-and-beverage tenants.

  • Apparel and accessories · 2007

    Fashion retail

    The centre's fashion offer includes international and national clothing and accessories retailers. The referenced tenant list includes Zara, River Island, Tommy Hilfiger, Next, H&M, and Marks & Spencer, providing a mix of mainstream, contemporary, department-store, and branded apparel.

  • Sportswear, footwear, and sporting goods · 2007

    Sports and footwear retail

    Sports and footwear are represented by retailers including JD Sports, Skechers, and Sports Direct. Together, these stores broaden the centre's offer beyond general fashion into athletic footwear, casual footwear, sports clothing, and sporting equipment.

  • Department-store merchandise · 2007

    Department-store and general merchandise retail

    TK Maxx and Marks & Spencer are among the named larger-format retailers. Their presence adds general merchandise and department-store characteristics to the centre's otherwise multi-brand fashion and lifestyle mix.

  • Cafes and refreshments · 2007

    Food and beverage

    Food and beverage provision forms part of the tenant mix, with Starbucks specifically identified in the reference material. The available source does not provide a complete list of dining operators or details of the centre's food offer.

Sources1 sources

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