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ATG

German manufacturer of car care and DIY repair products.

Last updated October 26, 2026

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Overview

ATG GmbH & Co. KG is a German company based in Bavaria that describes itself as a specialist for do-it-yourself repair kits and premium car care products, stating it has been active in the market for over 30 years and sells its products worldwide.

History

ATG GmbH & Co. KG states that it has been active in the market for over 30 years and is based in Bavaria, from where it sells its products worldwide. The company describes itself as a specialist for do-it-yourself repair kits and premium car care products.

Products and positioning

Specialist for DIY repair kits and premium car care products.

  • ATG® Windschutzscheiben Reparaturset

  • ATG® Steinschlag Reparaturset Windschutzscheibe

  • ATG® Auto-Teppich und Polster Reparaturset

  • ATG® Autotank- & Metallreparaturset

  • ATG® Perfect Color - Kunststoff & PVC Färbeset schwarz

  • ATG® Premium Autopflegeset

  • ATG® Autoinnenraum Pflegeset

Recent events

  • Unconfirmed

    ATG buys Lowe Alpine[6]

    Reported:

    Dealroom reports that ATG bought outdoor brand Lowe Alpine from Rab's owner.

  • ATG reappoints Johan Carlson to its board[7]

    Reported:

    ATG confirmed Johan Carlson’s reappointment to its board. He was scheduled to begin the role on 1 September 2021.

  • Petra Forsström to leave ATG board[7]

    Reported:

    ATG said Carlson’s appointment would also see Petra Forsström depart from her position on the company’s board.

  • Curaleaf completes acquisition of ATG cultivation and processing operations[8]

    Reported:

    Curaleaf completed its acquisition of Alternative Therapies Group’s licensed cultivation and processing operations in Amesbury, Massachusetts. ATG’s dispensaries in Amesbury, Salisbury and Salem were spun off and continue to operate under the ATG brand.

  • ATG announces “The Shows Will Go On” campaign[9]

    Reported:

    Theatre company ATG announced a national advertising campaign intended to prepare audiences for theatre's eventual return and encourage support for theatres when they resume operating.

Sources10 sources

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