Atalanta Motors

Atalanta Motors is a British specialist automobile company founded in 2011 by Martyn Corfield to revive the Atalanta marque, whose original cars were produced in the 1930s before wartime conditions brought the program to an end. The historical Atalanta produced only 21 cars, making it a particularly rare British automotive name and providing the basis for the modern company's heritage-led positioning. The revived company first announced its return in 2012 with a retro-styled Sports Tourer. Rather than pursuing mass production, Atalanta Motors presented itself as a low-volume, highly bespoke manufacturer. The proposed car uses hand-beaten aluminium body panels mounted over an ash-wood chassis, combining traditional coachbuilding methods with contemporary mechanical equipment. The company has stated that approximately 90 percent of the vehicle's components are designed and engineered in-house, emphasizing craftsmanship and technical independence. The car's specified equipment includes disc brakes and rack-and-pinion steering. Power is provided by a 2.5-litre four-cylinder engine, reported at 214 bhp (160 kW; 217 PS). These specifications place the vehicle within the niche occupied by hand-built British sports and grand-touring cars rather than mainstream passenger vehicles. Atalanta Motors displayed another example at the 2014 Concours of Elegance at Hampton Court Palace. Publicly available reference material describes an intended production ceiling of approximately 10 cars per year, reinforcing the marque's exclusivity and artisanal business model. However, production models had not been formally announced in the cited material. The available record therefore supports Atalanta Motors as a revival and development project centered on a limited-production sports-tourer concept, but does not establish sustained commercial production, current delivery volume, or present operating status.

Atalanta Motors was established in the United Kingdom in 2011 by Martyn Corfield with the aim of bringing back the Atalanta automobile name. The original Atalanta was a small British car marque active during the 1930s. Its production ended after only 21 cars, with the interruption attributed to the effects of the Second World War. The rarity and historical character of the original marque became the foundation for the modern company's identity. In 2012, the revived company announced a new Sports Tourer with styling influenced by earlier British sports cars. The project was conceived as a limited-volume, hand-built automobile rather than a conventional series-production model. Its proposed construction combines hand-beaten aluminium panels with an ash-wood chassis, methods associated with traditional British coachbuilding. Atalanta Motors also stated that about 90 percent of the car's components were designed and engineered internally. The proposed vehicle was described as having disc brakes and rack-and-pinion steering, together with a 2.5-litre four-cylinder engine producing 214 bhp, equivalent to approximately 160 kW or 217 PS. These features were presented as part of a modernized interpretation of a classic British sporting-tourer formula. Atalanta Motors showed another car at the 2014 Concours of Elegance at Hampton Court Palace. The company indicated that production would be limited to about 10 cars annually. This planned volume reflected an emphasis on rarity, craftsmanship, and individualized construction. The available reference material does not document a confirmed production run of the revived car, customer deliveries, a formal production-model announcement, or subsequent commercial expansion. Accordingly, the modern Atalanta story is best characterized as a specialist marque revival and low-volume vehicle development effort, with publicly documented activity concentrated on the Sports Tourer concept and its early promotional appearances.

• 2014

  Concours of Elegance appearance

  [1]Atalanta Motorsen.wikipedia.org

  Atalanta Motors displayed another car at the Concours of Elegance held at Hampton Court Palace.

• 2012

  Modern Atalanta revival announced

  [1]Atalanta Motorsen.wikipedia.org

  The company announced a retro-designed Sports Tourer as the principal vehicle for the revived marque.

• 2011

  Atalanta Motors founded

  [1]Atalanta Motorsen.wikipedia.org

  Martyn Corfield established Atalanta Motors in the United Kingdom to revive the dormant Atalanta automobile marque.

A heritage-focused British coachbuilder and low-volume sports-car marque emphasizing traditional construction, bespoke craftsmanship, in-house engineering, and exclusivity.

• Sports touring car · 2012

  Atalanta Sports Tourer

  The Atalanta Sports Tourer is the principal vehicle associated with the modern marque revival. It was presented with retro-inspired styling and a construction based on hand-beaten aluminium panels over an ash-wood chassis. The specification includes disc brakes, rack-and-pinion steering, and a 2.5-litre four-cylinder engine rated at 214 bhp. The company described the car as extensively engineered in-house and intended production at approximately 10 units per year. The cited material does not confirm a completed production series or commercial launch.

• 2014

  Commitment to ultra-low-volume productionStrategy

  Background

  Atalanta Motors positioned the revived marque as an exclusive specialist manufacturer rather than a mass-market automaker.

  Action taken

  The company indicated that production would be limited to approximately 10 cars per year.

  Aftermath

  The stated volume reinforced the brand's coachbuilt and collectible positioning, although the cited material does not establish whether the planned annual output was achieved.

  Source

• 2012

  Launch strategy for the revived Atalanta Sports TourerProduct launch

  Background

  The company sought to reintroduce a rare 1930s British marque through a modern car with period-influenced design and traditional coachbuilding techniques.

  Action taken

  Atalanta Motors announced the Sports Tourer and outlined a low-volume manufacturing approach using hand-beaten aluminium, an ash-wood chassis, and extensive in-house engineering.

  Aftermath

  The car was subsequently shown publicly, including at the 2014 Concours of Elegance. The available sources do not confirm a regular production program or delivered production models.

  Source

1. 1Atalanta Motorsen.wikipedia.org
2. 2Atalanta Motors official websiteatalantamotors.com