At-Tahur

At-Tahur Limited is a Pakistani dairy company headquartered in Garden Town, Lahore. The company operates under the consumer-facing brand name Premá and produces and processes milk and other dairy products for the Pakistani market. Its portfolio includes pasteurized milk, yogurt, chocolate milk, raita and milk smoothies, with pasteurized milk serving as its principal product line. The business was incorporated as a private limited company in March 2007. It later changed its corporate form and became an unlisted public limited company in September 2015. On 30 July 2018, At-Tahur completed an initial public offering and was admitted to trading on the Pakistan Stock Exchange. The available reference material identifies the IPO strike price as PKR 21, although no additional financial information is provided here. At-Tahur’s operating infrastructure includes a dairy farm and factory in Kasur, Punjab. The company is described as maintaining more than 2,000 milk-producing animals, giving it a vertically integrated base for sourcing and processing milk. Its Lahore headquarters support the corporate and commercial functions of the business, while the Kasur facilities support animal husbandry, milk production and manufacturing. Premá’s product strategy is centered on processed and packaged dairy products, particularly pasteurized milk. The company’s pasteurized milk business accounts for the largest share of its sales and is described in the reference material as the segment in which it retains market dominance. Yogurt is the next most significant category, with several variants collectively representing a substantial portion of sales. Other products, including chocolate milk, raita and milk smoothies, extend the brand into flavored, cultured and prepared dairy offerings. The company is controlled by its chief executive officer, Rasikh Elahi. The available source identifies him as the son of Pakistani politician Pervaiz Elahi, but provides no further information about At-Tahur’s ownership structure, corporate group affiliations, geographic expansion or international activities. On the available evidence, At-Tahur is primarily a Pakistan-focused dairy producer and Premá is its principal consumer brand.

At-Tahur Limited was incorporated in Pakistan as a private limited company in March 2007. The business was established in the dairy sector and developed operations covering the production and processing of milk. Its consumer products are sold under the Premá brand rather than primarily under the At-Tahur corporate name. A significant part of the company’s operating model is based in Kasur, Punjab, where it maintains both a dairy farm and a factory. The farm is described as having more than 2,000 milk-producing animals. This infrastructure gives the company a direct production base and supports the processing of milk into packaged dairy products. The company’s corporate headquarters are in Garden Town, Lahore. In September 2015, At-Tahur was converted from a private limited company into an unlisted public limited company. This restructuring preceded its eventual access to the public capital markets. On 30 July 2018, the company was listed on the Pakistan Stock Exchange after an initial public offering. The reference material reports an IPO strike price of PKR 21, but does not provide enough information to establish broader financial performance, capitalization or subsequent share-price history. At-Tahur’s commercial activity is concentrated in dairy products. Its Premá portfolio includes pasteurized milk, yogurt, chocolate milk, raita and milk smoothies. Pasteurized milk is the company’s leading category and is described as accounting for 72% of sales and as the segment in which the company retains market dominance. Yogurt variants form the second-largest reported category, collectively accounting for 20% of sales. The remaining products broaden the offer beyond basic milk into cultured dairy, flavored milk and ready-to-consume dairy beverages or accompaniments. The company is controlled by its chief executive officer, Rasikh Elahi. The available reference identifies Elahi as a son of Pervaiz Elahi, a Pakistani political figure. No additional executive history, board information or ownership details are established by the supplied material. Likewise, the available sources do not document overseas operations, major acquisitions, product recalls, legal disputes, large-scale campaigns or changes in corporate strategy. On the available evidence, At-Tahur remains a Pakistan-centered dairy company whose principal market identity is represented by Premá.

• 2018

  Pakistan Stock Exchange listing

  [1]At-Tahuren.wikipedia.org

  At-Tahur completed an initial public offering and was listed on the Pakistan Stock Exchange on 30 July 2018.

• 2015

  Conversion to public limited company

  [1]At-Tahuren.wikipedia.org

  The company became an unlisted public limited company with effect from September 2015.

• 2007

  Company incorporated

  [1]At-Tahuren.wikipedia.org

  At-Tahur was incorporated as a private limited company in March 2007.

A Pakistan-focused dairy producer positioned around packaged pasteurized milk, with an integrated farm-and-processing model and an expanded portfolio of cultured, flavored and prepared dairy products.

• Milk

  Pasteurized milk

  Premá pasteurized milk is At-Tahur’s core product and its largest reported sales category. The milk is processed and packaged for consumer distribution, and the company describes this segment as its market-dominant business. Pasteurized milk accounts for the majority of the company’s reported sales mix.

• Cultured dairy

  Yogurt

  The Premá yogurt range consists of multiple yogurt variants. Yogurt is the company’s second-largest reported product category and extends At-Tahur’s offering from liquid milk into cultured dairy foods. The available source does not specify individual flavors, pack formats or launch dates.

• Flavored milk

  Chocolate milk

  Premá chocolate milk is a flavored dairy beverage within At-Tahur’s portfolio. It adds a sweetened, flavored format to the company’s main milk business. The supplied reference does not provide detailed information about its formulation, packaging, distribution or introduction date.

• Prepared dairy food

  Raita

  Raita is included in the Premá product range as a prepared yogurt-based dairy accompaniment. Its presence gives the brand a product outside standard drinking milk and plain cultured dairy categories. No further information about recipes, variants or retail positioning is available in the supplied material.

• Dairy beverage

  Milk smoothies

  Premá milk smoothies are dairy-based beverages that broaden the portfolio toward ready-to-drink and blended formats. They complement the company’s pasteurized milk and chocolate milk offerings. The available reference does not identify specific flavors, nutritional claims, launch timing or sales contribution.

• 2018

  Initial public offering and stock-exchange listingOther

  Background

  After becoming an unlisted public limited company, At-Tahur pursued access to Pakistan’s public capital markets.

  Action taken

  The company conducted an initial public offering and was listed on the Pakistan Stock Exchange on 30 July 2018.

  Aftermath

  At-Tahur became a publicly traded Pakistani dairy company. The reported IPO strike price was PKR 21.

  IPO strike price. PKR 21 (Initial public offering in 2018)

  Source

• 2015

  Corporate conversion to public limited statusStrategy

  Background

  At-Tahur had operated as a private limited company since its incorporation in 2007.

  Action taken

  The company converted into an unlisted public limited company with effect from September 2015.

  Aftermath

  The conversion preceded the company’s subsequent public offering and stock-exchange listing.

  Source

1. 1At-Tahuren.wikipedia.org