AT Digital Co

AT Digital Co is an Australian digital agency based on the Sunshine Coast in Queensland, founded and run by husband-and-wife team Ash and Tanya Dunbabin. The agency focuses on a deliberately narrow set of services for local service businesses — tradespeople, dentists, allied health practices and professional services firms — rather than the broad full-service offering of a traditional agency. Its two core services are website rebuilds and AEO/SEO optimisation, with a free website audit used as the entry point for prospective clients. The company's pitch is built around the idea that many good local businesses have websites that are quietly costing them customers, and that owners have often never been shown in plain English what is actually wrong or how to fix it. AT Digital Co positions itself as a straight-talking, capable digital partner that fixes what is broken, builds what is needed, and then proves what improved. Its website rebuild service starts from A$3,500 and is delivered in two to four weeks, while its AEO and SEO optimisation service starts from A$2,000 and covers Google Maps and local search ranking, AI search visibility, site speed and mobile performance, review strategy and trust signals, content and page structure, and a before-and-after results report. The free website audit is central to the agency's marketing. It scores a site across six areas — mobile and desktop speed, search engine basics, technical health, local search presence, AI search visibility, and trust and authority signals — and delivers a report to the user's inbox in minutes, with no credit card required and no obligation to proceed. The audit is presented as useful whether or not the prospect becomes a client. AT Digital Co's differentiation leans heavily on Ash Dunbabin's background as a product manager and developer. Before founding the agency he worked on Crashtag, an accident reporting platform used across five countries and adopted by Formula One, held senior product roles at TinyMCE, and worked on large-scale digital transformation at the National Heavy Vehicle Regulator. He also spent a decade as a tradesman running his own business and served in the Army, giving him first-hand understanding of the agency's core tradie and small-business audience. Tanya Dunbabin co-founded the business with him; the couple have been married fifteen years and describe AT Digital as something they built together deliberately. The agency states that it is trusted by local businesses across Australia and New Zealand, and names Franz Smallgoods, Newood Joinery and Goodall Plumbing & Heating Service among its clients. Its service mix reflects the shift in how consumers find local services, extending beyond traditional SEO into what it calls AI search visibility — making sure tools such as ChatGPT, Perplexity and Claude can correctly identify a business, its services and its location when someone asks for a recommendation.

AT Digital Co was founded by Ash and Tanya Dunbabin, a married couple based on the Sunshine Coast in Queensland, Australia. The pair describe the agency as something they built together deliberately, after repeatedly seeing good local businesses — tradies, dentists, allied health practices and professional services firms — held back by websites that were quietly costing them customers. Their stated motivation was that owners had never been shown what was actually wrong with their sites, had it explained in plain English, or had it fixed without agency prices and long disappearances. Ash Dunbabin's background shaped the agency's approach. He spent over ten years as a product manager and developer in demanding environments. He built Crashtag, an accident reporting platform used across five countries and adopted by Formula One, which was delivered under budget during COVID. He also held senior product roles at TinyMCE, described as one of the most widely used software tools in the world, and worked on large-scale digital transformation at the National Heavy Vehicle Regulator, translating complex legislation into systems used nationwide. Before his technology career he spent a decade as a tradesman running his own business and served several roles in the Army. That combination — product thinking plus first-hand experience of trades and small business — became the agency's core selling point: websites are treated as products with jobs to do, not just visual assets. The agency's service model centres on two offerings. The first is website rebuilds: clean, fast, professional sites built to work on mobile and rank in search from day one, delivered in two to four weeks rather than months, with pricing starting from A$3,500. The second is AEO and SEO optimisation for businesses whose existing sites are structurally sound but underperforming, starting from A$2,000. This service covers Google Maps and local search ranking, AI search visibility, site speed and mobile performance, review strategy and trust signals, content and page structure, and a before-and-after report showing what changed. A free website audit acts as the front door to both services. It scores a site across six areas — mobile and desktop speed, search engine basics, technical health, local search presence, AI search visibility, and trust and authority signals — and delivers a report to the prospect's inbox in minutes, with no credit card and no obligation. The audit is framed as useful whether or not the prospect proceeds. The agency's positioning reflects a shift in how consumers find local services. Alongside traditional Google search and Google Maps optimisation, AT Digital Co emphasises AI search visibility — structuring sites so tools such as ChatGPT, Perplexity and Claude can correctly identify a business, its services and its location when users ask for recommendations. The company states that it is trusted by local businesses across Australia and New Zealand, and names Franz Smallgoods, Newood Joinery and Goodall Plumbing & Heating Service among its clients.

• Ash and Tanya Dunbabin found AT Digital Co on the Sunshine Coast, Queensland, Australia.

• Agency launches with two core services: website rebuilds and AEO/SEO optimisation for local service businesses.

• Free website audit introduced as the entry point for prospective clients, scoring sites across six areas including AI search visibility.

A straight-talking, product-minded digital partner for local service businesses, offering plain pricing, fast turnaround and provable results in Google and AI search.

• Website Rebuild

  Clean, fast, professional website built to work on mobile and rank in search from day one. Delivered in 2–4 weeks. From A$3,500.

• AEO & SEO Optimisation

  Optimisation of an existing site for Google search, Google Maps and AI tools. Includes local search ranking, AI search visibility, site speed, review strategy, content structure and a before/after report. From A$2,000.

• Free Website Audit

  Free audit covering mobile and desktop speed, search engine basics, technical health, local search presence, AI search visibility, and trust and authority signals. Report delivered by email in minutes.

1. 1AT Digital Co — Website Rebuilds & AI SEO | Sunshine Coastatdigitalco.com.au
2. 2About Ash & Tanya Dunbabin | AT Digital Coatdigitalco.com.au
3. 3Free Website Audit — Google, AI Search & Speed | AT Digital Coatdigitalco.com.au
4. 4AEO & SEO Optimisation — Get Found in Google and AI Search | AT Digital Coatdigitalco.com.au
5. 5AT Digital Co — Wikidatawikidata.org