AT AREA

AT AREA is a South Korean record label and entertainment company co-founded by the production duo GroovyRoom. It was originally launched in March 2021 under the name "AREA" in partnership with H1GHR MUSIC, with AREA handling music production and A&R while H1GHR MUSIC managed artist signing and management. The label later rebranded as "AT AREA" and became an independent label. The name is derived from GroovyRoom's signature sound tag "Groovy Everywhere," which is often misheard as "Groovy Area." The label represents artists such as GEMINI and Mirani, and its official website lists releases including GEMINI's EP [Inside Out] and Mirani's EP [UPTOWN GIRL]. AT AREA operates in the South Korean music market and is positioned as a hip-hop and R&B-focused label associated with GroovyRoom's production identity.

AT AREA is a South Korean record label and entertainment company co-founded by GroovyRoom. According to Chinese Wikipedia, on March 3, 2021, GroovyRoom established a new label called "AREA" in collaboration with H1GHR MUSIC. Under this arrangement, AREA was responsible for music production and A&R, while H1GHR MUSIC handled artist signing and management. The label was subsequently renamed "AT AREA" and became an independent label. The name AT AREA is derived from GroovyRoom's signature sound tag "Groovy Everywhere," which is frequently misunderstood as "Groovy Area." The official website displays the copyright year 2021 and states that the label was co-founded by GroovyRoom. The site also lists current releases, including GEMINI's EP [Inside Out] and Mirani's EP [UPTOWN GIRL], indicating the label's active roster and release activity. AT AREA operates in the South Korean music market and is associated with hip-hop and R&B music.

• GroovyRoom establishes the label "AREA" in partnership with H1GHR MUSIC.

• The label is renamed "AT AREA" and becomes an independent label.

Independent South Korean hip-hop and R&B record label associated with GroovyRoom's production identity.

• GEMINI EP [Inside Out]

• Mirani EP [UPTOWN GIRL]

1. 1AREAatareaofficial.com
2. 2At Areawikidata.org
3. 3AT AREAzh.wikipedia.org