Astra Honda Motor
Indonesian motorcycle manufacturing and distribution company operating the Honda motorcycle business in Indonesia.
Last updated August 26, 2026
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Overview
Astra Honda Motor (AHM) is an Indonesian motorcycle manufacturer, distributor, and Honda brand representative headquartered in Jakarta. The company is a 50:50 joint venture between Honda Motor Co., Ltd. and Astra International. Its business covers the assembly and manufacture of Honda motorcycles for the Indonesian market, sales and distribution, after-sales service, spare parts, and related customer support. AHM is the principal operating company behind Honda motorcycles in Indonesia and has played a central role in the development of the country's mass-market two-wheeler industry. The business originated in 1971 as PT Federal Motor. The company initially assembled Honda motorcycles in Indonesia and simultaneously became Honda's sole agency in the country. This early structure established the foundation for Honda's long-term Indonesian manufacturing and distribution presence. In 2000, Honda and Astra International agreed to create the Astra Honda Motor joint venture, which began operations in January 2001. The new company is also described as resulting from the combination of PT Federal Motor and PT Honda Federal. AHM expanded its manufacturing footprint as Indonesian motorcycle demand grew. Honda established a third plant in Bekasi during 2004 and 2005, followed by a fourth plant in Karawang, which opened in March 2015. The combined production system was reported to have capacity for approximately 5.3 million motorcycles, making AHM the world's largest manufacturer of Honda motorcycles by production capacity. Around the beginning of 2015, the company employed approximately 22,400 people. The company's portfolio spans scooters, underbone motorcycles, standard motorcycles, sport motorcycles, and dual-sport or off-road models. Its Indonesian range has included high-volume products such as BeAT, Scoopy, Vario, PCX, Revo, and Supra, alongside enthusiast-oriented models such as the CBR, CB, CRF, and ADV families. Some larger or specialist models are imported rather than produced locally. The portfolio has also expanded into electric mobility, including the EM1 e:, CUV e:, and ICON e: models listed for the Indonesian market. AHM operates in one of Southeast Asia's largest motorcycle markets. Honda held a very substantial share of Indonesian motorcycle sales, reported at 73% during the first half of 2016, while the national market exceeded seven million units in that period. AHM's scale, extensive dealer and service network, manufacturing localization, and broad model range have made it one of the dominant companies in Indonesia's motorcycle sector. Current public reference material identifies the company as active, but does not provide a complete current ownership-management roster or a separately reported financial profile.
History
Astra Honda Motor traces its origins to 1971, when PT Federal Motor was established to assemble Honda motorcycles in Indonesia and serve as Honda's sole agency in the country. This combined manufacturing and representation role gave Honda a local industrial platform at a time when Indonesian motorcycle demand was developing and helped establish the distribution, service, and production capabilities later associated with AHM. The corporate structure changed substantially around the turn of the century. Honda Motor Co., Ltd. and Astra International agreed in 2000 to form a joint venture owned equally by the two groups. The venture began operations in January 2001. Reference accounts also describe the new company as a merger of PT Federal Motor and PT Honda Federal. Under the Astra Honda Motor structure, Honda's product and engineering resources were combined with Astra's Indonesian commercial and industrial presence. Production grew with the Indonesian market. Honda added a third manufacturing plant in Bekasi during 2004 and 2005, increasing the company's ability to supply locally assembled motorcycles. A fourth plant was opened in Karawang in March 2015. Public reference material gives AHM total production capacity of approximately 5.3 million motorcycles, describing it as the world's largest manufacturer of Honda motorcycles by capacity. The same material reports an employment level of about 22,400 people at the beginning of 2015. AHM's development has been closely linked to the structure of Indonesian two-wheeler demand. Its range has traditionally combined practical, high-volume commuter motorcycles and scooters with sport, adventure, and off-road products. Models associated with the Indonesian operation include the BeAT, Scoopy, Vario, PCX, ADV, Revo, Supra, CBR, CB, and CRF families. The company has also offered selected imported Honda models, particularly in larger-displacement and specialist segments. More recent listed products include electric models such as the EM1 e:, CUV e:, and ICON e:. The company's scale has made it a leading force in Indonesia's motorcycle industry. In the first half of 2016, Honda's share of the Indonesian motorcycle market was reported at approximately 73%, while the national market exceeded seven million units. AHM's role therefore extends beyond assembly: it represents Honda's local brand presence through distribution, retail, servicing, spare parts, and customer programs. Available reference material does not establish a complete chronology of later plants, leadership appointments, financial results, or corporate transactions, so those areas remain undocumented in this dossier.
- 2015
Fourth plant opened in Karawang
[1]AHM opened a fourth manufacturing plant in Karawang in March, supporting reported total capacity of approximately 5.3 million motorcycles.
- 2004
Third manufacturing plant added in Bekasi
[1]Honda expanded its Indonesian production system with a third plant in Bekasi; the expansion is associated with 2004–2005.
- 2003
Ten millionth Honda motorcycle manufactured in Indonesia
[1]Honda motorcycle production in Indonesia reached ten million units.
- 2001
Astra Honda Motor begins operations
[1]The joint venture began operating in January, with reference accounts also describing it as a combination of PT Federal Motor and PT Honda Federal.
- 2000
Equal joint venture agreed
[1]Honda Motor Co. and Astra International agreed to establish a jointly owned Indonesian motorcycle company.
- 1971
PT Federal Motor established
[1]The predecessor company began assembling Honda motorcycles in Indonesia and took on Honda's sole-agency role in the country.
Products and positioning
A mass-market and broad-range Honda motorcycle business focused on Indonesian manufacturing scale, national distribution, dependable commuter mobility, and coverage of scooter, underbone, sport, adventure, off-road, and electric segments.
Scooter
Honda BeAT
A compact automatic scooter positioned for everyday urban and commuter use. It is one of the high-volume Honda scooter families associated with AHM's Indonesian portfolio.
Scooter
Honda Scoopy
A retro-styled automatic scooter serving practical urban transportation while emphasizing distinctive styling. It is part of Honda's established Indonesian scooter range.
Scooter
Honda Vario
A mainstream automatic scooter family covering a substantial part of Honda's Indonesian commuter offering. The line is intended for daily transportation and is sold in multiple specifications.
Scooter
Honda PCX
A larger premium-oriented scooter family offering more spacious scooter proportions than compact commuter models. AHM lists the PCX among its Indonesian products.
Adventure scooter
Honda ADV
An adventure-styled scooter line aimed at riders seeking a more rugged appearance and versatile road-going character than conventional urban scooters.
Underbone motorcycle
Honda Supra
A long-running underbone motorcycle family associated with practical, economical transportation in Indonesia. Listed variants include the Supra X 125 and Supra GTR 150.
Underbone motorcycle
Honda Revo
A practical underbone motorcycle designed for everyday commuting and utility use. It forms part of AHM's conventional motorcycle range alongside the Supra family.
Sport motorcycle
Honda CBR150R
A small-displacement fully faired sport motorcycle providing Honda's Indonesian range with a performance-oriented alternative to commuter and scooter products.
Standard motorcycle
Honda CB150R Streetfire
A naked or standard-style motorcycle combining an upright format with sport-oriented design. It represents AHM's street motorcycle offering below larger displacement classes.
Dual-sport motorcycle
Honda CRF150L
A dual-sport motorcycle intended to combine road usability with light off-road capability. It broadens the Indonesian Honda portfolio beyond commuter and sport models.
Electric scooter
Honda EM1 e:
An electric scooter listed among AHM's Indonesian offerings, representing Honda's move into battery-powered two-wheelers alongside its established internal-combustion range.
Electric scooter
Honda CUV e:
An electric two-wheeler listed for the Indonesian market. It forms part of Honda's expanding electrification portfolio managed through the AHM business.
Electric scooter
Honda ICON e:
An electric scooter included in AHM's current-model reference set. Public material identifies the model but does not provide sufficient detail here for a fuller technical description.
Brand decisions
2015
Expansion through the Karawang manufacturing plantStrategyBackground
Indonesia's large motorcycle market required substantial local production capacity.
Action taken
AHM opened a fourth plant in Karawang in March 2015.
Aftermath
The company's reported total production capacity reached approximately 5.3 million motorcycles, reinforcing its position as Honda's largest motorcycle manufacturing operation by capacity.
2000
Creation of the Astra Honda Motor joint ventureM&ABackground
Honda and Astra International had longstanding interests in Indonesian motorcycle production and distribution.
Action taken
The two groups agreed to establish an equally owned joint venture, which began operating in January 2001 and incorporated the predecessor operating structure.
Aftermath
The new structure consolidated Honda's Indonesian motorcycle manufacturing and agency activities under Astra Honda Motor.
- Expansion into electric motorcyclesProduct launch
Background
AHM's listed model range has expanded beyond conventional gasoline motorcycles to include battery-powered two-wheelers.
Action taken
The company lists electric models including the EM1 e:, CUV e:, and ICON e: for the Indonesian market.
Aftermath
The electric range gives AHM a presence in Indonesia's emerging electric two-wheeler segment, although the available reference material does not establish launch dates or sales results.
Recent events
Grab announces EV pilot partnerships in Indonesia[3]
Reported:
Grab announced partnerships with Hyundai, Astra Honda Motor and Gesits to launch four- and two-wheel electric-vehicle pilots in the Greater Jakarta region. The pilots were planned, not reported as already launched.
Sources4 sources
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