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Asti Radio Television

Asti Radio Television, also known as ART, is a Greek private regional free-to-air television channel serving Attica and nearby areas.

Last updated August 31, 2026

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Overview

Asti Radio Television, commonly abbreviated as ART, is a Greek private regional free-to-air television channel associated with Attica. The station began test transmissions on 14 February 1990 under the name TeleCity and introduced its full schedule approximately one month later. Its early identity reflected a local television operation, although the channel subsequently sought a broader presence than its formal regional authorization allowed. The station received legal authorization for local operation in Attica on 10 September 1993 under license 19230/E. According to the channel's documented history, its signal was nevertheless extended beyond the licensed local area from the beginning. This created a continuing distinction between ART's practical distribution footprint and the geographic limits of its authorization. By the middle of 2013, the station was regarded as operating as a nationwide broadcaster, despite the earlier local-scope licensing framework. The channel adopted the name TeleAsty in 2001, a Greek rendering of TeleCity, before taking its current ART identity in 2012. Its programming has combined news and current-affairs content with political programming, documentaries, music television and telemarketing. The schedule has also included programs connected with the Popular Orthodox Rally, a Greek political party that supported or was closely associated with the channel's broadcasting profile. This combination gave ART a more explicitly political and opinion-oriented identity than a purely entertainment-focused regional station. One of ART's notable programs has been Style GR, a music show featuring videos by Greek and international artists. The program has been described as one of the longer-running shows in Greek television and has included both contemporary releases and music from the 1980s and 1990s. Alongside music programming, the station's documented output has included informative shows and documentaries, while telemarketing has represented an additional commercial programming format. ART's regulatory position became particularly visible during the Greek competition for nationwide television licenses in July 2016. ART TV was excluded from that process, together with the then-Epsilon TV, Makedonia TV and Mega Channel, for formal and financial reasons reported in connection with the licensing procedure. The exclusion meant that ART did not obtain a nationwide license through that competition. On 1 April 2018, broadcasting law required ART TV to limit its terrestrial service to Attica, Argosaronikos, Central and Southern Evia, and part of the Cyclades. The channel also broadcast digitally terrestrially in Cyprus during 2018; in earlier years it had maintained a collaboration with Extra TV of Limassol. These distribution arrangements illustrate the channel's efforts to reach audiences beyond its principal Attica base while operating within changing Greek broadcasting rules. Publicly documented information establishes ART's principal names, programming profile, licensing history and distribution changes, but does not establish a current owner, corporate parent, financial profile, current executive team or confirmed present operating status. Those fields therefore remain unspecified rather than inferred.

History

Asti Radio Television is a Greek private television broadcaster whose documented history begins with test transmissions on 14 February 1990. It initially operated as TeleCity and began regular programming approximately one month later. The station was legally authorized for local broadcasting in Attica on 10 September 1993 under license 19230/E. Despite the local scope of its authorization, the station extended its reach beyond Attica from its early years. It was considered a nationwide broadcaster by the middle of 2013. This wider distribution became a central issue in its regulatory history because its practical coverage exceeded the geographic limits associated with its original local license. In 2001, TeleCity changed its name to TeleAsty. In 2012, it adopted the ART name, derived from Asti Radio Television. Under the ART identity, the channel maintained a mixed schedule centered on informative programming, political content, documentaries and music. Its programming also included shows related to the Popular Orthodox Rally, while Style GR provided music-video programming featuring Greek and international songs, including material from the 1980s and 1990s. Telemarketing was another documented component of the schedule. The channel's attempt to operate within the national television environment was tested during the nationwide license competition held in Greece in July 2016. ART TV was excluded from the process, alongside the then-Epsilon TV, Makedonia TV and Mega Channel, for formal and financial reasons. It therefore did not secure a nationwide license through that procedure. A further regulatory change took effect on 1 April 2018, when broadcasting law required ART TV to restrict its terrestrial transmissions to Attica, Argosaronikos, Central and Southern Evia, and part of the Cyclades. The channel also had digital-terrestrial distribution in Cyprus during 2018 and had previously collaborated with Extra TV of Limassol. Available reference material does not establish the broadcaster's present status, ownership structure, executive leadership or financial condition.

  • 2018

    Regional broadcasting limits enforced

    [1]

    A broadcasting-law requirement restricted ART TV's terrestrial coverage to specified areas around Attica and nearby regions.

  • 2016

    Excluded from nationwide license competition

    [1]

    ART TV was excluded from Greece's July nationwide television license competition for formal and financial reasons.

  • 2012

    Current ART branding introduced

    [1]

    The channel changed its name to ART, short for Asti Radio Television.

  • 2001

    Name changes to TeleAsty

    [1]

    TeleCity adopted the name TeleAsty.

  • 1993

    Local Attica operation receives legal authorization

    [1]

    Operation was legalized on 10 September 1993 under license 19230/E for local broadcasting in Attica.

  • 1990

    Test transmissions begin as TeleCity

    [1]

    The station began test broadcasting on 14 February 1990 and introduced its full schedule about one month later.

Products and positioning

A private Greek regional broadcaster with an informative, political and general-interest programming profile, supplemented by documentaries, music television and telemarketing.

  • Television broadcasting · 1990

    Regional free-to-air television service

    ART's core offering is a private, free-to-air television service based in Attica. Its formal authorization has been regional, and from 2018 the legally defined terrestrial coverage included Attica, Argosaronikos, Central and Southern Evia, and part of the Cyclades.

  • Music television

    Style GR

    Style GR is a music-video program associated with ART. It has featured Greek and international songs, including both newer releases and material from the 1980s and 1990s, and is described in reference material as one of the longer-running programs on Greek television.

  • News and current affairs

    Informative and political programming

    The channel's schedule has included informative shows, political content and programs connected with the Popular Orthodox Rally. These programs form an important part of ART's public identity alongside documentaries and entertainment.

Brand decisions

  • 2018

    Adjustment to legally defined regional coverageStrategy

    Background

    ART had been regarded as a nationwide broadcaster by the middle of 2013 despite its earlier local-scope authorization.

    Action taken

    From 1 April 2018, broadcasting law required the channel to limit terrestrial transmissions to specified regions in and around Attica.

    Aftermath

    The channel's permitted terrestrial footprint became regional rather than nationwide.

  • 2016

    Participation in the nationwide license competitionStrategy

    Background

    Greece held a competition for nationwide television licenses in July 2016, creating a formal route for broadcasters seeking national authorization.

    Action taken

    ART TV entered the process but was excluded for formal and financial reasons.

    Aftermath

    The channel did not receive a nationwide license through the competition.

Sources2 sources

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