Asta Film
A Danish film production company founded by producer Per Holst.
Last updated August 25, 2026
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Overview
Asta Film is a Danish film production company established in 2002 by Per Holst, a producer who had previously served as creative director at Nordisk Film. The company operates in film and television production, with a body of work that includes feature films and projects associated with Danish popular and dramatic cinema. The company’s early and continuing identity has been closely connected with producer-led development and the production of fiction. Its filmography includes the family-oriented animated feature Jungledyret Hugo 3 – fræk, flabet og fri, the Max Pinlig films, the drama Brotherhood, Simon, the later Max Pinlig på Roskilde – nu med mor, De standhaftige, What a Circus, and B.O.Y. – Bruises of Yesterday. These titles indicate a portfolio spanning animation, youth and family entertainment, comedy, drama, and other fictional feature projects. Asta Film’s ownership and production structure changed during the 2010s. In October 2010, producer Michael Bille Frandsen became a partner. His association with the company lasted approximately two years; he later left Asta Film to produce a television series that had been developed during his time there. In April 2017, Morten Holst and Pelle Folmer joined as producers and co-owners. Their arrival re-established a stronger emphasis on fictional work in feature films and series, broadening the company’s stated focus beyond individual productions toward continuing fiction development. Publicly available reference material identifies Asta Film primarily as an independent Danish production company rather than as a listed business or a subsidiary of a larger disclosed entertainment group. Information about its current headquarters, website, financial position, distribution arrangements, and present executive titles is not established in the supplied sources. Its documented activity is centered on producing Danish-language or Denmark-linked film and television fiction, with its catalogue providing the clearest public record of the company’s work.
History
Asta Film was founded in Denmark in 2002 by Per Holst. Before establishing the company, Holst had worked as creative director at Nordisk Film, giving Asta Film a foundation in established Danish film production. The company was created as a production enterprise rather than as a publicly listed entertainment group, and its documented work has centered on fiction for cinema and television. The company’s recorded filmography shows a broad range of production interests. Its releases include the animated family film Jungledyret Hugo 3 – fræk, flabet og fri in 2007, followed by the youth comedy Max Pinlig in 2008. In 2009, Asta Film was associated with Brotherhood, a dramatic feature. The filmography continued with Simon in 2011 and Max Pinlig 2 in the same year. Max Pinlig på Roskilde – nu med mor followed in 2012, extending the Max Pinlig property into another feature. Later titles included De standhaftige in 2015 and What a Circus in 2017. B.O.Y. – Bruises of Yesterday is listed for 2025. Asta Film’s corporate and creative structure changed in the early 2010s. In October 2010, producer Michael Bille Frandsen became a partner. His partnership lasted for roughly two years. He subsequently left Asta Film in order to produce a television series that had been developed while he was working with the company. The transition illustrates the production-company model in which producers may combine ownership, development, and project-specific responsibilities. Another significant change occurred in April 2017, when Morten Holst and Pelle Folmer joined Asta Film as producers and co-owners. Their arrival re-established the company’s focus on fictional work in feature films and series. This was an important strategic clarification: rather than being defined only by its existing catalogue, Asta Film renewed its emphasis on the continuing development and production of scripted fiction. The available reference material does not document a complete account of Asta Film’s current corporate structure, distribution partners, headquarters, financial performance, or full television production slate. It does, however, establish a consistent identity as a Danish film production company with a catalogue crossing animation, family entertainment, youth comedy, and dramatic fiction. The company’s public record is therefore best understood through its producers, ownership changes, and filmography.
- 2025
B.O.Y. – Bruises of Yesterday is listed
[1]B.O.Y. – Bruises of Yesterday is listed as a 2025 Asta Film title.
- 2017
New producers and co-owners join
[1]Morten Holst and Pelle Folmer joined as producers and co-owners, restoring an emphasis on fictional features and series.
- 2017
What a Circus is listed
[1]What a Circus appears in the company’s filmography.
- 2015
De standhaftige is released
[1]De standhaftige appears as a 2015 Asta Film production in the documented filmography.
- 2012
Max Pinlig på Roskilde – nu med mor is released
[1]A further Max Pinlig feature, Max Pinlig på Roskilde – nu med mor, is listed in the catalogue.
- 2011
Simon and Max Pinlig 2 are listed
[1]The company’s filmography includes both Simon and Max Pinlig 2.
- 2010
Michael Bille Frandsen becomes a partner
[1]Producer Michael Bille Frandsen joined Asta Film as a partner in October.
- 2009
Brotherhood is released
[1]Brotherhood appears in Asta Film’s documented feature-film catalogue.
- 2008
Max Pinlig is released
[1]Asta Film’s filmography records the release of the youth comedy Max Pinlig.
- 2007
Jungledyret Hugo 3 is released
[1]The company’s listed filmography includes the animated family feature Jungledyret Hugo 3 – fræk, flabet og fri.
Products and positioning
A Danish producer-led film company focused on fictional feature films and series, with a catalogue spanning animation, youth and family entertainment, comedy, and drama.
Animated feature film · 2007
Jungledyret Hugo 3 – fræk, flabet og fri
An animated feature film listed in Asta Film’s catalogue and released in 2007.
Youth comedy feature film · 2008
Max Pinlig
A youth-oriented comedy feature listed among Asta Film’s productions and released in 2008.
Drama feature film · 2009
Brotherhood
A dramatic feature film included in Asta Film’s documented filmography from 2009.
Feature film · 2011
Simon
A feature film listed in the company’s catalogue for 2011.
Youth comedy feature film · 2011
Max Pinlig 2
The second listed Max Pinlig feature, released in 2011.
Youth comedy feature film · 2012
Max Pinlig på Roskilde – nu med mor
A further Max Pinlig feature listed in Asta Film’s 2012 filmography.
Feature film · 2015
De standhaftige
A feature film listed as an Asta Film production from 2015.
Feature film · 2017
What a Circus
A feature film included in the company’s filmography for 2017.
Feature film · 2025
B.O.Y. – Bruises of Yesterday
A title listed in Asta Film’s filmography for 2025.
Brand decisions
2017
Renewed focus on fictional features and seriesStrategyBackground
Asta Film brought in Morten Holst and Pelle Folmer as producers and co-owners in April 2017.
Action taken
The new co-owners joined the production leadership and re-established the company’s emphasis on fiction for feature films and series.
Aftermath
The change reinforced Asta Film’s identity as a producer of scripted fictional work. The available source does not provide further details about the resulting slate or performance.
2012
Michael Bille Frandsen departsOtherBackground
Frandsen left Asta Film after approximately two years as a partner.
Action taken
He moved on to produce a television series developed during his period at Asta Film.
Aftermath
The departure changed the company’s partner group, although the supplied source does not describe any financial or operational impact.
2010
Addition of a producer-partnerStrategyBackground
Asta Film expanded its production partnership structure when Michael Bille Frandsen joined in October 2010.
Action taken
The company made Frandsen a partner and producer.
Aftermath
Frandsen remained associated with Asta Film for approximately two years before leaving to produce a television series developed during his time at the company.
Sources2 sources
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