Assos Pirlanta
Turkish jewellery retailer specialising in diamond and gold pieces, selling online and through domestic and international stores.
Last updated September 26, 2026
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Overview
Assos Pırlanta is a Turkish jewellery company whose online store presents itself as a destination for diamond and gold jewellery. Its catalogue centres on classic diamond categories — full-eternity (tamtur), five-stone (beştaş) and solitaire (tektaş) rings — alongside diamond necklaces, earrings, rings, and pieces with diamond and sapphire detailing. The brand also markets gold bracelets and lower-priced gold and diamond models, positioning itself around timeless design, craftsmanship and accessible luxury. The company operates a direct-to-consumer e-commerce business at assospirlanta.com and states that it has both domestic and international physical stores, inviting customers to locate the nearest branch by country, province and district. Its online service promises insured free shipping, SSL-encrypted payment handling, a 14-day exchange right under Turkish consumer protection law (Law No. 6502), and instalment options of up to three payments with partner banks. Assos Pırlanta is described in public data as a Turkish jewellery company. Beyond its own web presence and that basic classification, little verified corporate detail — founding year, founders, ownership structure or headquarters address — is publicly documented in the available evidence, so this dossier is deliberately limited to what the brand itself and its public data record support.
History
Assos Pırlanta is a Turkish jewellery company. Public data classifies it simply as a Turkish jewellery company, and its own online store presents the brand as an established jewellery house whose designs are described as timeless and backed by years of craftsmanship and experience. The available evidence does not document a founding date, founding family, or corporate milestones, so the brand's history cannot be reconstructed in dated detail here. What is documented is the shape of the business as it presents itself today. Assos Pırlanta sells through an online store at assospirlanta.com and states that it operates stores both within Turkey and abroad, allowing customers to search for the nearest branch by country, province and district. Its product range is built around classic diamond jewellery categories — full-eternity (tamtur), five-stone (beştaş) and solitaire (tektaş) rings — together with diamond necklaces, earrings, rings, and pieces combining diamonds with sapphires, as well as gold bracelets and more accessibly priced gold and diamond models. The company's commercial terms are set out on its own site: insured free shipping on orders, SSL-encrypted payment processing with two-way verification and no storage of card details, a 14-day exchange right under Turkish consumer protection law (Law No. 6502), and instalment payment options of up to three payments with partner banks. These features position Assos Pırlanta as a direct-to-consumer jewellery retailer serving Turkish customers and, through its international stores, customers abroad. Because the evidence base is limited to the brand's own website and a basic public-data classification, this history should be treated as a description of the brand's current identity and operations rather than a chronological corporate history. Further verified detail — founding year, founders, ownership and headquarters — is not available in the supplied sources.
Products and positioning
Accessible-luxury Turkish jeweller emphasising timeless diamond and gold designs, insured free shipping and secure online shopping.
Tamtur (full-eternity) diamond rings
Diamond rings with stones set around the full band.
Beştaş (five-stone) diamond rings
Rings featuring five diamonds, described by the brand as symbolising past, present and future.
Tektaş (solitaire) diamond rings
Classic single-stone diamond rings.
Diamond necklaces and earrings
Diamond necklaces and earrings, including diamond collars.
Gold bracelets
Gold bracelets featured in the online store.
Diamond and sapphire jewellery
Pieces combining diamonds with sapphire detailing.
Sources2 sources
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