Assofranchising

Assofranchising — formally the Associazione Italiana del Franchising – Confcommercio-Imprese per l'Italia, also known by the abbreviation AIF — is the Italian trade association for the franchising sector. It is based in Milan and operates as the confederal level of organisation and representation for franchising businesses within Confcommercio-Imprese per l'Italia, the general Italian confederation of enterprises, professional activities and self-employed work. Its stated mission is to represent, defend and promote, in Italy and abroad, the economic, social and professional interests of its franchisor members, and to affirm a healthy, aware and modern entrepreneurial culture among people and companies. The association positions itself as a quality guarantor for franchising vis-à-vis consumers, institutions and prospective franchisees. It pursues this through collaborative networking among members, dialogue with Italian and international institutions, and business relations with qualified partners. Membership is open to franchisors across sectors such as food service, services, clothing and accessories, personal care, large-scale retail, and home, as well as to law firms, franchising consultancies and companies providing support services. Members are bound by a code of ethics (Codice Deontologico) that imposes rules of conduct inspired by fairness and professionalism, complementing national and European law and self-regulation, including the ethical rules of the European Franchising Federation. Assofranchising is active in research, events and advocacy. It publishes franchising data and statistics for Italy, produces reports such as the Assofranchising annual report, and organises or participates in events including the Salone Franchising Milano, the Franchising Summit, conferences, fairs and webinars. It also provides services to members in areas such as consulting, mediation, startup support, legal advice, franchising help desks, international relations, institutional relations and networking. Its governance includes a Consiglio Direttivo (board), an ethical code, a statute and a members' register (Albo aderenti). As a trade association rather than a commercial franchise operator, Assofranchising does not itself sell goods or franchise licences; its "product" is representation, standards, data, events and services for the Italian franchising community. It is a private, non-listed membership organisation.

Assofranchising states that it was born together with Italian franchising more than 40 years ago, growing alongside the sector and its members. Its statute establishes it as an association with its seat in Legnano, via XX Settembre n. 34, under the name "Associazione Italiana del Franchising Confcommercio Imprese per l'Italia", abbreviated as "Assofranchising Italiana", "Assofranchising" or "AIF". The association adheres to the Confederazione Generale Italiana delle Imprese, delle Attività Professionali e del Lavoro Autonomo (Confcommercio-Imprese per l'Italia), uses its logo, accepts its statute and ethical code, and respects its regulations and the resolutions of its confederal bodies, representing the confederation within its specific category. It constitutes the national unitary representation system for franchising enterprises that identify with the values of market and competition, the social responsibility of business activity, and service to citizens, consumers and users, as provided in article 13 of the confederal statute. Over its history the association has developed a set of governance and self-regulatory instruments, including its statute, its code of ethics (Codice Deontologico) for franchisor members, and its members' register (Albo aderenti). The code of ethics requires members to adopt rules of conduct inspired by fairness and professionalism, and is coordinated with the ethical and self-regulatory rules of the European Franchising Federation; it is periodically revised and updated to remain in line with new national and voluntary norms. Membership is organised by sector, covering food service, services, clothing and accessories, personal care, large-scale retail and home, alongside associated law firms, franchising consultancies and business support providers. The association has built a public profile through research and events. It publishes franchising data for Italy and produces an annual report, and it organises or takes part in events such as the Salone Franchising Milano, the Franchising Summit, conferences, fairs and webinars, including sessions on topics such as financing levers for network growth, advanced strategies for acquiring quality franchisees, and research presentations. It also offers services to members in consulting, mediation, startup support, legal matters, franchising help desks, international relations, institutional relations and networking. Its headquarters are in Milan, Corso Venezia 45, while its statutory seat is in Legnano.

• Association founded together with the Italian franchising sector, more than 40 years ago (exact year not stated in sources).

• Statute establishes the association as 'Associazione Italiana del Franchising Confcommercio Imprese per l'Italia' with seat in Legnano.

• Adoption of the Codice Deontologico (code of ethics) for franchisor members, coordinated with European Franchising Federation rules.

• Publication of franchising data and the Assofranchising annual report for Italy.

• Organisation of and participation in events including the Salone Franchising Milano and the Franchising Summit.

Quality guarantor and representative body for the Italian franchising sector, operating within Confcommercio-Imprese per l'Italia.

• Assofranchising annual report

  Annual report on franchising in Italy, offered free of charge upon request.

• Franchising data and statistics

  Data on franchisors, turnover, affiliated points of sale and employees.

• Codice Deontologico

  Code of ethics binding on franchisor members, promoting fair and professional conduct.

• Albo aderenti

  Register of member franchisors, law firms and consultancies.

• Events and conferences

  Salone Franchising Milano, Franchising Summit, fairs, conferences and webinars.

• Member services

  Consulting, mediation, startup support, legal advice, franchising help desks, international and institutional relations, networking.

1. 1Assofranchising - Associazione Italiana del Franchisingassofranchising.it
2. 2Missionassofranchising.it
3. 3Statutoassofranchising.it
4. 4Codice eticoassofranchising.it
5. 5Assofranchising - Wikidatawikidata.org