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Association for Supervision and Curriculum Development

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ASCD is a global education nonprofit that supports educators through professional learning, publishing, events, membership, and whole-child educational initiatives.

Last updated August 24, 2026

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Overview

The Association for Supervision and Curriculum Development, commonly known as ASCD, is an American education nonprofit and professional association serving educators, school leaders, education researchers, and related professionals. Founded in 1943, it developed from the merger of the National Education Association's Society for Curriculum Study and its Department of Supervisors and Directors of Instruction. The organization initially concentrated on curriculum development and instructional supervision, but its remit broadened over time as the education profession placed greater emphasis on school improvement, teaching quality, student wellbeing, leadership, assessment, and equitable learning experiences. ASCD operates as a membership and knowledge organization rather than as a conventional consumer-goods brand. Its principal activities include professional development, conferences and other events, publishing, educator resources, and member services. Its audience has included superintendents, principals, teachers, professors of education, curriculum specialists, and other education professionals. The organization has also supported affiliate structures such as student chapters. Reference material describes a membership community of more than 125,000 people across more than 128 countries, indicating a substantial international reach even though the organization is rooted in the United States. A central feature of ASCD's public identity is its effort to connect educational practice with broader student development. In 2007 it launched the Whole Child Initiative, which argues that schools should address more than academic attainment alone. The initiative frames a successful educational experience as one in which children are healthy, safe, engaged in learning, supported by caring adults, and academically challenged. ASCD presented the initiative as a response to education policies and accountability systems that can place disproportionate weight on test-based achievement. It encouraged collaboration among schools, families, communities, and partner organizations, and attracted support from groups including the American School Health Association, Developmental Studies Center, and National School Boards Association. ASCD's intellectual and professional portfolio has also included differentiated instruction, Understanding by Design, and What Works in Schools. These areas reflect the organization's role in translating education research and instructional frameworks into practical guidance for educators. Its flagship publication, Educational Leadership, provides articles and ideas concerning teaching, learning, school leadership, and education policy from prekindergarten through higher education. The magazine is published eight times per year, including a combined December-January issue, and reference material reports a circulation of approximately 135,000. ASCD became independent of the National Education Association in 1972. A major institutional turning point came in 2023, when ASCD merged with the International Society for Technology in Education, commonly known as ISTE. The combined organization, branded ISTE+ASCD, was positioned as a large education nonprofit combining ASCD's instructional and curriculum expertise with ISTE's focus on educational technology and innovation. Richard Culatta became the leader of the merged organization. In 2024, ASCD announced that its flagship annual conference would be co-located with ISTE's annual ISTELive conference beginning in 2025, illustrating the post-merger strategy of combining educator communities and event platforms. ASCD therefore remains active as a recognizable education brand while operating within the broader ISTE+ASCD structure.

History

ASCD was established in 1943 through the combination of two National Education Association bodies: the Society for Curriculum Study and the Department of Supervisors and Directors of Instruction. The merger created a dedicated professional association at a time when curriculum planning, instructional supervision, and the professionalization of school leadership were becoming increasingly important areas of educational administration. During its early development, ASCD's work centered on curriculum and supervision. It served educators and administrators by providing professional communication, educational guidance, publications, and opportunities for members to exchange practices. Over subsequent decades, the association's scope expanded beyond its original organizational titles. Its work came to encompass instructional design, teaching methods, school leadership, professional learning, education policy, student development, and school improvement. ASCD separated completely from the National Education Association in 1972. The change gave the organization greater institutional independence and allowed it to develop its own membership, publishing, events, and professional-learning agenda. Its publications and conferences became important channels for sharing educational research, practical teaching approaches, and debates about curriculum and accountability. The organization increasingly emphasized the idea that effective education should address the whole student rather than academic performance in isolation. This direction was formalized in March 2007 through the launch of the Whole Child Initiative. The initiative promoted five broad conditions for students: being healthy, safe, engaged in learning, supported by caring adults, and academically challenged. It encouraged schools and communities to coordinate their efforts and criticized education systems that treat measured academic achievement as the sole or dominant indicator of educational success. Several education and school-health organizations supported or partnered with the initiative. ASCD's professional portfolio also developed around approaches such as differentiated instruction, Understanding by Design, and What Works in Schools. These initiatives and frameworks helped define the association's role as a bridge between educational ideas and classroom or school practice. The organization supported educators through events, professional learning, publishing, and membership services, while Educational Leadership served as its principal magazine. The publication covers teaching, learning, leadership, and emerging issues across the education sector and has been issued eight times annually. By the early twenty-first century, ASCD had become an international educator community with members and participants extending beyond the United States. Its audiences included teachers, principals, superintendents, professors of education, and other professionals, as well as affiliated student organizations. The organization continued to operate as a nonprofit association rather than a publicly traded company. In 2023, ASCD merged with the International Society for Technology in Education. The resulting organization, ISTE+ASCD, was designed to combine ASCD's instructional and curriculum capabilities with ISTE's expertise in technology, innovation, and digital learning. Richard Culatta, previously associated with education innovation leadership, became chief executive of the combined organization. The merger represents the latest major structural stage in ASCD's history and broadened its institutional platform while retaining the ASCD name and educational mission within the combined brand architecture. In 2024, the organization announced that ASCD's annual conference would be co-located with ISTE's ISTELive event beginning in 2025.

  • 2024

    Joint ASCD and ISTELive conference strategy announced

    [1]

    ASCD announced that its annual conference would be co-located with ISTE's ISTELive event beginning in 2025.

  • 2023

    Merger with ISTE

    [1]

    ASCD merged with the International Society for Technology in Education to create ISTE+ASCD.

  • 2007

    Whole Child Initiative launches

    [1]

    ASCD introduced a public-engagement and advocacy initiative focused on health, safety, engagement, adult support, and academic challenge as interconnected aspects of student success.

  • 1972

    Independence from the NEA

    [1]

    ASCD became fully independent of the National Education Association.

  • 1943

    ASCD is founded

    [1]

    The National Education Association's Society for Curriculum Study and Department of Supervisors and Directors of Instruction merged to create ASCD.

Products and positioning

A professional education association and knowledge platform focused on helping educators design high-quality learning experiences, improve teaching and leadership practice, and support the academic, social, emotional, and physical development of the whole child.

  • Magazine

    Educational Leadership

    Educational Leadership is ASCD's flagship periodical for educators and education leaders. It covers teaching and learning, curriculum, school leadership, professional practice, and current issues affecting education from prekindergarten through higher education. The publication is issued eight times a year, with a combined December-January edition, and reference material reports a circulation of approximately 135,000.

  • Education event

    ASCD Annual Conference

    The ASCD Annual Conference is a professional gathering for educators, school leaders, and education specialists. It provides sessions, networking, and exposure to instructional practices, leadership ideas, curriculum approaches, and professional-learning content. Following the merger with ISTE, ASCD announced plans to co-locate the event with ISTE's ISTELive conference.

  • Professional development

    Professional Learning

    ASCD provides professional learning for educators and school systems. Its subject areas include curriculum design, instructional practice, differentiated instruction, leadership, school improvement, and approaches intended to support students' broader developmental needs. Delivery may include events, training, and other educator-development formats.

  • Education initiative · 2007

    Whole Child Initiative

    The Whole Child Initiative is ASCD's public-engagement and advocacy framework for treating student success as broader than academic achievement alone. It emphasizes that children should be healthy, safe, engaged in learning, supported by caring adults, and academically challenged, and it calls for cooperation among schools and communities.

Marketing campaigns

  • 2007Whole Child Initiative

    United States · International

    ASCD launched a public-engagement and advocacy campaign encouraging schools and communities to support the whole child. The initiative challenged education systems focused too narrowly on academic outcomes and promoted a broader model incorporating health, safety, engagement, caring relationships, and academic challenge.

    Outcome. The initiative gained support from education and school-health organizations, including the American School Health Association, Developmental Studies Center, and National School Boards Association.

Brand decisions

  • 2024

    Co-location of the ASCD Annual Conference and ISTELiveStrategy

    Background

    Following the ASCD-ISTE merger, the organization sought to bring its instructional and educational-technology communities together through a shared event strategy.

    Action taken

    ASCD announced that its flagship annual conference would be co-located with ISTE's ISTELive conference beginning in 2025.

    Aftermath

    The announcement marked a practical step toward integrating the two organizations' programs and audiences.

  • 2023

    Merger with the International Society for Technology in EducationM&A

    Background

    ASCD and ISTE each served education professionals but brought different areas of expertise: ASCD in curriculum, instruction, and educator development, and ISTE in technology and innovation.

    Action taken

    The organizations combined to form ISTE+ASCD, with Richard Culatta leading the merged nonprofit.

    Aftermath

    The combined organization positioned itself as a large education nonprofit supporting the design of high-quality learning experiences and subsequently pursued greater integration of its conference platforms.

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