Association for Consumer Research

The Association for Consumer Research (ACR) is a collection of academics, practitioners, and government leaders devoted to the study of consumer behavior. ACR members use a variety of cutting-edge research methods to uncover consumer insights and disperse this knowledge to improve consumer, business, and social outcomes. The organization was founded in 1969 by a small group of consumer behavior researchers whose informal meeting at The Ohio State University led to the vision of a yearly conference devoted to the study of consumer behavior. ACR publishes the Journal of the Association for Consumer Research (JACR), described as a collection of the latest research findings from the world's leading consumer research and marketing scholars.

The Association for Consumer Research (ACR) was founded in 1969 by a small group of consumer behavior researchers whose informal meeting at The Ohio State University led to the vision of a yearly conference devoted to the study of consumer behavior. The organization's history page presents decade timelines covering ACR in the 1970s, 1980s, 1990s, 2000s, 2010s, and 2020s.

Global Thought Leaders in Consumer Research

• Journal of the Association for Consumer Research (JACR)

  A venue for consumer-oriented scholarship (including both original research and evaluative/integrative research reviews) with the aim of addressing specific marketplace issues and challenges, organized by topic-based issues directed by domain-expert guest editors under the guidance of the JACR editor-in-chief.

1. 1Association for Consumer Researchacrwebsite.org
2. 2History – Association for Consumer Researchacrwebsite.org
3. 3JACR – Association for Consumer Researchacrwebsite.org
4. 4Equity, Diversity, and Inclusiveness – Association for Consumer Researchacrwebsite.org