Associação Centro de Medicina P5
Non-profit digital-medicine organization of the University of Minho's School of Medicine, operating the P5 online health platform from Braga, Portugal.
Last updated September 28, 2026
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Overview
Associação Centro de Medicina P5, which operates under the brand Centro de Medicina Digital P5 (commonly shortened to P5), is a non-profit organization linked to the School of Medicine of the University of Minho in Braga, Portugal. According to its own account, it was established in 2019 with the aim of bringing healthcare closer to people through technology, contributing to better health outcomes and quality of life. Its name derives from the concept of "P5 Medicine" — care that is predictive, preventive, personalized, participatory and proximal (próximo) — a framing it presents as a shift away from purely reactive healthcare delivery. The organization's core offering is a digital health service built around online medical consultations and a mobile application, the P5 APP. Through the platform, users can book appointments with physicians, psychologists, psychiatrists and other health professionals at a time and place convenient to them, avoiding travel and waiting rooms. The website advertises more than 30 online health professionals and more than 20 medical specialties, and highlights services such as online psychology, psychiatry and obesity consultations. The P5 APP additionally allows users to have symptoms assessed by doctors, nurses and psychologists, with personalized responses, clinical advice and medical prescriptions delivered to the phone in under 24 hours; this feature is described as free for residents of Braga. P5 positions itself as a technology-enabled complement to conventional care rather than a replacement for it. Its stated vision is to develop, validate and make available health tools and services grounded in good clinical practice, supported by a multidisciplinary team and new technologies, enabling monitoring, counselling and personalized responses to population health needs. Its stated values emphasize quality and innovation, rigorous scientific research, integrity, networking, high ethical standards and equity in access to healthcare. The organization is based in Braga, in northern Portugal, and its activities are oriented primarily toward the Portuguese market, with a notable community focus in Braga through the free symptom-assessment service for local residents. As a non-profit entity tied to a public university medical school, it blends academic, clinical and technological functions: developing and validating digital health tools, delivering teleconsultation services, and engaging a network of health professionals across multiple specialties. Its public-facing team includes physicians, psychologists and nutritionists who provide the online consultations and content. Because it is a relatively young and specialized organization, detailed public information about its governance, funding and scale is limited. What is clear from its own materials is its dual identity: an academic non-profit association on one side, and a consumer-facing digital health brand — Centro de Medicina Digital P5 — on the other. It competes in Portugal's growing telemedicine and digital health space, differentiating itself through its university affiliation, its non-profit status and its explicit P5 medicine philosophy.
History
Associação Centro de Medicina P5 is a non-profit organization associated with the School of Medicine of the University of Minho, based in Braga, Portugal. According to the organization's own "About us" page, it has been operating since 2019, aiming to bring healthcare closer to people through technology and to contribute to improved healthcare and quality of life for the population. The organization's name and philosophy are rooted in the concept of "P5 Medicine." As explained on its website, contemporary healthcare delivery rests on the premise that care should be predictive, preventive, personalized, participatory and proximal (próximo) — a shift from merely reactive care to the P5 model. This framework shapes both the organization's stated vision and its service design. From its founding, P5 has focused on developing and validating digital health tools and services grounded in good clinical practice. Its stated vision is to develop, validate and make available health tools and services supported by new technologies and a multidisciplinary team, enabling monitoring, counselling and personalized responses to the health needs of the population. Its mission is closely aligned: to promote and provide such tools and services. Its values emphasize quality and innovation, rigorous and excellent scientific research, integrity, networking, high ethical standards, and equity in access to healthcare. A central part of its activity is online consultations. Through its platform, users can schedule medical or psychology appointments at the time and place most convenient to them, avoiding travel and waiting queues. The website advertises more than 30 online health professionals and more than 20 medical specialties, with a team available to accompany patients. Specific service lines highlighted include online psychology, psychiatry and obesity consultations. The organization also operates the P5 APP, a mobile application through which doctors, nurses and psychologists are available to assess users' symptoms and answer health questions. The app promises personalized responses, clinical counselling and medical prescriptions delivered to the user's phone in less than 24 hours, and this service is described as free for residents of Braga. The website displays user-satisfaction metrics for both online consultations and the P5 APP, indicating an emphasis on patient experience. P5's public-facing team includes named health professionals such as physicians, psychologists and a nutritionist, reflecting its multidisciplinary model. The organization presents itself as using technology to make healthcare more accessible and closer to people, while maintaining a non-profit, academically affiliated identity. Detailed information about its governance, funding, partnerships and growth trajectory is not publicly elaborated in the available sources, and its history remains relatively short and specialized within Portugal's digital health landscape.
- 2019
Organization begins operating, according to its "About us" page.
Products and positioning
Non-profit, university-affiliated digital health provider offering online consultations and app-based symptom assessment, guided by the "P5 Medicine" concept (predictive, preventive, personalized, participatory, proximal).
P5 APP
Mobile application for symptom assessment, clinical advice and medical prescriptions, with responses in under 24 hours; free for Braga residents.
Online consultations
Scheduling of medical and psychology appointments online, with more than 30 health professionals and more than 20 specialties advertised.
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