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Assist System Labraty Co.,Ltd.

Japanese IT and database systems company founded in 1986, known for its ultra-high-speed analysis software Assist-One and its 'Birthday Newspaper' gift business.

Last updated September 28, 2026

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Overview

Assist System Labraty Co.,Ltd. (株式会社アシストシステム研究所) is a Japanese information-technology company headquartered in Shinjuku Ward, Tokyo, with a second office in Sapporo, Hokkaido. It was established on 19 May 1986 in Shinjuku, Tokyo, and operates with stated capital of 10 million yen. The company describes itself as a pioneer in data accumulation and retrieval, building database systems with cutting-edge technology, and frames its mission around using IT to help create a more harmonious and emotionally connected society. The firm's business spans two broad areas. The first is enterprise IT and database engineering: it develops and sells database and analysis software, most notably the ultra-high-speed analysis software Assist-One, whose V1.0 release dates to September 1998 and V2.0 to September 2008. It also provides services such as mobile homepage services for health insurance associations, launched in April 2010. The second area is consumer and commemorative media: the company operates the 'Birthday Newspaper' (お誕生日新聞) business, which supplies newspapers originally published on a customer's birthday or anniversary date as gifts, sold through its own online shop and through marketplaces such as Rakuten, Yahoo! Shopping, Amazon, and Gift Mall, as well as via convenience-store multi-copy printing and dedicated vending machines. The company has developed distinctive hardware and software products over its history, including the commemorative-newspaper vending machines 'Anpuri' (1997) and 'Anpuri 2' (2006), and the later 'PepaPON!' vending machine. It is part of a small corporate group that includes Assist Systems Co., Ltd. (アシストシステムズ株式会社), Planning Village Co., Ltd. (プランニングヴィレッヂ株式会社), and KSP Co., Ltd. (ケーエスピー株式会社). Its representative is Atsushi Onishi (大西 篤志), who is also credited as the author of children's books such as 'Run, Run, Botchan Train' and the adventures of the raccoon dog Ponta and his sister Piko. The company lists major clients including the Mainichi Shimbun, Asahi Shimbun, Yomiuri Plus, and Nikkei. It remains a private, active company.

History

Assist System Labraty Co.,Ltd. was founded in May 1986 in Shinjuku, Tokyo, as a company focused on database systems and information technology. From its early years it positioned itself as a pioneer in data accumulation and retrieval, aiming to build database systems using leading-edge technology. In January 1997 the company developed and began selling 'Anpuri', a vending machine for commemorative newspapers. This marked its entry into the consumer commemorative-media business that would later become known as the Birthday Newspaper service. In September 1998 it developed and launched version 1.0 of its ultra-high-speed analysis software, Assist-One, reinforcing its core database and analysis software line. In February 2006 the company developed and began selling 'Anpuri 2', a successor commemorative-newspaper vending machine. In September 2008 it released version 2.0 of Assist-One. In April 2010 it began providing mobile homepage services for health insurance associations, extending its IT services into the healthcare-insurance sector. Over the following years the company expanded the Birthday Newspaper business across multiple sales channels, including its own online shop, Rakuten Ichiba, Yahoo! Shopping, Amazon, and Gift Mall, as well as convenience-store multi-copy printing at FamilyMart, Lawson, and Poplar stores, and dedicated vending machines such as 'PepaPON!'. It also became involved, through group company Assist Systems Co., Ltd. and in cooperation with the Association for Agriculture, Forestry and Fisheries Culture (農山漁村文化協会), in operating the Rural Electronic Library (ルーラル電子図書館), an agricultural information site. The company operates as part of a small group that includes Assist Systems Co., Ltd., Planning Village Co., Ltd., and KSP Co., Ltd. Its representative, Atsushi Onishi, is also an author of children's books. The company lists major newspaper publishers among its clients and remains a private company headquartered in Shinjuku, Tokyo, with an additional office in Sapporo.

  • 2010

    Began providing mobile homepage services for health insurance associations in April.

  • 2008

    Developed and began selling version 2.0 of Assist-One in September.

  • 2006

    Developed and began selling the commemorative-newspaper vending machine 'Anpuri 2' in February.

  • 1998

    Developed and began selling version 1.0 of the ultra-high-speed analysis software Assist-One in September.

  • 1997

    Developed and began selling the commemorative-newspaper vending machine 'Anpuri' in January.

  • 1986

    Founded in May in Shinjuku, Tokyo.

Products and positioning

A database and data-retrieval technology pioneer that also commercializes commemorative media, positioning itself around harmony between digital and analog, individual and team, and humanity and nature.

  • Assist-One

    Ultra-high-speed analysis software; V1.0 released September 1998, V2.0 released September 2008.

  • Anpuri

    Commemorative-newspaper vending machine developed and sold from January 1997.

  • Anpuri 2

    Successor commemorative-newspaper vending machine developed and sold from February 2006.

  • PepaPON!

    Commemorative-newspaper vending machine limited to 60 units, placed at major amusement parks and observation facilities.

  • Birthday Newspaper (お誕生日新聞)

    Service providing newspapers originally published on a customer's birthday or anniversary, sold via online shops, marketplaces, convenience-store printing, and vending machines.

  • Rural Electronic Library (ルーラル電子図書館)

    Agricultural information site operated jointly by group company Assist Systems Co., Ltd. and the Association for Agriculture, Forestry and Fisheries Culture.

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