Asset Match Private Exchange
Asset Match Private Exchange is a UK-based multilateral trading facility (MTF) providing liquidity and price discovery for private company shares through periodic auctions and bespoke broking.
Last updated September 28, 2026
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Overview
Asset Match Private Exchange is a UK-based multilateral trading facility (MTF) that operates a platform for trading shares in private companies. Founded by Iain Baillie and Stuart Lucas, the company is headquartered in London and operates under the regulatory framework for MTFs, providing a regulated environment for secondary transactions in private capital markets. The platform is designed to address the illiquidity and lack of price discovery that often characterise private company investments, offering investors, shareholders, and companies a structured way to buy and sell stakes. The platform offers three distinct market types: ongoing periodic auctions, one-off specialist auctions, and a curated collection of new investment opportunities. The periodic auctions use proprietary order books and market algorithms to enable fair, transparent, and regulated trading. Specialist auctions are tailored for large trades, fundraisings, and corporate actions, while the curated deal flow provides access to secondary sales, fundraises, and tax-efficient investments such as SEIS and EIS. This multi-market approach allows Asset Match to serve a range of participants, from investors seeking alternative assets to shareholders looking to realise their holdings and companies aiming to provide liquidity for their shareholders. Asset Match targets sophisticated and high-net-worth investors, as well as companies and shareholders in the UK private markets. The platform emphasises its role in unlocking value in an overlooked asset class by applying financial market principles to private securities. The company's leadership includes founder Iain Baillie, who serves as Executive Chairman and has over 35 years of experience in UK and European capital markets, including senior roles at Salomon Brothers, MarketAxess Europe, and Christopher Street Capital. Co-founder Stuart Lucas brings over 30 years of capital markets experience, including a tenure as Senior Managing Director at Bear Stearns International. As a private company, Asset Match operates under the oversight of UK financial regulators, though specific regulatory details are not provided in the available evidence. The platform's website includes risk warnings advising that investment is high-risk and that investors may lose all their money, reflecting the nature of private market investments. The company continues to position itself as a gateway to private capital markets, facilitating liquidity and price discovery for UK private companies.
History
Asset Match Private Exchange was founded by Iain Baillie and Stuart Lucas, both veterans of the UK and European capital markets. The company was established to address the lack of liquidity and price discovery in private company shares, applying principles from public financial markets to the private capital markets. The platform operates as a multilateral trading facility (MTF), a type of regulated trading venue in the European Union and the United Kingdom. Iain Baillie, the Founder Director and Executive Chairman, began his career at Strauss Turnbull and Co and has over 35 years of experience in UK and European capital markets. He traded equities and corporate bonds, eventually heading European credit trading as a Managing Director at Salomon Brothers. He was also a founding director of LBDP, an agency broker in European credit, and served as CEO of MarketAxess Europe from 2003 to 2007, where he oversaw a ten-fold increase in platform activity. Before founding Asset Match, he was Head of Fixed Income at Christopher Street Capital. Stuart Lucas, a co-founder, started his career on the London Stock Exchange 35 years ago and has over 30 years of capital markets experience, including as a Senior Managing Director at Bear Stearns International and Head of International Fixed Income. The company has developed proprietary order books and market algorithms to enable trading in a fair, transparent, and regulated environment. Its platform offers three market types: ongoing periodic auctions, one-off specialist auctions, and a curated collection of new investment opportunities. These are designed to cater to investors, shareholders, and companies seeking liquidity, price discovery, and access to private capital markets. The platform is registered with a Market Identifier Code (MIC) as an MTF for equities, indicating its regulatory status. Asset Match continues to operate as a private company, with its headquarters in London. The platform serves sophisticated and high-net-worth investors, as well as companies and shareholders in the UK. It emphasises its role in unlocking value in private markets and provides risk warnings to investors about the high-risk nature of such investments.
Founded by Iain Baillie and Stuart Lucas
Registered as a multilateral trading facility (MTF) with a Market Identifier Code (MIC) for equities
Products and positioning
A regulated multilateral trading facility providing liquidity and price discovery for UK private company shares through innovative auction mechanisms.
Periodic auctions
Ongoing periodic auctions using proprietary order books and market algorithms for fair, transparent, and regulated trading.
Specialist auctions
One-off specialist auctions designed for large trades, fundraisings, and corporate actions.
Curated deal flow
A curated collection of new investment opportunities including secondary sales, fundraises, and tax-efficient investments such as SEIS/EIS.
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