Aspen Soda
Aspen Soda was a clear, apple-flavored soft drink marketed by PepsiCo in the United States from 1978 to 1982.
Last updated August 26, 2026
Overview
Aspen Soda was a discontinued American soft-drink brand introduced and sold by PepsiCo from 1978 until 1982. Its defining product characteristic was a clear appearance combined with an apple flavor, distinguishing it from the darker-colored colas and many fruit-flavored carbonated drinks common in the U.S. soft-drink market at the time. The brand was part of PepsiCo's portfolio of carbonated beverages and was distributed across the United States. Available reference material identifies Aspen Soda as a PepsiCo product rather than as an independently operating company, and does not document a separate corporate headquarters, founder, manufacturing entity, or standalone website for the brand. Aspen Soda remained on the market for approximately four years before PepsiCo discontinued it in 1982. Two years later, in 1984, PepsiCo introduced an apple-flavored soda under its newer Slice line, effectively providing a successor or replacement within the company's broader soft-drink portfolio. The available record does not establish whether the Slice product used the Aspen name, packaging, or formula, so the relationship is best described as a replacement product rather than a formal continuation of the Aspen brand. Aspen Soda is now a defunct consumer brand and is primarily notable for its short-lived attempt to establish clear apple-flavored soda as a packaged soft-drink offering in the United States.
History
Aspen Soda was a PepsiCo soft-drink brand sold in the United States from 1978 through 1982. The product was a clear, apple-flavored carbonated beverage, giving it a visual and flavor profile distinct from traditional cola products and from many fruit sodas with colored formulations. The available historical record is brief and does not identify a separate company behind the brand; Aspen Soda appears to have been a product within PepsiCo's U.S. beverage portfolio. The brand entered the market in 1978 and was sold nationally across the United States. Its clear appearance was a central distinguishing feature, while apple flavor provided its principal taste positioning. No reliable source in the supplied material documents the brand's founder, dedicated headquarters, independent corporate structure, detailed advertising history, packaging evolution, sales performance, or specific retail partnerships. Accordingly, those details remain unspecified rather than being inferred. PepsiCo discontinued Aspen Soda in 1982. The brand's lifespan was therefore relatively short, lasting about four years. In 1984, PepsiCo introduced another apple-flavored soda under the Slice line. This later product is described as a replacement for Aspen Soda, but the available reference does not establish that it was a direct renaming, a continuation using the same formula, or a transfer of Aspen's branding. The documented connection is therefore limited to PepsiCo's subsequent use of the apple-soda concept within the Slice portfolio. Aspen Soda is now defunct. Its historical significance lies in its place among discontinued consumer brands and in PepsiCo's experimentation with a clear apple-flavored soft drink before using the Slice brand for a later apple soda. Beyond these documented facts, the surviving public record is limited.
- 1984Apple soda replaced by a Slice product
PepsiCo introduces an apple-flavored soda under the Slice line as a replacement for Aspen Soda.
- 1982Brand discontinued
PepsiCo ends the sale of Aspen Soda after an approximately four-year market presence.
- 1978Aspen Soda enters the U.S. market
PepsiCo begins selling Aspen Soda, a clear, apple-flavored soft drink, across the United States.
Products and positioning
A PepsiCo carbonated soft drink differentiated by its clear appearance and apple flavor.
Aspen SodaCarbonated soft drink1978
A clear, apple-flavored carbonated soft drink sold by PepsiCo across the United States. The product's transparent appearance and apple taste were its principal identifiable characteristics. It was marketed from 1978 until PepsiCo discontinued it in 1982.
Flagship businesses
- Aspen clear apple soda
Brand decisions
- 1984Replacement apple soda launched under SliceProduct launch
PepsiCo had discontinued Aspen Soda two years earlier while retaining an interest in apple-flavored soft drinks.
What changed. PepsiCo introduced an apple soda under its newer Slice line.
Aftermath. The Slice product served as the documented replacement for Aspen Soda, although the source does not establish whether it shared Aspen's formulation or branding.
- 1982Discontinuation of Aspen SodaStrategy
Aspen Soda had been sold by PepsiCo in the United States since 1978 as a clear, apple-flavored soft drink.
What changed. PepsiCo ended the brand's market presence in 1982.
Aftermath. PepsiCo later introduced an apple-flavored replacement under the Slice line in 1984. The available source does not provide the reason for the discontinuation or financial results.
Recent events
- 1984PepsiCo introduces an apple soda under the Slice line
PepsiCo launched a replacement apple-flavored soda under its newer Slice brand after Aspen Soda had been discontinued.
Product launchProduct generation - 1982PepsiCo discontinues Aspen Soda
PepsiCo ended sales of Aspen Soda after the brand's U.S. run of approximately four years.
Other - 1978PepsiCo introduces Aspen Soda
PepsiCo began selling Aspen Soda, a clear, apple-flavored soft drink, across the United States.
Product launch
Sources
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