Asociación de Informadores Cinematográficos de España
A Spanish professional association representing entertainment journalists and film and television critics across print, online, radio, and television media.
Last updated August 25, 2026
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Overview
The Asociación de Informadores Cinematográficos de España, commonly known as AICE, is a Spanish professional association for entertainment journalists and critics covering cinema and television. Its membership spans several forms of media, including newspapers and magazines, digital publications, radio, and television. The association was established in 2013 with the stated aim of bringing together groups that had often operated separately: film critics and broader entertainment journalists, coverage of films and television series, and digital and non-digital media. AICE is best known for organizing and awarding the Feroz Awards, an annual Spanish awards event recognizing work in film and, subsequently, television. The awards provide a common platform for journalists and critics to discuss and honor productions, performers, directors, screenwriters, and other contributors. The association’s voting body grew from 160 members for the first edition of the Feroz Awards to 180 members after its first internal leadership transition, and it reached 250 members around the tenth edition of the awards. The organization’s early leadership included David Carrón, a journalist at La Razón, who served as its initial president. Following internal elections, Pedro Vallín became president. María Guerra was subsequently elected to two mandates. These changes indicate that AICE has operated as a membership-based professional body with internal elections rather than as a commercial entertainment company. In 2018, AICE expanded its activities beyond the annual Feroz Awards by launching Lo Que Viene, a festival in Navarre focused on presenting upcoming releases and developments in the entertainment season. The association also grants awards connected with major Spanish film festivals. Its Feroz Zinemaldia Award recognizes the best film in the official selection of the San Sebastián International Film Festival, while the Feroz Puerta Oscura Award, established in 2017, recognizes the best film in the official selection of the Málaga Film Festival. AICE’s role is therefore primarily institutional, editorial, and cultural. It does not function as a conventional consumer brand, studio, broadcaster, or distributor. Its principal public-facing offerings are professional recognition programs, festival-linked awards, and industry events that connect Spanish audiovisual journalism with filmmakers, television creators, performers, and forthcoming releases. The association’s activities are centered on Spain and on Spanish-language film and television culture, although the festivals and productions it covers may have international participation. No information in the supplied reference material establishes a separate corporate parent, public listing, commercial owner, or financial reporting structure.
History
AICE was created in 2013 as a professional association for Spanish entertainment journalists and film and television critics. Its founding purpose was to bridge several divisions within audiovisual journalism: the distinction between specialist critics and broader entertainment reporters, the separate treatment of cinema and television, and the divide between digital publications and established print, radio, and television outlets. David Carrón, a journalist associated with La Razón, served as the organization’s initial president. The first edition of the Feroz Awards was supported by 160 voting members, establishing the awards as the association’s principal public activity. After internal elections, Pedro Vallín replaced Carrón as president, at which point the association had 180 voting members. María Guerra was later elected to two mandates, reflecting the organization’s continuing membership-based governance. The Feroz Awards became the best-known expression of AICE’s work. Held annually, they provide a platform through which the association’s members recognize achievements in Spanish film and television. The awards also give AICE a visible role in the national audiovisual conversation, linking professional criticism with industry publicity and cultural recognition. By the tenth edition, the association counted 250 members, indicating growth from its initial voting body. In 2018, AICE broadened its calendar by creating Lo Que Viene, a festival in Navarre dedicated to presenting upcoming releases and developments in the entertainment season. This initiative complemented the retrospective and recognition-oriented function of the Feroz Awards with a forward-looking event focused on forthcoming work. AICE also developed partnerships with established Spanish film festivals through dedicated awards. The Feroz Zinemaldia Award is associated with the official selection of the San Sebastián International Film Festival and recognizes the best film in that selection. Since 2017, the Feroz Puerta Oscura Award has similarly recognized the best film in the official selection of the Málaga Film Festival. The association’s documented activities place it in the cultural and professional-services sector rather than in commercial film production or distribution. It represents a community of journalists and critics, organizes awards, and creates events that facilitate contact between the press and the audiovisual industry. The available reference material does not identify a corporate parent, commercial owner, stock-market listing, founder other than the initial leadership context, or financial results.
- 2018
Lo Que Viene festival launched
[1]AICE starts the Lo Que Viene festival in Navarre to showcase upcoming entertainment releases.
- 2017
Feroz Puerta Oscura Award introduced
[1]AICE begins recognizing the best film in the official selection of the Málaga Film Festival through the Feroz Puerta Oscura Award.
- 2013
Association founded
[1]AICE is established to bring together Spanish film and television critics and entertainment journalists working in print, online, radio, and television media.
- 2013
First Feroz Awards
[1]The association holds the first edition of its annual Feroz Awards with 160 voting members.
Membership reaches 250 around the tenth Feroz Awards
[1]The association reports a voting membership of approximately 250 members around the tenth edition of its awards.
Products and positioning
A membership-based Spanish association connecting film and television critics with entertainment journalists across traditional and digital media, using awards and industry events to promote discussion and recognition of audiovisual work.
Film and television awards · 2013
Feroz Awards
AICE’s annual awards program, recognizing achievements in Spanish film and television through voting by members of the association. It is the organization’s principal public-facing initiative and has expanded alongside the association’s membership.
Entertainment festival · 2018
Lo Que Viene
A festival launched in Navarre in 2018 to present upcoming releases and developments in the entertainment season. It gives AICE a forward-looking event alongside its annual awards and festival-linked recognition programs.
Film-festival award
Feroz Zinemaldia Award
An AICE award recognizing the best film in the official selection of the San Sebastián International Film Festival.
Film-festival award · 2017
Feroz Puerta Oscura Award
An AICE award for the best film in the official selection of the Málaga Film Festival, documented as having been presented since 2017.
Brand decisions
2018
Launch Lo Que VieneProduct launchBackground
The association sought to complement its awards activity with a forum focused on forthcoming entertainment releases.
Action taken
AICE began holding the Lo Que Viene festival in Navarre.
Aftermath
The festival added an industry and preview component to AICE’s awards and professional activities.
2013
Create the Feroz AwardsProduct launchBackground
AICE was founded to connect different communities within Spanish audiovisual journalism and needed a public program reflecting that shared membership.
Action taken
The association established an annual awards program for film and television, beginning with 160 voting members.
Aftermath
The Feroz Awards became AICE’s principal public institution and continued to expand with the association’s membership.
Recent events
- 2018
AICE begins the Lo Que Viene festival in Navarre[1]
Product launch
AICE launched Lo Que Viene, an event intended to showcase upcoming releases and developments in the entertainment season.
- 2013
AICE is established to unite Spanish film and entertainment journalists[1]
Other
The association was created to connect critics and entertainment journalists, film and television coverage, and digital and traditional media.
- 2013
AICE launches the Feroz Awards[1]
Product launch
The association began its annual awards program for Spanish film and television, with 160 voting members participating in the first edition.
Pedro Vallín succeeds David Carrón after internal elections[1]
Leadership change
Following internal elections, Pedro Vallín replaced founding president David Carrón as head of the association. The membership then stood at 180 voting members.
AICE reaches 250 members around the tenth Feroz Awards[1]
Other
By the tenth edition of the Feroz Awards, the association had grown to approximately 250 members.
Sources2 sources
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