ASIS Boats

ASIS Boats is a United Arab Emirates marine manufacturer specializing in rigid inflatable boats (RHIBs), patrol craft, rescue vessels and amphibious boats. The company is headquartered in Dubai near the Jebel Ali industrial area and also maintains an office and factory in Maryland, United States. Its production model is vertically integrated, covering design, engineering, manufacturing and delivery, which gives the company direct control over much of the development and production process. Roy Nouhra founded ASIS Boats in 2005 after serving as co-chief executive officer of the family business Solico UAE. He established the company by drawing on an existing network of customers and suppliers. ASIS sold its first boat in 2006 and subsequently operated as an independent manufacturer. Its initial business was concentrated on leisure and recreational craft, but the company later expanded into commercial, emergency-response and military applications. A major development in the company’s history was its entry into amphibious boats. In 2014, ASIS received a licence to assemble the Sealegs Amphibious System on its boats. This made it the first manufacturer outside New Zealand and Australia authorized to use that technology. ASIS displayed its first amphibious inboard RHIB at the Dubai International Boat Show and followed it in 2015 with an outboard amphibious boat. The company later developed its own four-wheel-drive amphibious system, known as the BAS 80-4, to improve the capabilities of its existing amphibious range. ASIS amphibious craft use a hydro-electric wheel system powered by an inboard gasoline engine. The wheels can be raised or lowered, allowing the boat to transition between water and land and to reach locations that may be inaccessible to conventional vehicles or difficult to access during floods and other emergencies. This capability supports use by rescue and emergency services, particularly where reducing response time is important. By 2016, ASIS had substantially reduced the relative importance of its leisure division, which represented about 10 percent of its overall business according to the cited reference material. The company instead emphasized professional and military customers. Its broader offering includes RHIB patrol boats, rescue boats and other specialized vessels, along with customer training in boat operation and maintenance. ASIS has been described as one of the world’s three largest RHIB manufacturers, although the available reference does not provide a detailed ranking methodology or current production figures.

ASIS Boats was founded in Dubai in 2005 by Roy Nouhra, who had previously served as co-chief executive officer of his family business, Solico UAE. The company was built using relationships with customers and suppliers that Nouhra had already developed through that business. ASIS sold its first boat in 2006 and then operated as an independent manufacturer. The company initially concentrated on leisure and recreational boats. It later broadened its portfolio as demand developed for commercial, emergency-response and military craft. This transition was supported by the company’s vertically integrated manufacturing approach, under which ASIS managed the process from initial design through production and delivery. In addition to its Dubai headquarters and manufacturing presence, the company has an office and factory in Maryland, United States. Amphibious craft became a defining area of development. In 2014, ASIS received a licence to assemble the Sealegs Amphibious System on its boats. The authorization made it the first manufacturer outside New Zealand and Australia to use the system. The company introduced an amphibious inboard RHIB at the Dubai International Boat Show in 2014 and launched an outboard amphibious model at the same event the following year. After working with the licensed technology, ASIS subsequently developed its own BAS 80-4 four-wheel-drive amphibious system. The amphibious boats use a hydro-electric drive arrangement powered by an inboard gasoline engine. Retractable wheels allow operators to move between water and land without relying solely on conventional launching infrastructure. The configuration is particularly relevant to rescue organizations and emergency services operating during floods or in areas where roads, aircraft or ordinary boats cannot provide effective access. The company’s business mix had changed materially by 2016. Leisure activities accounted for approximately 10 percent of the total business described in the available reference material, while professional and military applications represented the company’s primary focus. ASIS also supplied patrol and rescue boats and provided customer instruction in piloting and maintenance. Its RHIB patrol and rescue boat was highlighted by Yacht Emirates Magazine in 2014 for its design. In 2015, the company received the Gulf Capital SME Awards’ Business of the Year recognition, while Roy Nouhra was named Entrepreneur of the Year. Reference material characterizes ASIS as one of the world’s three largest RHIB manufacturers. No independently sourced current production totals, market-share figures, ownership information or current executive roster are available in the supplied material.

• 2016

  Greater focus on professional and military markets

  [1]Asis Boatsen.wikipedia.org

  The leisure division was reported to represent approximately 10 percent of the business as ASIS prioritized professional and military applications.

• 2015

  First outboard amphibious boat launched

  [1]Asis Boatsen.wikipedia.org

  The company launched its first outboard amphibious boat at the Dubai International Boat Show.

• 2015

  Gulf Capital SME Awards recognition

  [1]Asis Boatsen.wikipedia.org

  ASIS received the Business of the Year Award and Roy Nouhra was named Entrepreneur of the Year.

• 2014

  Sealegs assembly licence and first amphibious inboard RHIB

  [1]Asis Boatsen.wikipedia.org

  ASIS received a licence to assemble the Sealegs Amphibious System and presented its first amphibious inboard RHIB at the Dubai International Boat Show.

• 2006

  First boat sold

  [1]Asis Boatsen.wikipedia.org

  ASIS sold its first boat and began operating as an independent manufacturer.

• 2005

  Company founded

  [1]Asis Boatsen.wikipedia.org

  Roy Nouhra founded ASIS Boats in Dubai after serving as co-chief executive officer of Solico UAE.

A vertically integrated specialist manufacturer of RHIBs and mission-oriented marine craft, with a particular emphasis on professional, military, patrol, rescue and amphibious applications.

• RHIBs

  Rigid inflatable boats

  ASIS’s core product category consists of rigid inflatable boats designed for a range of recreational, commercial, patrol, rescue and military roles. The company’s vertically integrated model covers design and manufacturing, supporting customization for professional operators and mission-specific requirements.

• Amphibious marine craft · 2014

  Amphibious boats

  ASIS amphibious boats combine RHIB-style marine operation with a retractable four-wheel-drive system. Hydro-electric engines powered by an inboard gasoline engine drive the wheels, enabling the craft to leave or enter the water and travel over land. The capability is especially suited to rescue and flood-response work.

• Amphibious drive system

  BAS 80-4

  The BAS 80-4 is ASIS’s own four-wheel-drive amphibious system, developed after the company’s initial use of licensed Sealegs technology. It was intended to improve the company’s amphibious boats and provide a proprietary method for moving between water and land.

• Professional and emergency vessels

  RHIB patrol and rescue boats

  ASIS produces patrol and rescue RHIBs for professional users. These vessels emphasize operational utility and are positioned for emergency response, maritime patrol and other applications requiring maneuverable inflatable craft. A patrol and rescue design was highlighted by Yacht Emirates Magazine in 2014.

• 2016

  Shift toward professional and military customersStrategy

  Background

  ASIS had originally manufactured primarily for leisure and recreational users, but expanded into commercial, emergency and military applications.

  Action taken

  The company reduced the relative role of its leisure division to approximately 10 percent of overall business and focused more heavily on professional and military segments.

  Aftermath

  The available material describes ASIS as a specialist RHIB manufacturer with patrol, rescue and amphibious capabilities, but does not provide later market-share or revenue data.

  Source

• 2014

  Adoption of licensed amphibious technologyStrategy

  Background

  ASIS sought to expand beyond conventional RHIB manufacturing into boats capable of operating on both water and land.

  Action taken

  The company obtained a licence to assemble the Sealegs Amphibious System on its boats and presented an amphibious inboard RHIB.

  Aftermath

  ASIS continued amphibious product development and later created its own BAS 80-4 four-wheel-drive system.

  Source

1. 1Asis Boatsen.wikipedia.org