ASICS Ventures

ASICS Ventures Corporation is a venture investment and business development entity of ASICS, based in Kobe, Japan. Established on November 15, 2016, it invests in and collaborates with startups that possess advanced technologies, services, and talent contributing to ASICS's VISION2030. Its investment themes include co-developing advanced new digital services, improving brand experience value (CX), and enhancing athlete performance. As of June 2025, it has invested in more than 20 startups across 10 countries.

ASICS Ventures Corporation was established on November 15, 2016, as a venture investment and business development entity of ASICS. It aims to accelerate innovation by investing in and collaborating with startups that have advanced technologies, services, and talent contributing to ASICS's VISION2030. The company has conducted various programs including Kenzen, ASICS Innovation Pitch (India, Saudi Arabia), an accelerator program (Japan), and TENKAN-TEN (Europe). As of June 2025, it has invested in more than 20 startups across 10 countries.

Corporate venture capital and innovation arm of ASICS, seeking collaboration partners under the 'Global × Digital' policy of VISION2030 and the 2026 mid-term plan.

1. 1ASICS Ventures Corporationcorp.asics.com