Asian Vision
Asian Vision is a Philippine telecommunications company providing cable television and broadband internet services in selected regional markets.
Last updated August 31, 2026
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Overview
Asian Vision is the consumer-facing brand of Asian Vision Cable Holdings, Inc., a Philippine telecommunications company focused on cable television and broadband internet services. Its origins date to 1972, when businessman and former Zambales congressman Ramon "Jun" Magsaysay Jr. established Colorview CATV in Olongapo, Zambales. The venture followed the emergence of commercial cable television in the Philippines and is described as the country's second commercial cable television service. The company expanded beyond its original Zambales base during the 1970s. In 1977, Magsaysay established Quezon CATV in Lucena, extending the business into the Southern Tagalog region. A further expansion took place in 1986 with the establishment of Batangas CATV in Batangas City. These operations formed the foundation of the regional cable network later associated with the Asian Vision group. Magsaysay also participated in the organization of the Philippine Cable and Telecommunications Association, an industry group formed by cable television operators. The company's development occurred during a period of regulatory and political change in the Philippines. Executive Order No. 205, signed in 1987 by President Corazon Aquino, helped liberalize the country's cable television industry and created a more permissive environment for operators and investment. In 1995, Ramon Magsaysay Jr. left the company presidency while pursuing a Senate campaign. His son, Francisco "Paco" Magsaysay, succeeded him as president, marking a leadership transition within the family-founded business. Asian Vision later broadened its service mix beyond traditional television distribution. In 2005, it entered broadband internet through the launch of Click Internet, combining connectivity with its established cable infrastructure. The group undertook a branding consolidation in 2011, when its operating companies were brought together under the myCATV name. In 2019, myCATV was renamed Asian Vision. The rebrand unified the group's identity and connected its cable and broadband activities under a single corporate-facing brand. Asian Vision remains a regional rather than nationwide Philippine operator, with service coverage identified in Zambales, Batangas, and Quezon. Its principal customer proposition is the bundled delivery of multichannel cable television and fixed broadband internet in the communities served by its network.
History
Asian Vision traces its history to 1972, when Ramon "Jun" Magsaysay Jr. founded Colorview CATV in Olongapo, Zambales. Magsaysay had previously served a four-year term as congressman for Zambales's lone district before returning to private business. His cable venture was established during the early development of commercial cable television in the Philippines and became the country's second commercial cable television service after the industry began with Nuvue Cablevision in Baguio in 1969. The company expanded geographically in 1977, when Magsaysay established Quezon CATV in Lucena. This move brought the business into the Southern Tagalog region and created a second operating base outside Zambales. In 1986, Batangas CATV was established in Batangas City. The three operations represented the principal regional foundations of the group that would later be marketed as Asian Vision. Magsaysay was also involved in industry organization. In 1986, he led a group of cable television owners in forming the Philippine Cable and Telecommunications Association. The sector subsequently benefited from regulatory liberalization. In 1987, President Corazon Aquino signed Executive Order No. 205, a measure that opened the cable television industry to broader participation and helped establish the policy environment in which private cable operators could develop. A family leadership transition occurred in 1995. Magsaysay stepped down as company president while pursuing a campaign for the Philippine Senate. His son, Francisco "Paco" Magsaysay, assumed the presidency. The company later moved beyond television distribution. In 2005, it launched Click Internet and began providing broadband internet services alongside its cable television business. The group pursued a formal brand consolidation in 2011. Its constituent companies were reorganized under the unified myCATV identity, replacing a structure in which the operations had been known by separate local names. In 2019, myCATV was renamed Asian Vision. This change aligned the group's regional cable and broadband operations under a single brand and gave the business a common identity across its service areas. Asian Vision's reported footprint covers parts of Zambales, Batangas, and Quezon. Unlike nationwide telecommunications operators, it is characterized by a regional network and a service model centered on cable television and fixed broadband internet. Publicly available reference material does not provide enough information to establish detailed subscriber counts, financial performance, current ownership structure, or a complete list of service-area municipalities.
- 2019
Asian Vision rebrand
[1]myCATV was renamed Asian Vision.
- 2011
myCATV consolidation
[1]The group's companies were reorganized under the unified myCATV brand.
- 2005
Entry into broadband internet
[1]The company launched Click Internet and expanded from cable television into broadband connectivity.
- 1995
Presidential succession
[1]Founder Ramon Magsaysay Jr. stepped down as president and Francisco "Paco" Magsaysay took over.
- 1987
Cable-industry liberalization
[1]Executive Order No. 205 helped liberalize the Philippine cable television industry.
- 1986
Batangas operation established
[1]Batangas CATV was established in Batangas City.
- 1977
Expansion into Quezon
[1]Quezon CATV was established in Lucena, extending the company's cable operations into the Southern Tagalog region.
- 1972
Colorview CATV founded in Zambales
[1]Ramon "Jun" Magsaysay Jr. founded Colorview CATV in Olongapo, establishing the business that later became Asian Vision.
Products and positioning
A regional Philippine cable and broadband provider serving selected communities in Zambales, Batangas, and Quezon.
Pay television · 1972
Cable television
Asian Vision's original and core service is cable television. The business began with local cable operations in Olongapo and later expanded through separate operations in Lucena and Batangas City. The service connects the company's regional network with residential television subscribers in parts of Zambales, Batangas, and Quezon.
Internet access · 2005
Broadband internet
Broadband internet became part of the company's portfolio in 2005, when it launched Click Internet. The broadband offering extended Asian Vision beyond television distribution and enabled the company to serve customers with fixed internet connectivity through its regional telecommunications infrastructure.
Broadband internet brand · 2005
Click Internet
Click Internet was the branded broadband service introduced by the company in 2005. It represented Asian Vision's first documented move into internet access and complemented its established cable television operations.
Brand decisions
2019
Rebranding from myCATV to Asian VisionStrategyBackground
The group had previously unified its operations under the myCATV name.
Action taken
myCATV was renamed Asian Vision.
Aftermath
The group's regional cable television and broadband activities were presented under the Asian Vision identity.
2011
Adoption of the myCATV master brandStrategyBackground
The group's cable operations had developed under multiple local company names.
Action taken
The companies within the group were brought together under the myCATV brand.
Aftermath
The group operated under a unified identity until the later Asian Vision rebrand.
2005
Launch of Click InternetProduct launchBackground
The company sought to expand beyond its traditional cable television business into broadband connectivity.
Action taken
Asian Vision introduced Click Internet as a broadband internet service.
Aftermath
Broadband internet became a second major service category alongside cable television.
Recent events
- 2019
myCATV renamed Asian Vision[1]
Other
The group adopted Asian Vision as its unified brand name, replacing myCATV.
- 2011
Cable operations consolidated under myCATV[1]
Other
Companies within the Asian Vision group were brought together under the myCATV brand.
- 2005
Asian Vision launches Click Internet broadband service[1]
Product launch
The company entered broadband internet services with the launch of Click Internet.
Sources1 sources
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