Asian TV
A Bangladeshi Bengali-language satellite and cable television channel.
Last updated August 31, 2026
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Overview
Asian TV is a Bangladeshi Bengali-language television channel distributed through satellite and cable systems. It is owned by the Asian Group of Industries, a diversified Bangladeshi business group associated with industrial and media interests. The channel was established under the leadership of businessman Harun-ur-Rashid and received a broadcasting licence from the Bangladesh Telecommunication Regulatory Commission in June 2011. The channel’s public identity was introduced before launch. Its logo was unveiled at the Pan Pacific Sonargaon hotel in Dhaka on 20 June 2012, at an event that also featured the presentation of Asian TV’s theme song, “Elo Praner Protichchhobi,” performed by Runa Laila. Following a period of test transmissions, Asian TV began regular broadcasting on 18 January 2013 under the slogan “Your Channel.” Asian Radio, a related radio service, started broadcasting on the same day, although that radio operation was subsequently shut down. Asian TV’s programming proposition has centered on broad Bengali-language entertainment rather than a narrowly specialized format. At launch, the planned schedule included television dramas, reality programs, music shows, talk shows, animated content and other general-interest programming. The channel has carried locally produced and acquired material, including Bengali-dubbed international content. In April 2014, it began showing a Bengali dub of the Japanese animated series Doraemon. It also participated in seasonal and commercially sponsored programming, including the cooking competition or cooking series Pran Premium Ghee Star Cook, which was broadcast by eight Bangladeshi television channels during Ramadan in July 2014. The channel operates in a competitive Bangladeshi television environment that includes terrestrial, satellite, cable and online distribution. Commentary cited in reference material characterized Asian TV as politically independent while also describing its commercial approach as focused on relatively low-end entertainment products. This positioning suggests an emphasis on accessible mass-market programming, recognizable entertainment formats and wide audience reach rather than premium specialist content. Asian TV is headquartered in the Niketan area of Dhaka’s Gulshan Thana. Its associated business group has interests including Asian Radio, Asian Textile, Asian Fabrics and Asian Yarn Dyeing, placing the channel within a broader industrial and media enterprise rather than as an independent standalone broadcaster. The station has also experienced operational disruption. During widespread anti-government protests and attacks on television facilities in Bangladesh on 5 August 2024, Asian TV was among the channels that temporarily went off the air. Reports also noted that the channel appeared to gain ratings that day because of problems with the Bangladesh Satellite Company Limited’s television-rating system, making the reported audience figures unreliable. Reference material states that Rupayan Group chairman Liaquat Ali Khan Mukul was elected chairman of Asian TV on 26 January 2026. Because this date is later than the channel’s launch and represents a reported governance development rather than a founding event, it is recorded separately as a leadership milestone. Asian TV otherwise remains an active Bangladeshi broadcast brand with a general entertainment orientation and a primarily domestic operating market.
History
Asian TV was developed as a media venture of the Asian Group of Industries, a Bangladeshi business group founded and led in this context by businessman Harun-ur-Rashid. The group’s activities extend beyond broadcasting and include interests identified in reference material as Asian Radio, Asian Textile, Asian Fabrics and Asian Yarn Dyeing. Asian TV therefore entered the market as part of a broader corporate group rather than as an isolated television startup. The Bangladesh Telecommunication Regulatory Commission granted the channel a licence to broadcast in June 2011. Its public branding was presented before the channel’s formal launch: the Asian TV logo was unveiled at the Pan Pacific Sonargaon hotel in Dhaka on 20 June 2012. The launch event included the channel’s theme song, “Elo Praner Protichchhobi,” sung by Runa Laila. This pre-launch activity established the visual and musical identity of the new broadcaster while it prepared its distribution and programming operations. After several months of test transmissions, Asian TV commenced regular service on 18 January 2013. It used the slogan “Your Channel” and positioned itself as a Bengali-language satellite and cable entertainment broadcaster. A related radio venture, Asian Radio, began on the same date, but that station was later discontinued. Asian TV continued as the group’s principal broadcast television brand. From the outset, the channel announced a broad schedule intended to reach a general Bangladeshi audience. Its planned and subsequent programming included dramas, reality series, music shows, talk shows, animated programs and other entertainment formats. This generalist strategy allowed the channel to combine locally relevant Bengali programming with acquired or adapted international content. In April 2014, Asian TV added a Bengali-dubbed broadcast of Doraemon, an internationally recognized Japanese animated series. The channel also joined a multi-channel Ramadan programming initiative in July 2014 by airing Pran Premium Ghee Star Cook, a cooking program broadcast across eight Bangladeshi television channels. Contemporary commentary described Asian TV as politically independent while characterizing its commercial output as lower-end entertainment. The description points to a deliberately accessible market position: the channel’s primary competitive assets were likely broad reach, inexpensive or familiar entertainment formats and Bengali-language relevance rather than an exclusive premium-content proposition. Its mix of drama, music, reality, talk and animation reflects the programming model of a general entertainment channel serving satellite and cable households. Asian TV’s headquarters are in Niketan, within Dhaka’s Gulshan Thana. The station has remained part of Bangladesh’s competitive broadcast landscape, where television brands compete for audience attention across conventional distribution and increasingly digital consumption. Its operations have also been exposed to wider political and infrastructural events. On 5 August 2024, amid anti-government protests and large-scale vandalism affecting eight television channels, Asian TV temporarily went off the air. The same episode generated questions about audience measurement because the channel was reported to have gained ratings that day despite the interruption; the explanation given in the reference material was that the Bangladesh Satellite Company Limited’s rating system was malfunctioning. A later governance development is reported for 26 January 2026, when Liaquat Ali Khan Mukul, chairman of Rupayan Group, was elected chairman of Asian TV. This indicates a change or reinforcement in the channel’s leadership structure, although the available material does not provide further detail about the terms of the appointment, ownership changes or operational consequences. On the information available, Asian TV remains an active Bangladeshi Bengali-language satellite and cable television brand focused on broad-based entertainment.
- 2026
New chairman reported
[1]Reference material reports the election of Rupayan Group chairman Liaquat Ali Khan Mukul as chairman of Asian TV on 26 January 2026.
- 2024
Temporary broadcast interruption during unrest
[1]Asian TV temporarily went off air after vandalism affecting television channels during Bangladesh’s anti-government protests on 5 August 2024.
- 2014
Doraemon added to the schedule
[1]The channel began airing a Bengali-dubbed version of Doraemon in April 2014.
- 2013
Regular broadcasts begin
[1]Asian TV launched regular satellite and cable broadcasting on 18 January 2013 after test transmissions.
- 2012
Brand identity unveiled
[1]Asian TV unveiled its logo at a Dhaka event on 20 June 2012, accompanied by a performance of its theme song by Runa Laila.
- 2011
Broadcasting licence granted
[1]The Bangladesh Telecommunication Regulatory Commission granted Asian TV a licence to broadcast in June 2011.
Products and positioning
A mass-market Bengali general-entertainment channel serving Bangladesh through satellite and cable distribution, with a programming mix spanning dramas, reality, music, talk, animation and sponsored lifestyle formats.
Satellite and cable television · 2013
Bengali general entertainment channel
Asian TV’s core offering is a Bengali-language television service distributed through satellite and cable systems in Bangladesh. Its schedule is built around general entertainment, combining dramas, reality formats, music shows, talk programs, animation and other broadly accessible content. The channel operates as a mass-market broadcaster rather than a specialist news, sports or premium-film service.
Animated programming · 2014
Doraemon Bengali dub
Asian TV introduced a Bengali-dubbed version of the Japanese animated series Doraemon in April 2014. The acquisition extended the channel’s entertainment schedule beyond domestic drama and variety content and provided programming suitable for younger viewers and family audiences.
Cooking and sponsored entertainment · 2014
Pran Premium Ghee Star Cook
Pran Premium Ghee Star Cook was a cooking program broadcast by Asian TV as part of a Ramadan television initiative in July 2014. The program was carried by eight Bangladeshi television channels, linking food entertainment with seasonal viewing and commercial sponsorship.
Brand decisions
2026
Chairmanship change reportedOtherBackground
Reference material identifies a leadership development involving the chairman of Rupayan Group.
Action taken
Liaquat Ali Khan Mukul was reported to have been elected chairman of Asian TV on 26 January 2026.
Aftermath
The available material does not describe any resulting ownership, strategy or programming changes.
2014
Introduction of Bengali-dubbed DoraemonProduct launchBackground
The channel sought to broaden its general entertainment lineup with recognizable acquired and adapted international programming.
Action taken
Asian TV began broadcasting a Bengali-dubbed version of Doraemon in April 2014.
Aftermath
The schedule gained an international animated property adapted for Bengali-speaking viewers, although audience or commercial results are not specified.
2013
Launch of Asian TVProduct launchBackground
After receiving a broadcasting licence and completing test transmissions, the Asian Group of Industries prepared a Bengali-language satellite and cable channel for Bangladesh’s general entertainment market.
Action taken
Asian TV began regular broadcasting on 18 January 2013 under the slogan “Your Channel.”
Aftermath
The channel established an ongoing presence in Bangladesh’s television market with a broad entertainment schedule.
Sources2 sources
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