Asian Food Group

Asian Food Group (Asian Food Group B.V.) is a European distributor specialising in authentic Asian food and non-food products. Although the group itself was only launched in 2020, it describes itself as a 'new old company' whose constituent companies collectively house more than 80 years of experience in the European market. The group positions itself as a bridge uniting cultures through authentic and inspiring Asian cuisine, with the mission of introducing authentic flavours to Europe by inspiring partners and enriching customer experiences. The company operates a broad portfolio of over 380 brands, including 14 exclusive brands and 11 own brands, and stocks more than 3,500 different Asian products. Its assortment spans A-brands, exclusive brands and private labels, covering both food and non-food categories relevant to Asian kitchens and lifestyles. Asian Food Group acts as a strategic partner to the brands it distributes, offering brand building, sales management and marketing support. Logistically, Asian Food Group manages its day-to-day operations from a 30,000 square metre warehouse that is BREEAM+ certified, reflecting a commitment to sustainability. The warehouse is strategically located near the German border, enabling efficient distribution to clients across more than 35 countries in Europe. The company's diverse team is fluent in over 13 languages, allowing it to provide tailored advice and customer service to partners across different markets. Asian Food Group's services include end-to-end sales and brand management, brand positioning, identity development, packaging design, 360° online marketing strategies, social media campaigns, and in-store marketing activations such as second placements, displays and tastings. The group works closely with brands to set and achieve KPIs, combining sales with marketing to elevate brand presence in its markets. The group consists of various authentic companies, each with its own specialty and personal history, working together while maintaining their own identities. Asian Food Group maintains long-term relationships with renowned suppliers from Asia, relationships that go back decades, and continues to grow within the European market on this foundation of trust.

Asian Food Group is described by its own materials as a 'new old company'. The group was launched in 2020, but its constituent companies collectively bring more than 80 years of experience in the European market, specialising in Asian food and non-food products. This combination of a young group structure with long-established operating companies is central to its identity. The group was formed by bringing together various authentic companies, each with its own specialty and personal history. These companies continue to operate under the Asian Food Group umbrella while maintaining their own identities. The group's history is therefore a story of consolidation and collaboration among businesses that had already been active in the Asian food trade in Europe for decades. From its base in the Netherlands, near the German border, Asian Food Group has built a distribution operation that reaches more than 35 countries across Europe. Its 30,000 square metre warehouse, which is BREEAM+ certified, serves as the cornerstone of its day-to-day operations and reflects a commitment to sustainability and environmental responsibility. Over time, the group has expanded its portfolio to include over 380 brands, of which 14 are exclusive and 11 are own brands, and more than 3,500 Asian products. It has developed long-term relationships with renowned suppliers from Asia, relationships that go back decades, and has positioned itself as a strategic partner for brand building, sales management and marketing support in the European market. The group's mission is to introduce authentic flavours to Europe by inspiring partners and enriching the experiences of customers, with the aspiration to be the preferred Asian (non-) food supplier. Its diverse team, fluent in over 13 languages, supports this mission by providing tailored advice and customer service.

• 2020

  Asian Food Group is launched as a group, bringing together companies with over 80 years of combined experience.

• The group operates a 30,000 square metre BREEAM+ certified warehouse near the German border.

• Asian Food Group distributes to over 35 countries and offers more than 3,500 Asian products from over 380 brands.

A bridge uniting cultures through authentic and inspiring Asian cuisine, aiming to be the preferred Asian (non-) food supplier in Europe.

• Asian food products

  A wide range of authentic Asian food products from A-brands, exclusive brands and private labels.

• Asian non-food products

  Non-food products related to Asian cuisine and lifestyle.

1. 1Asian Food Group - Connecting Asian food within Europe.asianfoodgroup.com
2. 2About Us | Asian Food Groupasianfoodgroup.com
3. 3Services | Asian Food Groupasianfoodgroup.com
4. 4About us 1 | Asian Food Groupasianfoodgroup.com
5. 5Asian Food Group B.V. - Wikidatawikidata.org