Asia Herb Association

Asia Herb Association is a Thai herbal massage and spa brand based in Bangkok, Thailand. It operates a small chain of day spas in the Thai capital and produces its own line of organic herbal wellness products. The brand is closely associated with the traditional Thai compress therapy known as the herbal ball (luk pra kob), which it makes by hand using fresh organic herbs grown on its own farm. Its Japanese-language website and the involvement of Japanese founder Yumiko Kase give the brand a strong following among Japanese residents and visitors in Bangkok. The spa network consists of three Bangkok locations: the Benjasiri Park branch, the Sukhumvit 24 Phrom Phong branch, and the Sukhumvit 4 Nana branch. All three are open 365 days a year. Each branch has a distinct character, with the Benjasiri Park location positioned around art and relaxation, the Phrom Phong branch evoking orange and herbal scents, and the Nana branch offering a convenient retreat near Asok. Beyond treatments, Asia Herb Association sells a range of branded organic herbal products. These include the Hot Pad series (Herbal Hot Pad 515g, Herbal Hot Eye Pad 150g), herbal balls (Herbal Bath Ball 23–25g, Organic Herbal Ball 60g), the 18HERBS body care series (body scrub 40g x 5 pack, herbal balm 13g), herbal aroma oil 120ml, and amenities such as loungewear and an EveryDay tote bag. Prices are listed in Thai baht on the official site. The company emphasizes its commitment to organic sourcing and traditional Thai methods. It states that its fresh herbal balls are handmade daily and that it cultivates its own 100% organic herbs. The brand also offers promotions, a family membership program, and communicates with customers through Facebook, Instagram, and LINE. The official website copyright line identifies the operating entity as Rohto Asia Herb (Thailand) Co., Ltd., indicating a connection to the Japanese Rohto group. Asia Herb Association positions itself as a purveyor of authentic Thai traditional therapy with a focus on organic, fresh, handmade herbal products. Its bilingual (Japanese and English) web presence and its founder's personal story of falling in love with Thai herbal traditions help differentiate it in Bangkok's competitive spa market.

Asia Herb Association was founded by Yumiko Kase, a Japanese woman who, according to her message on the official website, was drawn to Thailand and Asian herbs and fell in love with the traditional Thai herbal ball therapy over a period of twenty years. Her personal statement describes a philosophy of respect for the earth, enriching the soil, cultivating herbs, and making fresh herbal balls daily by chopping and pounding freshly harvested herbs and packing them tightly into cotton cloth to form balls. This approach forms the core of the brand's identity. The brand operates as a spa chain in Bangkok, Thailand, with three branches: Benjasiri Park, Sukhumvit 24 Phrom Phong, and Sukhumvit 4 Nana. All branches are open 365 days a year. The official website presents each branch with a distinct theme: Benjasiri Park as a meeting of healing and art, Phrom Phong with orange and herbal scents, and Nana as a relaxing spot near Asok. Over time, the business expanded beyond treatments into a line of branded organic herbal products. The product range includes hot pads, herbal balls, body care items under the 18HERBS label, aroma oils, balms, and lifestyle items such as loungewear and tote bags. The company also maintains its own organic farm, which supplies the herbs used in its fresh herbal balls. The official website copyright notice identifies the operating company as Rohto Asia Herb (Thailand) Co., Ltd., indicating that the brand is part of or affiliated with the Japanese Rohto group. The website is available in Japanese and English, reflecting the brand's significant Japanese customer base in Bangkok. In 2023, the brand communicated several operational updates through its website news section, including the reopening of the Nana branch in May, its return to normal operations in July, and extended operating hours from August. These updates suggest the business navigated temporary closures and adjusted its operations during that period.

• Nana branch reopens

• Nana branch resumes normal operations

• Nana branch extends operating hours

Authentic Thai traditional therapy with handmade, 100% organic fresh herbal balls and a focus on organic sourcing.

• Herbal Hot Pad 515g

  A reusable herbal hot pad for heat therapy.

• Herbal Hot Eye Pad 150g

  A herbal eye pad for warm eye compresses.

• Herbal Bath Ball 23–25g

  A small herbal ball for bath use.

• Organic Herbal Ball 60g

  A 100% organic fresh herbal ball, handmade daily.

• 18HERBS Body Scrub 40g x 5 pack

  A body scrub containing 18 herbs, sold in a 5-pack.

• Herbal Aroma Oil 120ml

  A herbal aromatic oil for massage or relaxation.

• Herbal Balm 13g

  A compact herbal balm for topical use.

• Loungewear

  Comfortable loungewear sold as an amenity.

• EveryDay Tote Bag

  A branded everyday tote bag.

1. 1アジア ハーブ マッサージ & スパ バンコク | 公式サイトasiaherb.asia
2. 2感謝をこめて | アジア ハーブ マッサージ & スパ バンコクasiaherb.asia