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Ashes & Diamonds Winery

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A Napa Valley winery known for lower-alcohol wines inspired by mid-century California winemaking and for its distinctive mid-century modern hospitality property.

Last updated August 24, 2026

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Overview

Ashes & Diamonds Winery is a winery in Napa Valley's Oak Knoll district in California, United States. The property was founded and is owned by Kashy Khaledi, a former multimedia and advertising executive. Wine production began in 2014, and the winery later expanded its visitor offering with the opening of a tasting room in October 2017. The brand's identity is built around a revivalist interpretation of Napa Valley wine culture associated with the 1960s and 1970s. Its wines are described as drawing on techniques and stylistic ideas from that period while generally offering lower alcohol levels than many contemporary Napa wines. The estate's principal plantings are Merlot and Cabernet Franc, with smaller plantings of Syrah and Chardonnay. Some of the estate-grown Syrah and Chardonnay are sold to other producers rather than being used exclusively in Ashes & Diamonds wines. The winery's physical setting is a significant part of the brand. Its property includes a 5,500-square-foot hospitality space and a 17,250-square-foot vineyard area, with architecture by Barbara Bestor in a mid-century modern style. This design-led environment positions the winery as both a wine producer and a destination for hospitality and tasting experiences. The visual identity of the bottles was created by graphic designer Brian Roettinger, whose broader design work has included music-related projects. Early vintages were made by winemakers Dan Petroski and Steve Matthiasson. Beginning in 2015, Diana Snowden Seysses replaced Petroski, while Matthiasson was also associated with the initial winemaking period. Ethan Speizer is identified as the executive chef connected with the property. In addition to grapes from its own vineyard, Ashes & Diamonds sources fruit from growers including Bart and Daphne Araujo, whose vineyards include Red Hen Vineyard and Rancho Pequeño Vineyard, and Lisa Chu of Saffron Vineyard. Reported annual production is approximately 6,000 cases. The available reference material does not identify a parent company, public listing, external website, or international operating structure. Ashes & Diamonds is therefore best characterized as an independently identified Napa Valley winery and hospitality brand centered on estate and sourced wines, architectural experience, and a deliberately retro California aesthetic.

History

Ashes & Diamonds Winery was established in Napa Valley's Oak Knoll district by Kashy Khaledi, a former multimedia and advertising executive who remains identified as the property's owner. The winery began producing wine in 2014. Its initial vintages were associated with winemakers Dan Petroski and Steve Matthiasson, establishing the production project during its formative period. From 2015, Diana Snowden Seysses replaced Petroski as a winemaker. The winery developed a style influenced by Napa Valley winemaking practices and aesthetics associated with the 1960s and 1970s. Its wines are noted for comparatively restrained alcohol levels, distinguishing the brand from higher-alcohol approaches often associated with modern California wine. The estate is planted primarily with Merlot and Cabernet Franc, while Syrah and Chardonnay are also grown. Certain Syrah and Chardonnay grapes are sold to other wine producers, making the property both a source of fruit and a producer of its own wines. Ashes & Diamonds later expanded beyond production into destination hospitality. A tasting room opened in October 2017 within a property that includes a 5,500-square-foot hospitality building and a 17,250-square-foot vineyard area. Architect Barbara Bestor designed the hospitality space in a mid-century modern style, reinforcing the winery's connection to postwar California design and its broader retro-inspired brand presentation. Graphic designer Brian Roettinger created the labels, adding another prominent design element to the consumer-facing identity. The winery makes approximately 6,000 cases annually. Its fruit supply combines estate vineyards with grapes purchased from named growers and sites, including Red Hen Vineyard and Rancho Pequeño Vineyard associated with Bart and Daphne Araujo and Saffron Vineyard associated with Lisa Chu. Ethan Speizer is identified as the executive chef. The available reference material does not provide a formal founding year, corporate parent, public listing, current ownership structure beyond Khaledi's ownership, or a dedicated official website. It also does not document major corporate transactions, campaigns, lawsuits, recalls, or scandals.

  • 2017

    Tasting room opens

    [1]

    The winery opens its tasting room in October, expanding the property into a visitor-oriented hospitality destination.

  • 2015

    Diana Snowden Seysses joins the winemaking team

    [1]

    Diana Snowden Seysses replaces Dan Petroski as a winemaker from 2015 onward, following the project's initial vintages.

  • 2014

    Wine production begins

    [1]

    Ashes & Diamonds begins producing wine in Napa Valley's Oak Knoll district.

Products and positioning

A design-conscious Napa Valley winery combining lower-alcohol, mid-century-inspired California wines with a distinctive architectural tasting-room and hospitality experience.

  • Wine · 2014

    Ashes & Diamonds estate wines

    The winery's core range is produced from grapes grown on its Napa Valley property, principally Merlot and Cabernet Franc. The wines are associated with a style influenced by 1960s and 1970s Napa winemaking and are described as having lower-than-average alcohol levels. Specific cuvée names and vintage-by-vintage details are not identified in the available reference material.

  • Wine grapes and wines

    Syrah and Chardonnay production

    Ashes & Diamonds also grows Syrah and Chardonnay on the property. These varieties form a smaller part of the vineyard program, and some of the resulting grapes are sold to other producers rather than being reserved entirely for the winery's own labels.

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