Ashanti
Russian chain of Indian goods stores offering Ayurveda, food, and cosmetics.
Last updated September 26, 2026
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Overview
Ashanti (branded online as Ashaindia) is a Russian retail chain specializing in Indian goods, including Ayurvedic products, food, and cosmetics. According to its official website, the chain operates physical stores in Moscow, Saint Petersburg, and Novosibirsk, and offers online sales with delivery. The assortment includes more than 3,000 selected items from Eastern manufacturers, spanning brands such as Dabur, Himalaya, Patanjali, and many others. The company emphasizes a loyalty program with cumulative discounts, competitive pricing, and a 30-day return policy. Ashanti also sells its own private-label products, such as the 'Ashanti' kraft paper bag. The business is positioned as a convenient source for authentic Indian products in Russia, with stores located near metro stations or public transport stops. The chain provides free delivery within the 'green zone' of its three main cities for orders over 1,000 rubles, and delivery from 110 rubles to the region. The website features popular items like turmeric powder, Link Samakhan instant drink, Himalaya Koflet cough lozenges, Vicks throat lozenges, and Zandu Trishun immunity tablets. Ashanti is a private company, and its exact founding year and ownership structure are not publicly disclosed in the available evidence.
History
Ashanti is a retail chain of Indian goods operating in Russia. The exact founding date is not provided in the available evidence, but the company has established a presence in three major Russian cities: Moscow, Saint Petersburg, and Novosibirsk. Its online store, Ashaindia.ru, serves as both an e-commerce platform and a brand showcase. The chain offers over 3,000 products from various Eastern manufacturers, with a strong emphasis on Ayurvedic remedies, Indian food, and cosmetics. Ashanti has developed a loyalty program with cumulative discounts and provides delivery services, including free delivery within the green zone of its three main cities for orders over 1,000 rubles. The company also sells private-label products under the Ashanti name, such as kraft paper bags. While the chain's ownership and corporate history are not detailed in the evidence, its operations reflect a focus on making Indian goods accessible to Russian consumers.
Products and positioning
Convenient retail chain for authentic Indian goods in Russia, with a focus on Ayurveda, food, and cosmetics, competitive pricing, and customer loyalty.
Turmeric powder (Gold of India, 100g)
Ground turmeric powder, a popular product on the Ashanti website.
Link Samakhan instant drink (4g)
Instant drink mix, popular among customers.
Himalaya Koflet cough lozenges
Cough lozenges from Himalaya, a well-known Ayurvedic brand.
Vicks throat lozenges
Throat lozenges from Vicks, available in Ashanti stores.
Zandu Trishun immunity tablets (30 tabs)
Immunity-boosting tablets from Zandu.
Ashanti kraft paper bag (4kg)
Private-label packaging product.
Sources3 sources
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