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ASCOTRADE S.P.A.

Ascotrade S.p.A. is an Italian energy company, now part of the Hera Group's Estenergy, supplying electricity and gas to households and businesses.

Last updated September 28, 2026

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Overview

Ascotrade S.p.A. is an Italian energy company that sells electricity and natural gas to residential and business customers. It is now integrated into Estenergy S.p.A., the commercial energy arm of the Hera Group, one of Italy's largest multi-utility groups. Under the Ascotrade brand, Estenergy markets a range of luce (electricity) and gas offers, including fixed-price and indexed products, along with value-added services such as boiler and climate solutions, consumption monitoring tools, and customer assistance. The brand's commercial proposition is built around household and business energy supply. For homes, Ascotrade/Estenergy promotes offers such as PiùControllo, Special Active, Hera Hybrid Special, Hera Placet fissa, and Hera Ti Tutela, alongside tools like Fast Check Up and the Diario dei Consumi that help customers monitor and compare consumption. For businesses, it addresses partite IVA and professionals, small and medium enterprises, condominium administrators, public administrations, and large clients, with services including Hera No Problem Business insurance and an energy management portal. Ascotrade also extends into home comfort services, offering boiler and climate products such as Hera Caldaia, Hera Caldaia Ibrida a pompa di calore, Hera Caldaia Sicura, Hera Clima, and Hera Scaldacqua. These services complement the core energy supply business and reflect the broader Hera Group strategy of bundling energy with efficiency and maintenance services. As part of Estenergy within the Hera Group, Ascotrade operates in the Italian liberalized energy market, competing with other national and local suppliers. Its identity is closely tied to the Hera Group's multi-utility ecosystem, which spans energy, water, waste, and other environmental services. The Ascotrade brand continues to serve customers through the Estenergy platform, with customer support covering connection, payment, contracts, meters, self-reading, and billing.

History

Ascotrade S.p.A. is an Italian company that became part of the Hera Group's energy retail operations. The Hera Group is a large Italian multi-utility based in Bologna, active in energy, water, waste, and environmental services. Over time, the group consolidated its commercial energy activities, and Ascotrade was integrated into Estenergy S.p.A., the Hera Group entity that manages electricity and gas sales to end customers. Following this integration, the Ascotrade brand has been presented through the Estenergy platform. The Estenergy website includes a dedicated section for "Nuovi servizi Ascotrade" (New Ascotrade services), indicating that Ascotrade customers are served with the broader Estenergy and Hera product portfolio. This portfolio includes household offers such as PiùControllo Special Active, Hera Hybrid Special, Hera Placet fissa, and Hera Ti Tutela, as well as business offers for partite IVA, SMEs, condominium administrators, public administrations, and large clients. Beyond energy supply, Ascotrade's offering through Estenergy has expanded into home comfort and efficiency services. These include boiler products like Hera Caldaia, Hera Caldaia Ibrida a pompa di calore, and Hera Caldaia Sicura, climate solutions under Hera Clima, and water heaters under Hera Scaldacqua. Digital tools such as Fast Check Up, the Diario dei Consumi, and the Portale Gestione energia help customers monitor and manage consumption. The brand operates in the Italian liberalized energy market, where suppliers compete for household and business customers. As a subsidiary within the Hera Group, Ascotrade benefits from the group's infrastructure, customer service, and multi-utility positioning. Customer assistance covers practical matters such as connection, payment, contracts, meters, self-reading, and billing. Specific founding dates, founders, and historical milestones for Ascotrade S.p.A. are not provided in the available evidence, and the company's early history is not detailed here. The available sources confirm its identity as an Italian company and its current association with Estenergy and the Hera Group.

Products and positioning

Italian household and business energy supplier within the Hera Group's Estenergy, combining electricity and gas supply with efficiency, monitoring, and home comfort services.

  • PiùControllo Special Active

    Household electricity and gas offer highlighted on the Estenergy/Ascotrade site.

  • Hera Hybrid Special

    Household energy offer featured among the best luce and gas offers.

  • Hera Placet fissa

    Fixed-price energy offer promoted with the claim of halving the energy price for 4 hours a day.

  • Hera Ti Tutela

    Offer with price structure and contractual conditions defined by the Authority.

  • Hera Caldaia

    Sustainable boiler choice for home heating.

  • Hera Caldaia Ibrida a pompa di calore

    Hybrid heat-pump boiler for efficient home heating.

  • Hera Caldaia Sicura

    Scheduled maintenance service to keep boilers efficient.

  • Hera Clima

    Heating or cooling solution for the home depending on the season.

  • Hera Scaldacqua

    Water heater product for the home.

  • Hera No Problem Business

    Insurance policy against breakdowns of electrical and gas systems for businesses.

  • Fast Check Up

    Tool to check consumption and improve efficiency.

  • Diario dei Consumi

    Tool to compare habits with similar families and reduce consumption.

  • Portale Gestione energia

    Portal to know, monitor, and analyze a company's energy consumption.

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