ASAP System Co., Ltd.
Japanese engineering firm in Ōme, Tokyo, developing microcontroller-based devices, wireless peripherals, and the Mazirun sprint timing system.
Last updated September 26, 2026
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Overview
ASAP System Co., Ltd. (株式会社アサップシステム) is a small Japanese engineering and product-development company based in Ōme, Tokyo. Founded in October 1998 in Akishima, Tokyo, as a limited company (yūgen gaisha), it was reorganized into a joint-stock company (kabushiki kaisha) in November 2004 and moved its office to Ōme in July 2012. The company's core business is contract development of microcontroller-based applied devices, prototyping for universities and research institutes, mechanical and mechanism design, and the manufacture and sale of wireless peripheral equipment. It also inherited the business of animation filming equipment formerly made by Seiki Co., Ltd. ASAP System serves a mix of academic, research, broadcasting, and industrial customers. Its stated past clients over the last five years include the Tokuma Memorial Animation Foundation, Studio Ghibli, NHK (Japan Broadcasting Corporation), the National Agency for Automobile and Land Transport Technology, several universities and technical colleges, and various small technology firms. The company is a member of the TAMA Industrial Activation Association, the Mini-TAMA Santama Association, the Ōme Chamber of Commerce and Industry, and is a founder of the welfare-equipment development group "Satoyama no Kai." On the product side, ASAP System is best known for the Mazirun (マジラン), a short-distance sprint timing device released in March 2018. Mazirun measures to 1/100th of a second, automatically detects false starts, supports lap timing, and is designed for easy single-person setup. The company also offers a 2.4 GHz wireless data-logging system with four analog channels and one digital channel, and sells amateur radio peripherals such as Morse code decoders, Morse practice devices, FT-817 accessories, and CW memory keyers through an online shop. ASAP System has received various public grants and awards, including recognition from the Tokyo Metropolitan Government's World Competition (特別賞) in 2018 and the Tokyo Anime Award Festival 2020 Animation Merit Award. It regularly exhibits at trade shows and runs electronics workshops, such as those at the Ōme Open Factory events.
History
ASAP System Co., Ltd. was established in October 1998 in Shōwa-chō, Akishima, Tokyo, as a limited company (yūgen gaisha) named Yūgen Gaisha Asap System. In September 2001, its capital was increased from 3 million yen to 8 million yen. In May 2003, the company began joint research and development with Kanagawa Institute of Technology on a voice-controlled wheelchair, focusing on the design and miniaturization of voice analysis software. In November 2004, to expand its business, it reorganized from a limited company into a joint-stock company (kabushiki kaisha). In April 2005, ASAP System concluded a joint research contract with the Information Technology Research Institute of the National Institute of Advanced Industrial Science and Technology (AIST) on the practical application of visual and tactile CoBIT. That same month, it signed a joint research agreement with the Isomura Laboratory of the Department of Welfare Systems Engineering at Kanagawa Institute of Technology for a motion-sensing safety cane. Also in April 2005, the company was selected for the 2005 New Collaboration Subsidy (Collaboration Body Formation Support Project), after which it launched the welfare equipment development group "Satoyama no Kai." In August 2006, its business innovation plan was approved under the Small and Medium Enterprise New Business Activity Promotion Act. Leadership changed in January 2010, when Representative Director Takashi Asakawa stepped down and was succeeded by Kaoru Asakawa. In July 2012, the office was relocated to Ōme, Tokyo. In October 2012, Representative Director Kaoru Asakawa retired and was succeeded by Nobuyuki Saitō, who remains the representative. In March 2018, the company released the Mazirun, a short-distance sprint timing device. The product measures to 1/100th of a second, automatically detects false starts, supports lap timing, and is designed for easy setup by a single person. It has its own dedicated website at mazirun.com. ASAP System also developed a 2.4 GHz wireless data-logging system with four analog channels and one digital channel, a maximum recording interval of 1 kHz, and ready-to-use sensors, aimed at prototyping, development, and research data analysis. The company sells amateur radio peripherals including Morse code decoders, Morse practice devices, FT-817 accessories, and CW memory keyers through an online shop. ASAP System has received numerous grants and awards. These include the Society of Instrument and Control Engineers (SICE) SI2012 Excellent Presentation Award (December 2012), the Kanto Bureau of Economy, Trade and Industry's Global Technology Collaboration Support Project (December 2012), the Director-General's Award at the 5th Monozukuri Japan Grand Award from the Chūgoku Bureau of Economy, Trade and Industry (August 2013), the Ōme Monozukuri Support Project (August 2014), the Japan Chamber of Commerce and Industry's Small Business Sustainability Subsidy (July 2015), the Tokyo Metropolitan Small and Medium Enterprise Promotion Corporation's Product Improvement and Standards Compliance Support Project (December 2016), the New Exhibition Participation Support Subsidy (July 2017), the SICE SI2019 Excellent Presentation Award (March 2018), the Ōme Monozukuri Support Project (July 2018), the Tokyo Metropolitan Government's World Competition Special Award (November 2018), the Emergency Sales Channel Development Subsidy (July 2020), the Tokyo Anime Award Festival 2020 Animation Merit Award (March 2020), and the Ōme Monozukuri Support Project (October 2021). The company also engages in community activities, regularly holding electronics workshops at the Ōme Open Factory events and exhibiting at trade shows such as the Tama Industrial Exchange Exhibition, the New Technology Creation Exchange, and the Hamura de Wireless Fair. In 2020, it began producing and selling virus droplet prevention panels in response to the COVID-19 pandemic.
Established as Yūgen Gaisha Asap System in Shōwa-chō, Akishima, Tokyo
Capital increased from 3 million yen to 8 million yen
Began joint research with Kanagawa Institute of Technology on voice-controlled wheelchair
Reorganized from limited company to joint-stock company (kabushiki kaisha)
Joint research contracts with AIST and Kanagawa Institute of Technology; selected for New Collaboration Subsidy; launched Satoyama no Kai
Business innovation plan approved under SME New Business Activity Promotion Act
Representative Director Takashi Asakawa succeeded by Kaoru Asakawa
Office relocated to Ōme, Tokyo
Representative Director Kaoru Asakawa succeeded by Nobuyuki Saitō
Released Mazirun sprint timing device
Products and positioning
Niche engineering firm specializing in custom microcontroller applications, research prototyping, and wireless peripherals, with a consumer-facing sports timing product.
Mazirun (マジラン)
Short-distance sprint timing device measuring to 1/100th of a second, with automatic false-start detection, lap timing, and easy single-person setup.
Wireless data-logging system
2.4 GHz wireless data logger with 4 analog channels and 1 digital channel, max 1 kHz recording interval, ready-to-use sensors.
Amateur radio peripherals
Morse code decoders, Morse practice devices, FT-817 accessories, CW memory keyers, sold via online shop.
Animation filming equipment
Inherited from Seiki Co., Ltd. business transfer.
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