Asahi Production
Japanese animation production company and studio established in 1973.
Last updated August 22, 2026
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Overview
Asahi Production is a Japanese animation production company headquartered in Nerima, Tokyo. Established on 1 June 1973, the company began not primarily as a television-anime studio but as a specialized shooting studio and producer of public-relations films. Its early business included promotional and informational videos commissioned by major companies and industry organizations. Sunrise, now part of Bandai Namco Filmworks, and Tokyo Movie Shinsha, now associated with TMS Entertainment, were among its first affiliates. Early commissions included promotional work for organizations such as the Japan Insurance Association and Asahi Chemical. Over time, Asahi Production expanded from commercial and PR-oriented production into animation planning, production, and studio services. Its credited animation work covers television series, feature films, original video and online animation projects, and collaborations with other production companies. A notable part of its television portfolio consists of Sanrio-related projects, including several Hello Kitty and Sugarbunnies series produced during the 2000s. This work placed the studio within the broader character-goods and children's entertainment ecosystem while demonstrating its ability to handle recurring, brand-led animated programming. The company's later television credits span a wide range of genres and audiences. They include science-fiction and mecha-related material such as Super Robot Wars Original Generation: The Inspector; short-form and comedy-oriented works such as Himegoto, Merman in My Tub, Pan de Peace!, and You Don't Know Gunma Yet; and fantasy, adventure, game-related, and light-novel adaptations such as Peach Boy Riverside, Girls' Frontline, Giant Beasts of Ars, A Galaxy Next Door, and Gushing over Magical Girls. Asahi Production has also participated in co-productions, including Blue Drop with BeSTACK and Onsen Yōsei Hakone-chan with Production Reed. Its film activity includes Alice in the Country of Hearts: Wonderful Wonder World, Santa Company: Christmas no Himitsu, and the Wave!! project. The latter also appeared in television and film formats, illustrating the studio's involvement in multimedia anime properties rather than a single narrowly defined genre. Original video and online projects have included Angel Blade Punish!, Tokimeki Memorial 4 Original Animation: Hajimari no Finder, Prism Magical: Prism Generations!, Chōyū Sekai: Being the Reality, and a Japan Expo in Thailand anime project. The available reference record lists Asahi Production credits extending into 2025 and 2026, including Bogus Skill “Fruitmaster,” Teogonia, Pass the Monster Meat, Milady!, Smoking Behind the Supermarket with You, and Dara-san of Reiwa. These entries indicate continuing participation in contemporary Japanese animation production. The available material does not identify a founder, parent company, owner, chief executive, financial figures, or an official corporate website URL. Asahi Production is best understood as a long-running Japanese animation and visual-production studio whose business evolved from corporate promotional filmmaking into a varied portfolio of commissioned and co-produced anime.
History
Asahi Production was established on 1 June 1973 in Japan. Its original business centered on specialized shooting and the production of public-relations films rather than on television anime alone. The company produced promotional videos for commercial clients and industry groups, including the Japan Insurance Association and Asahi Chemical. Sunrise and Tokyo Movie Shinsha were identified as its first affiliates, linking the young company to established Japanese animation and film-production networks from the beginning. The studio later developed an animation-production business. Its early listed animation credits include Angel Blade Punish! in the mid-2000s and a series of projects connected with Sanrio. Hello Kitty: Ringo no Mori no Fantasy appeared in 2006, followed by Sugarbunnies and further Hello Kitty and Sugarbunnies installments between 2007 and 2009. These productions gave Asahi Production experience in character-focused, family-oriented programming and in serialized work connected to an established entertainment brand. During the 2010s, the company’s credits broadened considerably. It participated in Super Robot Wars Original Generation: The Inspector, a mecha and game-related television project, and then in a range of short-form, comedy, fantasy, and regional or character-based productions. Examples include Picchipichi Shizuku-chan, Heroes: Legend of the Battle Disks, Himegoto, Merman in My Tub, Funassyi no FunaFunaFuna Biyori, Million Doll, and Onsen Yōsei Hakone-chan. The company also worked with other studios, including BeSTACK on Blue Drop and Production Reed on Onsen Yōsei Hakone-chan. Asahi Production continued working across formats. Its film credits included Haru no Ashioto The Movie: Ourin Dakkan and Alice in the Country of Hearts: Wonderful Wonder World. It also contributed to animation projects associated with games, manga, and other existing properties. In 2016 it was credited on Pan de Peace!, and in 2018 on You Don't Know Gunma Yet. Later credits included Namu Amida Butsu! -Rendai Utena- in 2019 and Santa Company: Christmas no Himitsu in the same year. The Wave!! property became one of the studio’s notable multimedia credits, appearing in a 2020 film release and a 2021 television series. The same period brought credits on Heaven’s Design Team and Peach Boy Riverside. In 2022 the studio was credited on Girls' Frontline, while its 2023 list included Giant Beasts of Ars, A Galaxy Next Door, and B-Project Passion*Love Call. Gushing over Magical Girls followed in 2024. The available reference material also lists 2025 and 2026 projects, including Bogus Skill “Fruitmaster,” Teogonia, Pass the Monster Meat, Milady!, Smoking Behind the Supermarket with You, and Dara-san of Reiwa. Taken together, the record shows a company that evolved from a commercial and PR-film specialist into a flexible Japanese animation producer. Its work includes licensed character properties, game and manga adaptations, original or independently branded projects, short-form animation, television series, feature films, OVAs, ONAs, and co-productions. Publicly available material supplied for this dossier does not establish its current corporate ownership, executive leadership, financial scale, or official website URL.
- 2024
Gushing over Magical Girls
[1]Asahi Production was credited on the television anime Gushing over Magical Girls.
- 2023
Three listed 2023 projects
[1]The studio's listed credits included Giant Beasts of Ars, A Galaxy Next Door, and B-Project Passion*Love Call.
- 2022
Girls' Frontline
[1]Asahi Production was credited on the television anime adaptation of Girls' Frontline.
- 2021
Multiple television anime credits
[1]The studio was credited on Heaven’s Design Team, Wave!!: Let's Go Surfing!!, and Peach Boy Riverside.
- 2020
Wave!! film project
[1]The Wave!!: Let's Go Surfing!! project received a listed film release associated with Asahi Production.
- 2019
Namu Amida Butsu! and Santa Company credits
[1]The company was credited on the television series Namu Amida Butsu! -Rendai Utena- and the animated film Santa Company: Christmas no Himitsu.
- 2010
Super Robot Wars television production
[1]Asahi Production was credited on Super Robot Wars Original Generation: The Inspector, extending its work into game-linked mecha animation.
- 2007
Sanrio television work expands
[1]The studio was credited on Sugarbunnies, Hello Kitty: Ringo no Mori no Mystery, and Blue Drop, including a collaboration with BeSTACK.
- 2006
First listed Hello Kitty: Ringo no Mori project
[1]Asahi Production was credited on Hello Kitty: Ringo no Mori no Fantasy, beginning a sequence of listed Sanrio-related animation projects.
- 1973
Company established
[1]Asahi Production was established on 1 June 1973 in Japan, initially operating as a specialized shooting studio and producer of corporate public-relations films.
Products and positioning
A long-established Japanese animation studio with roots in specialized shooting and corporate promotional filmmaking, later developing a broad portfolio of television anime, films, OVAs, ONAs, and collaborative productions.
Animation production · 2006
Television anime series
Television production is the company's most extensive publicly listed activity. Its credits cover Sanrio character series, game-related adaptations, manga and light-novel properties, fantasy adventures, comedy, sports-oriented projects, and other genres. Listed examples include Hello Kitty: Ringo no Mori no Fantasy, Sugarbunnies, Super Robot Wars Original Generation: The Inspector, Heaven's Design Team, Girls' Frontline, A Galaxy Next Door, and Gushing over Magical Girls.
Animation production · 2006
Animated feature films
Asahi Production has been credited on animated films including Haru no Ashioto The Movie: Ourin Dakkan, Alice in the Country of Hearts: Wonderful Wonder World, Santa Company: Christmas no Himitsu, and Wave!!: Let's Go Surfing!!. These projects show the studio's participation in both franchise-based and original or independently branded theatrical animation.
Animation production · 2004
OVA and ONA projects
The studio's non-television animation credits include original video, online, promotional, and event-linked projects. Listed examples include Angel Blade Punish!, Tokimeki Memorial 4 Original Animation: Hajimari no Finder, Prism Magical: Prism Generations!, Sorette Dakara ne!, Chōyū Sekai: Being the Reality, and Japan Expo in Thailand Anime Project 2017.
Public-relations media production · 1973
Corporate promotional films
Before becoming known primarily for anime credits, Asahi Production specialized in shooting and producing promotional and public-relations films. Its early clients included large companies and industry organizations, with the Japan Insurance Association and Asahi Chemical cited among the organizations for which it produced promotional material.
Recent events
- 2024
Gushing over Magical Girls credited to Asahi Production[1]
Product launch
Asahi Production was credited on the television anime Gushing over Magical Girls.
- 2023
Asahi Production participates in multiple 2023 anime titles[1]
Product launch
The studio's listed 2023 credits included Giant Beasts of Ars, A Galaxy Next Door, and B-Project Passion*Love Call.
- 2022
Asahi Production credited on Girls' Frontline[1]
Product launch
The studio was credited on the television anime Girls' Frontline, based on the game property.
- 2021
Asahi Production credits continue across varied 2021 anime projects[1]
Product launch
The studio was credited on Heaven's Design Team, Wave!!: Let's Go Surfing!!, and Peach Boy Riverside, reflecting activity across educational comedy, sports-oriented, and fantasy-adventure material.
- 2020
Wave!! project receives film and television animation releases[1]
Product launch · Product generation
Asahi Production was associated with the Wave!!: Let's Go Surfing!! property in film and television animation formats.
- 2010
Asahi Production credited on Super Robot Wars Original Generation: The Inspector[1]
Product launch
The studio participated in the production of the television anime Super Robot Wars Original Generation: The Inspector, broadening its credits into game-linked science-fiction and mecha animation.
- 2006
Asahi Production expands its Sanrio animation portfolio[1]
Product launch · Product generation
The studio began a sequence of Sanrio-related television projects with Hello Kitty: Ringo no Mori no Fantasy, followed by additional Hello Kitty and Sugarbunnies productions.
- 1973
Asahi Production established as a specialized shooting and PR-film company[1]
Other
Asahi Production was established in Tokyo and initially focused on specialized shooting and promotional films for companies and industry organizations.
Sources2 sources
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