Artsounds

Artsounds is a Netherlands-based technology company specialising in Artificial Intelligence (A.I.) and Augmented Reality (A.R.) for the sports, gaming and entertainment sectors. It was founded by Johnathan Kelly and began life in 2015 as a Dutch music label and publisher. In its original incarnation the label built a catalogue featuring artists such as Equalz, Jacin Trill, Dopebwoy, Architrackz, JoeyAK and Dylisa, and it accumulated a substantial run of gold and platinum records in the Dutch market. As the music landscape shifted and distribution deals became increasingly decisive, Kelly chose to redirect his expertise and passion toward building a technology platform designed to bring fans closer to artists in distinctive ways. In 2023 Artsounds was transformed from a music label into a technology company innovating across the sports, gaming and entertainment industries. The concept matured into an award-winning fan-experience technology. Artsounds attracted the attention of Manchester City, part of the City Football Group, which recognised the potential of the company's technology and chose to collaborate in order to harness the power of A.I. and A.R. for immersive fan engagement. The company's work in this field was recognised with the Reimagine Football Award in 2023. Today Artsounds positions itself at the intersection of emerging technology and fan culture, applying AI and AR to deepen engagement for clubs, brands and entertainment properties. Its heritage as a music label — with a roster that shaped a wave of Dutch hip-hop and urban music — remains part of its identity, while its current focus is on technology-driven immersive experiences.

Artsounds was founded by Johnathan Kelly and started out in 2015 as a Dutch music label and publisher. Over the following years it built a catalogue of artists and writers that included Equalz, Dopebwoy, F1rstman, Architrackz, Jacin Trill, JoeyAK, Nafthaly Ramona, Dylisa, Kevcody and DV. The label's output was commercially successful in the Dutch market, earning a long list of gold and platinum records. Among the gold records were Equalz ft. Hef's "Ingang" (2016), Equalz's "Don't worry" (2016), Jacin Trill's "kspreyopjebytch" (2017) and "Rozeswoesh" (2017), Equalz's "Flex Op Me Ex" (2017), Architrackz ft. Mula B & LouiVos's "Gespend" (2017), Equalz ft. Frenna's "Love Song" (2017), Equalz's "1 op 1" (2017) and "Reloaded" (2017), Jacin Trill's "Happyland" (2017), Jacin Trill & Bokoesam's "Nikes" (2018), JoeyAK ft. Drechter & 3robi's "Enge Loesoe" (2018), JoeyAK ft. DjagaDjaga's "Doekoe" (2019), JoeyAK ft. Lijpe's "In die life" (2020) and JoeyAK's "Bodemboy" (2020). Platinum records included Dyna ft. F1rstman, Lil Kleine & Bollebof's "Round & round" (4x, 2015), Two Crooks & F1rstman's "Op En Neer" (2016), Equalz's "Casablanca" (2016), Tur-G ft. Andy VDM's "Beyonce" (2016), Equalz ft. Cho & Adje's "Op De Weg" (2x, 2017), Equalz's "Stop Met Typen" (2017) and Architrackz ft. Cho, Equalz & Mula B's "Chemistry" (2018). As the music industry evolved and distribution deals became increasingly important, Kelly decided to apply his expertise and passion to a new venture: a technology platform designed to bring fans closer to artists in unique ways. In 2023 Artsounds was transformed from a music label into a technology company focused on innovation in the sports, gaming and entertainment industries. The idea developed into an award-winning fan-experience technology. Artsounds drew the attention of Manchester City, part of the City Football Group, which recognised the potential of the company's technology and opted to collaborate in order to deploy AI and AR for immersive fan engagement. In 2023 the company's work was recognised with the Reimagine Football Award.

• 2023

  Artsounds is transformed from a music label into a technology company focused on AI and AR in sports, gaming and entertainment.

• 2023

  Artsounds wins the Reimagine Football Award.

• 2020

  Gold records for JoeyAK ft. Lijpe's "In die life" and JoeyAK's "Bodemboy".

• 2019

  Gold record for JoeyAK ft. DjagaDjaga's "Doekoe".

• 2018

  Gold for Jacin Trill & Bokoesam's "Nikes" and JoeyAK ft. Drechter & 3robi's "Enge Loesoe"; platinum for Architrackz ft. Cho, Equalz & Mula B's "Chemistry".

• 2017

  Multiple gold and platinum records including Jacin Trill's "kspreyopjebytch" and "Rozeswoesh", Equalz's "Flex Op Me Ex", "Love Song", "1 op 1" and "Reloaded", and Architrackz ft. Mula B & LouiVos's "Gespend".

• 2016

  Gold records for Equalz ft. Hef's "Ingang" and Equalz's "Don't worry"; platinum for Two Crooks & F1rstman's "Op En Neer", Equalz's "Casablanca" and Tur-G ft. Andy VDM's "Beyonce".

• 2015

  Artsounds is founded by Johnathan Kelly as a Dutch music label and publisher.

• 2015

  Dyna ft. F1rstman, Lil Kleine & Bollebof's "Round & round" reaches 4x platinum.

A technology company innovating in fan experiences across sports, gaming and entertainment, leveraging AI and AR to bring fans closer to artists and teams.

• AI and AR fan-experience technology

  Award-winning technology for immersive fan engagement, applied in sports, gaming and entertainment.

• Music label and publishing catalogue (historical)

  Catalogue featuring artists such as Equalz, Jacin Trill, Dopebwoy, Architrackz, JoeyAK and Dylisa, with numerous gold and platinum records.

1. 1Artsounds — Wikidatawikidata.org
2. 2Artsounds — Wikipedia (Dutch)nl.wikipedia.org
3. 3Artsounds official websiteartsounds.nl