ART Holdings
ART Holdings is a Zimbabwean paper, stationery, tissue-converting, and battery-manufacturing group operating across Southern Africa.
Last updated August 31, 2026
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Overview
ART Holdings, short for Amalgamated Regional Trading, is a Zimbabwean industrial company and corporate group headquartered in Harare. Its principal business is paper manufacturing, complemented by stationery production, tissue converting, paper and board products, and lead-acid battery manufacturing. The group operates primarily in Zimbabwe and has commercial activity extending into Malawi and other Southern African markets. ART’s manufacturing footprint includes papermaking operations in Mutare and Kadoma. Its portfolio is organized around a set of consumer and industrial brands. Softex is associated with tissue products, Eversharp with ball pens and school supplies, and Fleximail with paper, board, and kraft paper products. Through Chloride Zimbabwe, ART also participates in the manufacture of lead-acid batteries serving automotive and traction applications in Southern Africa. The group’s structure includes subsidiaries and joint ventures. National Waste Collections and Softex are described as 50% collaborations between ART and Hunyani Holdings, while ART Investments Mauritius provides an offshore group presence. The company’s activities therefore span manufacturing, converting, distribution, and investment rather than being limited to a single consumer brand. ART Holdings is publicly traded on the Zimbabwe Stock Exchange and is included in the Zimbabwe Industrial Index, the exchange’s principal industrial-sector index. Its public-company status places the group among Zimbabwe’s established industrial businesses, while its brands give it visibility in everyday categories such as tissue, writing instruments, school supplies, paper, packaging-related materials, and automotive batteries. Publicly available reference material provides limited detail on the company’s founding chronology, recent management, financial performance, marketing campaigns, and current corporate strategy.
History
ART Holdings is a Zimbabwean company whose name derives from Amalgamated Regional Trading. The group is based in Harare and developed as a diversified industrial enterprise focused principally on paper manufacturing and related converting activities. Its manufacturing operations are located in Zimbabwe, including papermaking facilities in Mutare and Kadoma. The company’s business scope extends beyond basic paper production. ART’s portfolio includes stationery and writing products, tissue converting, paper and board, kraft paper, and batteries. This diversification allows the group to serve both consumer and industrial customers. Softex represents the tissue side of the business, Eversharp covers ball pens and school supplies, and Fleximail is associated with paper, board, and kraft paper. The group also owns Chloride Zimbabwe, which manufactures lead-acid batteries for automotive and traction uses in Southern Africa. ART’s corporate structure includes subsidiaries, investments, and collaborative ventures. National Waste Collections and Softex are identified as 50% collaborations between ART and Hunyani Holdings. ART Investments Mauritius is another group entity, incorporated in Mauritius. These relationships indicate that ART has combined wholly or partly controlled operating businesses with joint-venture arrangements and regional investment activities. The group’s geographic reach is centered on Zimbabwe but extends to Malawi and the wider Southern African region. Its products are used in ordinary household, educational, commercial, industrial, automotive, and transport-related contexts. The combination of manufacturing assets and recognized product brands gives ART a role in several basic-goods supply chains rather than a narrow position in one category. ART Holdings is listed on the Zimbabwe Stock Exchange and forms part of the Zimbabwe Industrial Index. This listing provides the company with a public-market identity in Zimbabwe, although the available reference material does not establish its original listing date, founding year, historical ownership changes, or detailed financial trajectory. The cited material also does not provide a sufficiently current account of its management team, later acquisitions, plant expansions, brand campaigns, or present operating performance. Accordingly, the documented history is strongest for ART’s business scope, brand portfolio, subsidiaries, geographic presence, and stock-exchange status.
Formation of the ART Group
[1]The company operates under the name Amalgamated Regional Trading, commonly abbreviated as ART, and develops as a Zimbabwean industrial group.
Development of Zimbabwean manufacturing operations
[1]ART establishes or operates papermaking activities in Mutare and Kadoma, forming the industrial base of its paper business.
Expansion into branded product categories
[1]The group’s portfolio comes to include Softex tissue, Eversharp writing and school products, and Fleximail paper, board, and kraft paper.
Public listing on the Zimbabwe Stock Exchange
[1]ART Holdings becomes a company listed on the Zimbabwe Stock Exchange and is included in the Zimbabwe Industrial Index.
Products and positioning
A Southern African industrial group serving essential paper, stationery, tissue, packaging-material, and battery categories through a portfolio of manufacturing businesses and brands.
Tissue products
Softex
Softex is ART’s tissue-related brand and business. The group is associated with tissue converting, positioning Softex within everyday paper-hygiene products rather than primary pulp or paper manufacturing alone. Softex is also identified as part of a 50% collaboration between ART and Hunyani Holdings.
Writing instruments and school supplies
Eversharp
Eversharp is ART’s stationery-oriented brand, associated particularly with ball pens and school supplies. It serves consumer and education-related demand and extends ART’s reach beyond industrial paper into finished writing products used by households, students, and institutions.
Paper, board, and kraft paper
Fleximail
Fleximail is associated with paper, board, and kraft paper products. These materials serve commercial, industrial, stationery, and packaging-related applications and reflect ART’s core position as a regional paper manufacturer and converter.
Lead-acid batteries
Chloride Zimbabwe
Chloride Zimbabwe is an ART subsidiary producing lead-acid batteries for automotive and traction uses in Southern Africa. Its products connect the group to vehicle, transport, industrial, and motive-power applications rather than to the paper and stationery categories represented by ART’s other businesses.
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