Arovell Verlag

Arovell Verlag is an Austrian independent publishing house established in 1991 by Paul Jaeg, an Austrian writer, artist, and musician. The publisher is based in Gosau in Upper Austria and maintains subsidiaries or offices in Vienna and Salzburg. Its publishing program is centered on contemporary literature written in German, with particular emphasis on short prose, stories, and poetry. The house also publishes works by established authors who have issued several books with it, while providing a platform for writers publishing their first book or early works. The company operates on a comparatively focused literary model rather than as a mass-market general publisher. Its annual output is reported at approximately ten to twenty new books, allowing the program to combine continuity with a selective list. Authors associated with the house include Peter Paul Wiplinger, Hans Dieter Aigner, Peter Assmann, Reinhold Aumaier, Klaus Ebner, Karin Gayer, Constantin Göttfert, Christoph Janacs, Günther Kaip, Wolfgang Kauer, Hermann Knapp, Dorothea Macheiner, Dirk Ofner, Wolfgang Pollanz, Fritz Popp, Herbert Reiter, Christine Roiter, Leopold Spoliti, Nikolai Vogel, Wolfgang Wenger, Christine Werner, and Paul Jaeg. A distinctive visual feature of Arovell's books is that their covers use a painting, or a section of a painting, by Paul Jaeg. This gives the catalog a recognizable house style and links the publisher's literary activity with the founder's work as a visual artist. The design approach functions as a consistent brand signature across otherwise diverse authors and titles. Beyond book publishing, Arovell produces a magazine devoted to literature, music, and art. The magazine provides information about new publications and public events and includes short extracts or texts connected with books issued by the press. This publication extends Arovell's role from a book imprint into a small cultural platform supporting literary and artistic exchange. The publisher also organizes literary, musical, and artistic events. Its activities are concentrated especially in Upper Austria and Salzburg, with a smaller presence in Vienna. These events support readings, performances, and other forms of public engagement around contemporary culture. Paul Jaeg remains the directing proprietor, while Thomas Gamsjäger is identified as chief executive officer. Arovell's profile is therefore that of an active, regionally rooted Austrian literary press with a German-language orientation, a strong connection between publishing and visual art, and a program that combines recognized writers with debut and emerging voices.

Arovell Verlag was founded in 1991 in Austria by Paul Jaeg, who is described as a writer, artist, and musician as well as the publisher's proprietor. From its beginning, the house developed as a specialist literary press rather than a broad commercial publishing group. Its program has concentrated on contemporary literature in German, with a particular interest in short prose, stories, and poetry. The publishing house's identity has been closely tied to Jaeg's artistic work. Covers of Arovell books use one of his paintings or a detail taken from a painting. This repeated visual treatment provides a common design language across the catalog and reflects the connection between the press and its founder's activities in literature and visual art. Arovell's list includes both established writers and authors using the publisher to release their first books. Peter Paul Wiplinger is among the authors associated with multiple books from the house. The wider author community includes writers such as Hans Dieter Aigner, Peter Assmann, Reinhold Aumaier, Klaus Ebner, Karin Gayer, Constantin Göttfert, Christoph Janacs, Günther Kaip, Wolfgang Kauer, Hermann Knapp, Dorothea Macheiner, Dirk Ofner, Wolfgang Pollanz, Fritz Popp, Herbert Reiter, Christine Roiter, Leopold Spoliti, Nikolai Vogel, Wolfgang Wenger, Christine Werner, and Jaeg himself. The company is reported to publish roughly ten to twenty new books per year. Its headquarters is in Gosau in Upper Austria, with subsidiaries or locations in Vienna and Salzburg. The regional structure corresponds to the publisher's cultural activity, which is strongest in Upper Austria and Salzburg and extends to Vienna to a lesser degree. In addition to books, Arovell publishes a magazine covering literature, music, and art. The magazine promotes new titles and public events and presents short texts related to works issued by the press. Arovell also organizes literary, musical, and artistic events, giving the company a role in presenting culture directly as well as producing books. Paul Jaeg continues to serve as the directing proprietor, while Thomas Gamsjäger is identified as chief executive officer. The available reference material presents Arovell as an active independent Austrian publisher with a stable literary specialization, a recognizable art-led design identity, and a continuing regional cultural presence.

• 1991

  Arovell Verlag is founded

  [1]Arovell Verlagen.wikipedia.org

  Paul Jaeg establishes Arovell Verlag in Austria as a publishing house focused on contemporary literature.

• Expansion to Vienna and Salzburg

  [1]Arovell Verlagen.wikipedia.org

  The publisher develops locations or subsidiaries in Vienna and Salzburg while retaining its headquarters in Gosau, Upper Austria.

• Magazine and cultural events become part of the program

  [1]Arovell Verlagen.wikipedia.org

  Arovell extends its publishing activity through a magazine about literature, music, and art and through literary, musical, and artistic events, especially in Upper Austria and Salzburg.

An independent, artist-led Austrian literary publisher focused on contemporary German-language writing, especially short forms and poetry, while combining book publishing with magazine production and regional cultural events.

• Books · 1991

  Contemporary German-language literature

  Arovell's main product is a catalog of contemporary literature in German. The list combines books by established writers with first or early books by emerging authors, reflecting the publisher's role as both a specialist literary press and a platform for new voices. The program is particularly associated with concise literary forms rather than mass-market genres.

• Literature · 1991

  Short prose and stories

  Short prose and stories are central areas of Arovell's publishing program. These works fit the house's emphasis on contemporary literary expression and allow the catalog to feature both experienced authors and debut writers. Individual titles are presented within the publisher's recognizable visual identity, including covers based on Paul Jaeg's paintings.

• Literature · 1991

  Poetry

  Poetry is another core segment of the Arovell list. The publisher's poetry output forms part of its broader commitment to contemporary German-language writing and supports authors whose work may be better suited to a focused literary press than to a large general publisher.

• Magazine

  Arovell literature, music, and art magazine

  Arovell publishes a magazine covering literature, music, and art. It communicates information about new books and public events and includes short texts connected with books published by the house. The magazine serves as a promotional and cultural extension of the publisher's book program.

• Cultural programming

  Cultural events

  The publisher organizes literary, musical, and artistic events, particularly in Upper Austria and Salzburg and to a lesser extent in Vienna. These events provide public settings for the publisher's authors and broader cultural programming beyond the printed catalog.

1. 1Arovell Verlagen.wikipedia.org
2. 2Arovell Verlag official websitearovell.at