ARB Cənub
ARB Cənub is a privately owned Azerbaijani regional terrestrial television channel serving southern Azerbaijan.
Last updated August 31, 2026
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Overview
ARB Cənub is a regional terrestrial television channel in Azerbaijan serving the country's southern areas. The channel began operations on 31 December 2007 under the name Canub Television, also known as CTV or Cənub TV. It was established after the closure of Lankaran TV and the subsequent reassignment of the local broadcasting frequency through a competition organized by Azerbaijan's National Television and Radio Council. CTV was the only applicant in that competition, and its six-year broadcasting licence was granted in September 2007. At launch, the station broadcast daily from 9:00 in the morning until midnight. Its initial reception area covered the Lankaran-Astara Economic Region and Bilasuvar District. The channel later expanded its terrestrial reach to 22 regions in southern Azerbaijan, giving it a primarily regional rather than nationwide identity. Its programming combined local news, public-affairs formats, entertainment, music, cultural content, and other general-interest television programming. The station also developed production capabilities through CTV Cinema, its film-production studio. The channel opened a new headquarters building in Lankaran on 8 October 2008. In 2011, CTV Cinema produced the film Təlatüm, which was subsequently shown on the channel. In 2014, Canub TV joined five other Azerbaijani regional television stations in forming the Region TV network. Through that arrangement, CTV programming was distributed nationally via Region TV, extending the visibility of a station originally designed for southern regional coverage. On 19 September 2016, Canub TV adopted the ARB branding and became ARB Cənub. The rebrand aligned the station with ARB Media Group and its broader Azerbaijani television network while retaining the channel's regional focus. The name Cənub means “South” in Azerbaijani and continues to identify the channel with southern Azerbaijan. ARB Cənub's historical programming included news, breakfast television, interview and debate formats, entertainment shows, music programming, consumer-oriented content, crime and documentary features, and business coverage. Earlier programs included Xəbər Xətti, Bir cənub səhəri, Üz-üzə, Telestadion, Min bir nəğmə, Bərəkət, Hə-Yox, and Biznes qlobal. The available reference material does not establish detailed current schedules, audience figures, revenue, staffing, or ownership beyond the channel's association with ARB Media Group. It is therefore best characterized as a privately owned Azerbaijani regional television brand with a history of local production and periodic national distribution through network partnerships.
History
ARB Cənub originated in the reorganization of local television broadcasting in Lankaran. Lankaran TV ceased operations on 18 June 2007 amid issues connected with state financing, which was not lawful under Azerbaijani broadcasting rules. Azerbaijan's National Television and Radio Council announced a competition on 6 June 2007 to select a replacement broadcaster for the frequency. The only applicant was Canub TV, also referred to as CTV. Following the conclusion of the competition on 20 August, the frequency was assigned to the new station. CTV received a six-year broadcasting licence from the National Television and Radio Council in September 2007. Although the licence was issued during that month, regular transmissions began on 31 December 2007. The station initially operated from 9:00 to midnight and was receivable across the Lankaran-Astara Economic Region and Bilasuvar District. Over time, its coverage expanded to 22 regions in the south of Azerbaijan, establishing CTV as an important regional broadcaster outside the country's principal national media centers. The station strengthened its physical presence by opening a new headquarters building in Lankaran on 8 October 2008. It also developed an in-house production operation. Through CTV Cinema, the channel produced the film Təlatüm in 2011 and broadcast the work on its own service. This activity distinguished the channel from a purely relay-based broadcaster and gave it a role in local audiovisual production. In 2014, Canub TV became one of six regional television stations that formed the Region TV network. The network distributed CTV programming nationally, allowing content produced for a southern Azerbaijani audience to reach viewers elsewhere in the country. During this period the station competed with ANS TV in the southern region and maintained a schedule that included news, regional current affairs, entertainment, music, business, consumer, and crime-related programs. The decisive branding change came on 19 September 2016, when Canub TV was renamed ARB Canub, conventionally rendered in Azerbaijani as ARB Cənub. The change connected the Lankaran-based channel to ARB Media Group and placed it within a larger branded television structure. The ARB Cənub name preserved the service's geographic identity: “Cənub” means “South” in Azerbaijani. The channel therefore combined group-wide brand affiliation with a continuing southern regional remit. The available material provides no verified information about later ownership changes, current executives, audience performance, financial results, or a subsequent change in terrestrial status. On the evidence available, ARB Cənub is an active, privately owned Azerbaijani regional television brand headquartered in Lankaran and associated with ARB Media Group.
- 2016
Rebranded as ARB Cənub
[1]On 19 September, Canub TV adopted the ARB branding and became ARB Cənub.
- 2014
Joined the Region TV network
[1]Canub TV joined five other regional Azerbaijani television stations in forming Region TV, through which its programming received nationwide distribution.
- 2011
Təlatüm produced and broadcast
[1]The station's CTV Cinema production studio made the film Təlatüm, which was later broadcast by the channel.
- 2008
New Lankaran headquarters opened
[1]Canub TV inaugurated a new headquarters building in Lankaran on 8 October.
- 2007
Replacement broadcaster selected for the Lankaran frequency
[1]After Lankaran TV ceased operations, the National Television and Radio Council organized a competition. Canub TV was the sole applicant and was selected to receive the frequency.
- 2007
Broadcasting licence granted
[1]Canub TV received a six-year broadcasting licence from Azerbaijan's National Television and Radio Council in September.
- 2007
Canub Television begins transmission
[1]The station started regular operations on 31 December, broadcasting daily from 9:00 until midnight.
Products and positioning
A southern Azerbaijan-focused regional television channel combining local information, entertainment, cultural programming, and limited film production under the ARB Media Group brand.
Television broadcasting · 2007
Regional terrestrial television service
ARB Cənub's core offering is terrestrial television broadcasting for southern Azerbaijan. Its original reception area included the Lankaran-Astara Economic Region and Bilasuvar District, and the service later expanded to cover 22 southern regions. The channel's schedule historically combined local news, current affairs, entertainment, music, cultural material, business coverage, and general-interest programming.
Film production · 2011
CTV Cinema
CTV Cinema was the station's film-production studio during its Canub TV period. Its documented production activity includes Təlatüm, a film made in 2011 and subsequently shown on the channel. The available sources do not provide a complete catalogue or confirm the studio's current operating status.
Television programming · 2007
Regional programming
Historical programming included the news format Xəbər Xətti, the breakfast program Bir cənub səhəri, interview and discussion formats such as Üz-üzə, entertainment and music shows including Min bir nəğmə and Absurd şou, and specialist or general-interest programs such as Bərəkət, Biznes qlobal, Hə-Yox, Seyf, and İzi itməyən cinayətlər.
Brand decisions
2016
Adoption of the ARB brandStrategyBackground
Canub TV had operated as a regional Azerbaijani broadcaster since 2007 and had participated in the Region TV network from 2014.
Action taken
On 19 September 2016, the channel changed its name and identity to ARB Cənub, aligning it with ARB Media Group while retaining its southern regional designation.
Aftermath
The rebrand established ARB Cənub as the channel's current identity. The available sources do not quantify its effect on audience, coverage, or finances.
2014
Participation in the Region TV networkStrategyBackground
Canub TV was one of several regional broadcasters operating in Azerbaijan outside the national television networks.
Action taken
The channel joined five other regional stations to form Region TV, enabling its programming to be distributed nationwide through the network.
Aftermath
The arrangement expanded the potential reach of CTV programming beyond southern Azerbaijan while preserving the station's regional production base.
Sources2 sources
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