Arash Motor Company
Arash Motor Company is a British ultra-low-volume sports-car manufacturer based in Newmarket, Suffolk.
Last updated August 31, 2026
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Overview
Arash Motor Company is a British specialist sports-car manufacturer established by Arash Farboud in 1999. The business began as Farboud Limited and initially developed the Farboud GT, a high-performance prototype intended to establish the company in the specialist and supercar market. The company presented an early version of the car at the Autosport International show in Birmingham in 2002, following development work that had begun several years earlier. The company’s next major project was the Farboud GTS. A concept version appeared at Autosport International in 2003, and the model was formally launched at the British International Motor Show in London in 2004. The GTS became the focus of a complicated relationship with Chris Marsh, who had worked with the company as a sales representative and was connected to the Marcos Engineering family through his father, Jem Marsh. Marsh received a licence to use the GTS design and helped develop a related car in return for shares in a new company. Differences over the project led to the car being renamed Farbio, and the design was eventually acquired by Laurence Tomlinson of Ginetta. It later evolved into the Ginetta F400. Farboud Limited changed its name to Arash Motor Company in 2006. Under the Arash name, the business continued to pursue a highly exclusive, technically ambitious supercar strategy rather than high-volume production. Its principal later projects were the AF-8 and AF-10. The AF-10 was shown in 2009 with a Chevrolet Corvette-derived 7.0-litre V8 engine, but the initial version did not enter production. A substantially revised AF-10 was unveiled in 2016 with a hybrid powertrain and a claimed output of 2,080 horsepower, placing it in the hypercar category. The AF-8 was revealed at the 2016 Geneva Motor Show. It used a carbon-and-steel tubular chassis structure and a mid-mounted 7.0-litre V8 producing a reported 505 horsepower. The car also appeared at the Goodwood Festival of Speed, including hill-climb participation in 2015 and 2016. The AF-8 and AF-10 have been identified as the company’s production-oriented models, although Arash operates at an exceptionally small scale. The reference material describes output as fewer than three cars per year and cumulative sales of fewer than 80 vehicles since the company’s establishment. Arash has also expanded its intended manufacturing footprint beyond Britain, with a facility in Bolton, Ontario, Canada, supporting its North American ambitions. Its business model remains that of a boutique manufacturer: limited production, bespoke or highly exclusive sports cars, and engineering-led differentiation based on carbon-intensive structures, powerful internal-combustion engines, and hybrid technology. The company’s cars have additionally gained exposure through appearances in the Asphalt 8: Airborne and Asphalt Legends video games. Publicly available information is limited, and the current scale of production, delivery activity, and commercial operations requires verification.
History
Arash Motor Company traces its origins to 1999, when Arash Farboud established Farboud Limited to develop an independently designed high-performance sports car. The first major project was the Farboud GT, a proposed 2.8-litre twin-turbo V6 sports car with a reported output of 620 horsepower. The project was presented publicly at the Autosport International show in Birmingham in 2002. A further development, the Farboud GTS, was shown as a concept at Autosport International in 2003 and formally launched at the British International Motor Show in London in 2004. The GTS became important not only as a product but also as the basis for a separate business relationship. Chris Marsh, who had been acting as a sales representative for Arash and came from the family associated with Marcos Engineering, became interested in the design. Arash licensed the shape to Marsh and supported further development in exchange for shares in a new car company. The related car was revised substantially. Its powertrain was changed from an Audi RS4-based racing engine to a Ford V6, while exterior and interior elements, including the doors and windows, were modified. Following a dispute in 2005, Marsh renamed the project Farbio. The name was intended to distinguish the car from the Farboud identity while suggesting a connection with biofuel technology. A proposed alternative name, Fangio, was not used after objections connected with the family of the late Formula One driver Juan Manuel Fangio. Arash subsequently sold his interest in Farbio to Michael Simmonds while retaining full ownership of Farboud Limited. The GTS design was later sold to Laurence Tomlinson of Ginetta. Ginetta continued developing the car and marketed the resulting model as the Ginetta F400. This transaction separated the GTS lineage from Farboud Limited’s continuing activities. In 2006, Farboud Limited adopted the name Arash Motor Company. The renamed company continued to develop exclusive sports cars, operating on a much smaller scale than mainstream automobile manufacturers. Its later projects included the AF-10, first displayed in 2009. The original AF-10 used a Chevrolet Corvette-derived 7.0-litre V8 with a reported output of at least 500 horsepower, but that version did not proceed into production. Arash later reworked the AF-10 as a hybrid hypercar. The revised model was publicized in 2016 with a claimed 2,080-horsepower output. Although the specification attracted attention because of its unusually high power claim, available reference material does not establish sustained series production or the number of customer deliveries for the revised version. The AF-8 was another central Arash project. It was revealed at the 2016 Geneva Motor Show and used a carbon-and-steel tubular chassis with a mid-mounted 7.0-litre V8 rated at 505 horsepower. The model was also associated with appearances at the Goodwood Festival of Speed, including hill-climb participation in 2015 and 2016. Arash has described or been described as having manufacturing capability in North America through a facility in Bolton, Ontario, while its principal base remains in Newmarket, Suffolk. The company is characterized by ultra-low production volumes: the cited reference describes annual output of fewer than three cars and cumulative sales of fewer than 80 vehicles since commencement. Its identity is therefore closer to that of a specialist coachbuilder and boutique hypercar developer than a conventional mass-market automaker. The company’s vehicles have received additional visibility through licensed appearances in the Asphalt 8: Airborne and Asphalt Legends video games. Current production and commercial status are not fully documented in the available material.
- 2016
AF-8 is revealed at Geneva
[1]Arash reveals the AF-8 at the Geneva Motor Show.
- 2016
Hybrid AF-10 revision is announced
[1]Arash publicizes a revised hybrid AF-10 with a claimed 2,080 horsepower.
- 2015
AF-8 participates at Goodwood
[1]The AF-8 is associated with a hill-climb appearance at the Goodwood Festival of Speed.
- 2009
AF-10 is displayed
[1]Arash presents the first AF-10, powered by a Chevrolet Corvette-derived V8.
- 2006
Farboud Limited changes name to Arash Motor Company
[1]The original company adopts the Arash Motor Company name.
- 2005
GTS-related project becomes Farbio
[1]After a dispute involving the licensed GTS project, Chris Marsh renames the related car Farbio.
- 2004
Farboud GTS launches
[1]The GTS receives its formal launch at the British International Motor Show in London.
- 2003
Farboud GTS concept appears
[1]The Farboud GTS concept is shown at Autosport International.
- 2002
Farboud GT is publicly presented
[1]The Farboud GT is announced at the Autosport International show in Birmingham.
- 1999
Farboud Limited is established
[1]Arash Farboud establishes Farboud Limited to develop specialist high-performance cars.
Products and positioning
A boutique British performance-car manufacturer positioned around extremely limited production, high power, exotic materials, and technically ambitious supercar and hypercar designs.
Sports car prototype · 2002
Farboud GT
The Farboud GT was the company’s first major vehicle project. Developed from the late 1990s and publicly presented in 2002, it was conceived as a lightweight, high-performance sports car. Reference material describes a 2.8-litre twin-turbo V6 engine with a claimed 620 horsepower. The GT established the engineering direction that later led to the Farboud GTS and the company’s subsequent Arash-branded supercars.
Super sports car · 2004
Farboud GTS
The Farboud GTS was introduced as a concept in 2003 and formally launched in 2004. Three cars were built before the design was transferred to the Farbio business. Farbio subsequently began production of a related vehicle in 2007, and the design was later developed by Ginetta as the F400. The GTS is therefore both an important early Farboud product and the ancestor of vehicles sold under other specialist-car brands.
Supercar · 2016
Arash AF-8
The AF-8 is a mid-engined Arash supercar revealed at the 2016 Geneva Motor Show. Its structure combines carbon elements with a steel tubular chassis, and its powertrain is a 7.0-litre V8 reported to produce 505 horsepower. The model was also demonstrated at the Goodwood Festival of Speed. Available reference material identifies the AF-8 as one of the company’s production-oriented models, although detailed current delivery information is not available.
Hypercar · 2009
Arash AF-10
The AF-10 was first displayed in 2009 with a Chevrolet Corvette-derived 7.0-litre V8 producing at least 500 horsepower. That initial version did not enter production. Arash later revealed a substantially revised hybrid version in 2016 and publicized a claimed 2,080 horsepower. The AF-10 represents the company’s most ambitious attempt to move from specialist supercars into the hypercar segment.
Brand decisions
2016
Arash unveils the AF-8Product launchBackground
Arash sought to build a modern, limited-production supercar using an exotic structural package and a large-displacement mid-mounted engine.
Action taken
The company reveals the AF-8 at the Geneva Motor Show and presents it as a production-oriented supercar.
Aftermath
The AF-8 becomes one of the two models identified in reference material as being in production, although current production volumes are not independently documented.
2016
AF-10 is reworked as a hybrid hypercarGeneration changeBackground
The original AF-10 shown in 2009 used a conventional Chevrolet Corvette-derived V8 and did not enter production.
Action taken
Arash presents a revised AF-10 with a hybrid drivetrain and claims an output of 2,080 horsepower.
Aftermath
The revised specification raises the AF-10’s positioning from an engine-powered supercar to an ultra-high-output hybrid hypercar, but the available source does not establish series production or customer deliveries.
2006
Company is renamed Arash Motor CompanyStrategyBackground
Farboud Limited had developed a range of specialist sports-car projects, but the business was moving away from the earlier Farboud identity after the separation of the GTS-related venture.
Action taken
The company changes its name to Arash Motor Company while continuing under Arash Farboud’s ownership.
Aftermath
Later vehicles are developed and marketed under the Arash name, including the AF-8 and AF-10.
2005
Related GTS project is renamed FarbioOtherBackground
Chris Marsh had received a licence to use the Farboud GTS design and had modified its engine, body details, and interior.
Action taken
Following a dispute, Marsh renames the related car Farbio and proceeds with a separate brand identity.
Aftermath
The design later passes to Laurence Tomlinson and is developed into the Ginetta F400.
Recent events
- 2016
Arash reveals the AF-8 at Geneva[1]
Product launch
The AF-8 was revealed at the Geneva Motor Show with a carbon-and-steel tubular chassis and a mid-mounted 7.0-litre V8.
- 2016
Revised hybrid Arash AF-10 is announced[1]
Product generation · Product launch
Arash presented a revised AF-10 concept using a hybrid drivetrain and publicized a claimed output of 2,080 horsepower.
- 2009
Arash Motor presents the AF-10[1]
Product launch
Arash displayed the AF-10, a proposed supercar using a Chevrolet Corvette-sourced 7.0-litre V8. The first version was not put into production.
Arash performance cars appear in Asphalt games[1]
Other
The AF-10 and AF-8 Falcon Edition appear as playable vehicles in Asphalt 8: Airborne and Asphalt Legends.
Sources2 sources
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