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Ara Music

Bulgarian record label based in Sofia, founded in 1997, producing pop-folk and folk artists.

Last updated September 28, 2026

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Overview

Ara Music (Bulgarian: Ара Мюзик) is a Bulgarian record label and music company based in Sofia. It was founded on 17 February 1997 by Viktor Kasamov. The label produces pop-folk (chalga) performers who appear on television channels such as Fen TV and Balkanika TV, as well as folkloric and pop artists. Its roster has included solo singers Alisia and Rumina, folk performers Vasilena Stoyanova, Galina Dimitrova, Ivan Palanov and Mira Zaharieva, the duo Pirin, and pop singer Darko. Former acts include the group Caramel (with the label from 2015 to 2018), Rumen and Pautalia (1997–1998) and Yuzhen Vyatar (1997–2001). The label maintains an official website at aramusic.bg, where it promotes new albums, singles, videos, artist news and events. Recent activity highlighted on the site includes releases by Vasilena Stoyanova and awards won by its artists at the Pirin Folk festival in Sandanski.

History

Ara Music was founded on 17 February 1997 by Viktor Kasamov in Sofia, Bulgaria. The label established itself as a producer of pop-folk (chalga) performers who appeared on television channels such as Fen TV and Balkanika TV. Over the years, its roster expanded to include folkloric and pop artists. Among its early acts were the groups Rumen and Pautalia (with the label from 1997 to 1998) and Yuzhen Vyatar (1997–2001). Later, the group Caramel was part of Ara Music from 2015 to 2018. The label has been home to solo pop-folk singers Alisia and Rumina, folk performers Vasilena Stoyanova, Galina Dimitrova, Ivan Palanov and Mira Zaharieva, the folk duo Pirin, and pop singer Darko. Ara Music maintains an active online presence through its official website, aramusic.bg, where it promotes new albums, singles, music videos, artist news and events. In 2026, its artists achieved notable success at the Pirin Folk festival in Sandanski, with Vasilena Stoyanova winning two first prizes and Duet Pirin receiving an award from the journalists' jury.

  • Ara Music founded by Viktor Kasamov in Sofia, Bulgaria

  • Groups Rumen and Pautalia and Yuzhen Vyatar join the label

  • Rumen and Pautalia leave Ara Music

  • Yuzhen Vyatar leave Ara Music

  • Group Caramel joins Ara Music

  • Group Caramel leaves Ara Music

  • Duet Pirin and Vasilena Stoyanova win awards at Pirin Folk Sandanski 2026

Products and positioning

Bulgarian independent record label specializing in pop-folk and folk music, with a strong presence in the Pirin Folk festival circuit.

  • Pirinsko momiche

  • Ubaloto Stoyne

  • More, brala moma

  • Se kachilo mome na yabolche

  • Pirinska usmivka

  • Shtoshti te pratik na voda, kerko

  • Matse, mori, matse

  • Gost v Pirina

  • Yano, mori, yagne

  • Zalyubih si edno libe

  • Shtoshti go vidoh beloto Mariyche

  • Elay, sino, pasha mi te tera

  • Lele, Marusho

  • Ti si struvash

  • Na Petrovden

  • Avtobiografiya

  • Obicham, mamo, Elena

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