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Ara Electronic

Ara Electronic is a company innovating in lighting since 1986, offering decorative, ambient, and attraction lighting solutions.

Last updated September 2, 2026

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Overview

Ara Electronic is a company that innovates in lighting, with a history starting in 1986. They offer products such as holiday decorative lighting, ambient enhancement lighting, attraction animated lighting, full color LED displays, simple LED displays, and signaling and information distribution. They also provide services including video equipment rental, audio and congress equipment rental, and visual services. The company is located in Pula, Croatia.

History

Ara Electronic was founded in 1990 by separating from 'Electronica-Automatica' into Ara Electronic. In 1987, the first Christmas lighting installation was done in Pula, Croatia. In 1995, Christmas decoration was done in Dubrovnik, Croatia. From 1997 to 2004, they were reinnovating holiday decorations in the City of Zagreb. In 2005, they introduced LED lighting to holiday decorations in the City of Zagreb. In 2006, they provided full LED lighting solution for decorative lighting. In 2008, development of digitally controlled LED lighting systems began. In 2014, fully digital implementation of RGB LED decorative solutions was achieved. In 2016, production of complete video RGB decorative solution began. In 2017, a 25m Christmas tree in RGB LED video technology was installed in Machala, Ecuador. In 2019, addressable high-brightness 2-wire RGB digital pixels in E14 standard were developed for retrofitting older installations.

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