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Aqui Há Gato

Retailer / private label

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Portuguese children's literature bookstore and educational project founded in 2007, combining bookselling with storytelling, art workshops and original children's books.

Last updated September 28, 2026

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Overview

Aqui Há Gato is a Portuguese children's literature bookstore and educational project based in Portugal. According to its official website, the project was born in November 2007 out of a shared love for art and education, creating a space where children's literature, psychology, education and art walk side by side with a single focus: the well-being of the child. The name, which translates roughly as "There's a Cat Here," reflects the playful, story-driven identity of the brand, whose team members are presented as cat characters with distinct personalities. The core commercial activity is a specialised children's bookshop. The online store organises titles by age bands — 0 to 3, 3 to 6, 7 to 10, and 10 or more years — and features curated selections such as Halloween-themed books, gift suggestions and seasonal highlights. Prices shown on the site are in euros, with individual titles such as "Nem Pensar! Eu Vou Ficar!" at €13.90, "Olha o que Encontrei!" at €15.50, "O Monstro do Ciúme" at €13.90, "Lua com livros e música" at €19.95, "Onde Está o Wally? Sarilhos a Dobrar" at €13.90 and "Murray e Bun! – Murray, o Caça-Fantasmas Livro 4" at €12.20. The shop also promotes a newsletter for people who believe in the magic of good stories. Beyond retail, Aqui Há Gato operates as an educational and cultural brand. It runs storytelling sessions ("Hora do Conto"), art workshops ("Oficinas de Arte"), puppet theatre ("Teatro de Fantoches"), holiday programmes such as "Arte nas Férias" for summer holidays, and video content on YouTube. The brand also has a podcast presence, with mentions of "Aqui Há Gato PODCAST NA RFM" and "Postal do Dia | Antena 1," indicating collaborations with Portuguese radio stations RFM and Antena 1. Aqui Há Gato has also developed its own publishing line. The site states that Sofia, a member of the team, has already written four books, including "Toca a fugir," "Sofia e os gatos da livraria," "Sofia e o dia da fotografia" and "Aqui Há Gato... e Boas Histórias Também." These original titles are sold alongside third-party children's books, giving the brand a private-label dimension on top of its retail role. The brand's positioning is warm, imaginative and child-centred, using cat characters and fantasy themes to engage young readers and their families. Its operating market is Portugal, and it communicates in Portuguese. The official website is aquihagato.org. No parent company, founder name, headquarters address or stock listing is disclosed in the available evidence, so those details are left unspecified.

History

Aqui Há Gato was founded in November 2007 as an educational project, according to the "Sobre Nós" page on its official website. The project emerged from a shared taste for art and education, with the aim of creating a magical space where children's literature, psychology, education and art coexist with a single focus: the well-being of the child. The brand's stated philosophy is to bring art into the world of natural phenomena, believing that art should flow naturally. The project developed into a specialised children's bookstore, the Livraria Aqui há Gato, which sells children's literature organised by age groups. The online store presents curated selections for ages 0–3, 3–6, 7–10 and 10+, along with seasonal and thematic highlights such as Halloween books and gift recommendations. The site also promotes a newsletter for people who believe in the magic of good stories. Over time, Aqui Há Gato expanded beyond retail into cultural and educational activities. It runs storytelling sessions ("Hora do Conto"), art workshops ("Oficinas de Arte"), puppet theatre ("Teatro de Fantoches") and holiday programmes such as "Arte nas Férias" for summer holidays. It also produces video content on YouTube, including series such as "Amigos Monstrinhos" and workshop videos. The brand has a podcast presence, with mentions of "Aqui Há Gato PODCAST NA RFM" and "Postal do Dia | Antena 1," indicating media collaborations with Portuguese radio stations RFM and Antena 1. The brand also developed its own publishing line. The website states that Sofia, a member of the team, has already written four books: "Toca a fugir," "Sofia e os gatos da livraria," "Sofia e o dia da fotografia" and "Aqui Há Gato... e Boas Histórias Também." These original titles are sold through the bookstore alongside third-party children's books. The team is presented through cat characters with distinct personalities — Sofia, Rita, Carlota, Epá, Petinga and Migas — reinforcing the brand's playful, story-driven identity. The available evidence does not disclose the founder's name, headquarters location, parent company or any stock listing. The brand operates in Portugal and communicates in Portuguese.

  • 2007

    Aqui Há Gato is founded in November as an educational project.

  • The project develops into a specialised children's bookstore, Livraria Aqui há Gato.

  • Sofia publishes four original children's books, including "Toca a fugir" and "Sofia e os gatos da livraria."

  • The brand expands into storytelling sessions, art workshops, puppet theatre and holiday programmes.

  • Aqui Há Gato appears as a podcast on RFM and contributes to Antena 1's "Postal do Dia."

Products and positioning

A magical, child-centred space where children's literature, psychology, education and art come together, with a playful cat-themed identity.

  • Children's book (ages 3–6)

    Nem Pensar! Eu Vou Ficar!

  • Children's book

    Olha o que Encontrei!

  • Children's book

    O Monstro do Ciúme

  • Children's book with music (ages 0–3)

    Lua com livros e música

  • Children's book (ages 7–10)

    Onde Está o Wally? Sarilhos a Dobrar

  • Children's book (ages 10+)

    Murray e Bun! – Murray, o Caça-Fantasmas Livro 4

  • Original children's book by Sofia

    Toca a fugir

  • Original children's book by Sofia

    Sofia e os gatos da livraria

  • Original children's book by Sofia

    Sofia e o dia da fotografia

  • Original children's book by Sofia

    Aqui Há Gato... e Boas Histórias Também

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