AquaMatic Lavanderías
AquaMatic Lavanderías is a Mexican self-service laundry chain that describes itself as the largest laundry network in the Americas, with more than 160 branches nationwide.
Last updated September 28, 2026
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Overview
AquaMatic Lavanderías is a Mexican chain of self-service laundries (lavanderías) operating under the AquaMatic® trademark. According to its own corporate communications, the company is a pioneer of the sector with more than 50 years of activity, and today presents itself as the largest laundry network in the Americas, with more than 160 branches across Mexico and more than 1.5 million customers. Its branches run a fleet of more than 6,500 washing machines and dryers, which the company describes as the most modern and efficient equipment on the market. The brand's proposition is built around speed, convenience, cleanliness and value. AquaMatic positions itself as a time- and labour-saving alternative to doing laundry at home, offering large, comfortable facilities, trained staff and value-added services. Its stated mission is to deliver laundry services whose quality and value clearly exceed customer expectations in terms of time savings, cost-benefit, service, comfort and garment care. Its stated vision is to be the number-one brand in consumer preference and the top-of-mind laundry brand across the American continent. AquaMatic operates a loyalty programme through the Aquahorro card, which customers can buy at any national branch for a minimum cost. Cardholders automatically enter prize draws, gain access to special promotions and year-round discounts, and earn points on every wash that can be redeemed for free services, detergents and household prizes. The company also runs a franchise programme, inviting entrepreneurs to open their own AquaMatic branches, and maintains a job board for recruitment. The company is headquartered in Guadalajara, Jalisco, in western Mexico, and its customer contact channels include a national telephone line and a corporate email address. It is a private, non-listed Mexican company. Public information about its ownership structure, founding family or exact founding year is limited; the brand's own materials emphasise its five-decade-plus track record and its national footprint rather than corporate ownership details.
History
AquaMatic Lavanderías is a Mexican self-service laundry chain that, according to its own corporate materials, has been a pioneer in the sector for more than 50 years. The company presents itself as the largest laundry network in the Americas, with more than 160 branches operating across Mexico and a customer base of more than 1.5 million people. Its branches are equipped with more than 6,500 washing machines and dryers, which the company describes as the most modern and efficient machinery available on the market. The brand has grown through a combination of company-operated branches and a franchise model. Its website invites prospective entrepreneurs to "consigue tu franquicia" (get your franchise), indicating that franchising is a core part of its expansion strategy. The company also maintains a job board ("Bolsa de trabajo") for recruitment across its network. A central element of the AquaMatic customer relationship is the Aquahorro card, a paid loyalty card available at any national branch. Purchasing the card automatically enters the customer into prize draws, grants access to special promotions and discounts every day of the year, and allows customers to accumulate points with each wash. These points can be redeemed for free services, detergents and useful prizes for the customer or their home. The company is headquartered in Guadalajara, Jalisco, Mexico, and its contact channels include a national telephone number and a corporate email address. It describes its corporate culture and values as guiding principles that underpin its commitment to laundry excellence for the millions of customers who use its services. Its stated mission is to provide laundry services of clearly superior quality and value, exceeding customer expectations in time savings, cost-benefit, service, comfort and garment cleanliness. Its stated vision is to position AquaMatic as the number-one brand in consumer preference and the top-of-mind laundry brand in the Americas. Publicly available information about the company's exact founding year, founders or ownership structure is limited. Wikidata classifies it simply as a "Mexican laundry chain company." The brand remains active and continues to promote its national network, loyalty programme and franchise opportunities through its official website.
AquaMatic establishes itself as a pioneer in the Mexican laundry sector, with more than 50 years of activity.
The chain grows to more than 160 branches nationwide and more than 1.5 million customers.
The company operates more than 6,500 washing machines and dryers across its network.
AquaMatic launches the Aquahorro loyalty card, offering discounts, prize draws and redeemable points.
The company promotes a franchise programme for entrepreneurs to open AquaMatic branches.
Products and positioning
Value-oriented, convenience-driven self-service laundry chain positioning itself as the number-one laundry brand in the Americas, emphasising speed, comfort, cleanliness and cost-benefit.
Self-service laundry services
Wash-and-dry services at AquaMatic branches nationwide.
Aquahorro loyalty card
Paid loyalty card granting discounts, prize draw entries and points redeemable for services, detergents and prizes.
Franchise opportunities
Programme allowing entrepreneurs to open and operate AquaMatic branches.
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