Aqua Net Hiroshima
A Hiroshima-based Japanese transportation and tourism company operating sightseeing boats and passenger routes linking Hiroshima and Miyajima.
Last updated August 25, 2026
Overview
Aqua Net Hiroshima is a Japanese transportation and tourism company headquartered in Hiroshima. Its principal activities are associated with sightseeing and passenger boat services on waterways connecting central Hiroshima with Miyajima, the island in Hatsukaichi known for Itsukushima Shrine. The company was established in June 2002 after the dissolution of Hiroshima River Cruise, a third-sector company that had operated a river sightseeing boat service from 1989 until February 2002. Aqua Net Hiroshima assumed the former river-cruise business in July 2002, preserving a sightseeing-boat operation within Hiroshima's tourism infrastructure. The company expanded beyond local river cruising in 2003 by introducing the World Heritage Route, an irregular passenger service linking Motoyasu Pier at the eastern end of Motoyasu Bridge with Pier No. 3 at Miyajima Port. The route connected Hiroshima's Peace Memorial Park area with the gateway to Itsukushima Shrine and was subsequently converted into a regular scheduled service in 2005. This positioned Aqua Net Hiroshima as a provider of both urban sightseeing and intercity visitor transportation, using waterways to connect two of the region's most important tourism destinations. Aqua Net Hiroshima also experimented with a direct service between Miyajima Port No. 3 and a mainland pier west of the principal Miyajimaguchi terminal. The service began in July 2010 but was suspended on 15 August 2011 because of low passenger numbers. It resumed in November 2011 on a reduced schedule limited to Saturdays, Sundays, and public holidays. In March 2014, the operation was renamed the Miyajima-bound Great Torii Sightseeing Route, daily service was restored, and the mainland landing point was renamed Ono Pier from Miyajimaguchi West Pier. The company's business history illustrates the role of water transport in Hiroshima tourism: its routes are not only cruises but also visitor-oriented links between the Peace Memorial Park, Hiroshima's rivers, Miyajima, and the coastal mainland. The original river-cruise business was later transferred to River Sea Cruise Co., Ltd., which was established in 2016. Available reference material does not provide detailed information about Aqua Net Hiroshima's ownership, financial performance, executive leadership, fleet, legal status, or current route timetable. Its present operating status should therefore be verified against current company or transport-authority information.
History
Aqua Net Hiroshima emerged from the restructuring of Hiroshima's river-tourism infrastructure in the early 2000s. Hiroshima River Cruise, a third-sector company, had operated a river sightseeing boat service from 1989. That business stopped in February 2002, and the company was dissolved in March of the same year. Aqua Net Hiroshima was then established in June 2002 and took over the sightseeing-boat operation from July. The company broadened its role in 2003 by launching the World Heritage Route. The service connected Motoyasu Pier, near Hiroshima's Peace Memorial Park, with Pier No. 3 at Miyajima Port on Itsukushima in Hatsukaichi. Initially operated on an irregular basis, the route became a regular scheduled service in 2005. Its concept linked two major heritage and tourism areas by water: the Hiroshima Peace Memorial Park district and the area surrounding Itsukushima Shrine. In July 2010, Aqua Net Hiroshima introduced another regular service between Miyajima Port No. 3 and Miyajimaguchi West Pier, a mainland landing point west of Miyajimaguchi Pier. The established terminal at Miyajimaguchi was already served by JR West Miyajima Ferry and Miyajima Matsudai Kisen. Passenger demand for the new service was insufficient, and it was suspended on 15 August 2011. Operations restarted in November of that year but were restricted to weekends and public holidays. A further reorganization took place in March 2014. The service was renamed the Miyajima-bound Great Torii Sightseeing Route, daily operation resumed, and Miyajimaguchi West Pier was renamed Ono Pier. The new branding emphasized the route's sightseeing function and its connection with the Great Torii and Miyajima tourism experience. The company's original river-cruise business was later transferred to River Sea Cruise Co., Ltd., a company established in 2016. The available reference material does not specify the precise scope of that transfer, the ownership relationship between the companies, or whether Aqua Net Hiroshima continues all of the services historically associated with it. It also does not document current management, fleet details, revenue, route frequency, or a confirmed present-day corporate status. Aqua Net Hiroshima is therefore best characterized from the available material as a Hiroshima-based transportation and tourism company with a history centered on sightseeing boats and scheduled water links between Hiroshima and Miyajima.
- 2016River cruise business transferred
River Sea Cruise Co., Ltd. is established and later receives the river sightseeing-boat business historically associated with Aqua Net Hiroshima.
- 2014Great Torii Sightseeing Route introduced
The service is renamed the Miyajima-bound Great Torii Sightseeing Route, daily operation returns, and Miyajimaguchi West Pier is renamed Ono Pier.
- 2011Low-demand route is suspended and later reduced
The Miyajimaguchi West Pier service is suspended on 15 August because of low passenger numbers and resumes in November with operation limited to weekends and public holidays.
- 2010Miyajimaguchi West Pier service begins
A regular service opens between Miyajima Port No. 3 and Miyajimaguchi West Pier on the mainland.
- 2005World Heritage Route becomes scheduled
The Hiroshima–Miyajima World Heritage Route moves from irregular operation to regular scheduled service.
- 2003World Heritage Route launches
The company begins an irregular service between Motoyasu Pier in Hiroshima and Pier No. 3 at Miyajima Port.
- 2002Aqua Net Hiroshima is established
Following the cessation and dissolution of Hiroshima River Cruise, Aqua Net Hiroshima is established in June and assumes the river sightseeing-boat business in July.
- 1989Hiroshima River Cruise begins operations
The third-sector company Hiroshima River Cruise begins operating a river sightseeing boat service in Hiroshima, creating the predecessor operation later taken over by Aqua Net Hiroshima.
Products and positioning
A regional tourism and passenger-water-transport operator using Hiroshima's rivers and coastal waterways to connect major cultural and heritage destinations, especially the Peace Memorial Park area and Miyajima.
Hiroshima river cruiseSightseeing boat service2002
A local sightseeing-boat operation on Hiroshima's waterways. The business originated with Hiroshima River Cruise in 1989 and was taken over by Aqua Net Hiroshima in July 2002. The available reference does not provide vessel specifications, cruise duration, fares, or the current operating entity.
World Heritage RouteScheduled passenger and sightseeing route2003
A water route linking Motoyasu Pier at the eastern end of Motoyasu Bridge in Hiroshima with Pier No. 3 at Miyajima Port on Itsukushima. It began as an irregular service in 2003 and became a regular scheduled operation in 2005, connecting the Peace Memorial Park area with the Miyajima tourism district.
Miyajima-bound Great Torii Sightseeing RouteSightseeing and passenger boat route2014
A rebranded service associated with the mainland-to-Miyajima connection. Introduced under this name in March 2014, it used Ono Pier, formerly called Miyajimaguchi West Pier, and returned to daily operation after an earlier period of suspension and reduced weekend-only service.
Flagship businesses
- World Heritage Route
- Miyajima-bound Great Torii Sightseeing Route
- Hiroshima Peace Memorial Park–Miyajima passenger and sightseeing service
- Hiroshima river cruise
Brand decisions
- 2014Rebrand and expansion of the Miyajima routeGeneration change
The company revised the identity and operating pattern of the service between Miyajima and the mainland landing point.
What changed. The service was renamed the Miyajima-bound Great Torii Sightseeing Route, daily operation resumed, and Miyajimaguchi West Pier was renamed Ono Pier.
Aftermath. The change placed greater emphasis on the route's sightseeing connection with Miyajima's Great Torii and restored a daily timetable.
- 2011Reduce service after weak passenger demandStrategy
The regular route between Miyajima Port No. 3 and Miyajimaguchi West Pier attracted insufficient passenger numbers.
What changed. After suspending the service on 15 August 2011, the company resumed it in November with operations restricted to Saturdays, Sundays, and public holidays.
Aftermath. The route was later renamed and restored to daily operation in March 2014 as the Miyajima-bound Great Torii Sightseeing Route.
Sources
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