Apteka Dobrogo Dnia
Ukrainian pharmacy chain founded in 2006, operating over 700 pharmacies across 59 cities and a nationwide online marketplace.
Last updated September 28, 2026
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Overview
Apteka Dobrogo Dnia (ADD) is one of Ukraine's largest pharmacy chains, founded in 2006 with its first pharmacy opening in Kyiv on 28 August of that year. The network expanded rapidly, reaching 126 pharmacies by the end of 2008 through a mix of new openings and acquisitions of existing chains. By 2016 it operated 146 outlets, and by 2023 it had grown to more than 700 pharmacies in 59 cities, employing over 2,000 people and serving an average of 800,000 customers monthly. In 2021 the company ranked among Ukraine's top-10 largest pharmacy chains by turnover. The chain operates both physical pharmacies and a digital marketplace. According to its official website, the marketplace unites more than 600 partner pharmacy locations across the country, offering medicines and other pharmacy-range goods. Partner pharmacies combine the traditional pharmacy format with fast market-style service, often featuring open self-service zones where customers can select health products while receiving qualified specialist advice. The company emphasizes certified products from official suppliers, a broad assortment including medical devices, hygiene and rehabilitation products, therapeutic cosmetics, baby food and accessories, and goods for expectant mothers, as well as qualified staff who undergo regular certification and training. ADD has participated in Ukraine's state 'Affordable Medicines' (Доступні ліки) program since 2017. During the COVID-19 pandemic in 2020, it was among the top-3 most popular stores during the first week of lockdown, and it began shipping goods via Nova Poshta as a partner when online medicine sales and postal delivery were permitted from April 2020. Following Russia's full-scale invasion in 2022, the chain kept as many branches open as possible to prevent a humanitarian crisis; as of 7 March 2022, 144 pharmacies were operating, and from 8 March 2022 customers could withdraw cash up to UAH 6,000 at branches. By the end of 2022 it had restored and reopened outlets in Irpin, Bucha, Dnipro and Kharkiv. In 2023 it opened 90 new locations, and by 2024 the network had 730 pharmacies in 59 cities. In 2024 the group received the 'Industry Leader' award from the 'TOP-100. Ratings of the Largest' magazine. Ownership is concentrated: TOV 'Apteka Dobrogo Dnia' is 90% owned by the Cypriot company Farminvest Holdings Limited and 10% by TOV 'Farmastor', with Ihor Chervonenko as the ultimate beneficial owner. In March 2025, Ukraine's Antimonopoly Committee opened a case concerning the acquisition of control over the D.S. pharmacy chain by 'Pharma-City', a company linked to Chervonenko, through the absorption of Market Universal LTD, Macrus LTD and Medobory Pharm. The deal envisaged a controlling stake in D.S. (380 pharmacies), which combined with ADD (738 pharmacies) would have created one of Ukraine's largest pharmacy networks. The investigation assesses the potential impact of this concentration on competition in the Ukrainian pharmaceutical market and possible consequences for consumers.
History
Apteka Dobrogo Dnia was founded in 2006, with its first pharmacy opening in Kyiv on 28 August 2006. In the same year, to stabilize operations, the network's pharmacies initiated a public association — the 'Pharmacy Professional Association of Ukraine'. The chain began active expansion in 2008, reaching 126 pharmacies across various regions of Ukraine by the end of that year, achieved through opening new branches and acquiring existing networks. In 2015 the network ran the project 'Your Doctor at the Pharmacy', which allowed customers to receive express consultations from a specialist inside the pharmacy. By 2016 the company had 146 retail outlets. Since 2017, Apteka Dobrogo Dnia has participated in the state program 'Affordable Medicines'. In 2020, the assortment expanded with European cosmetics and product brands. During the COVID-19 pandemic, in the first working week of quarantine, the chain entered the top-3 most popular stores. When online trade and postal delivery of medicines were permitted from April 2020, the network began shipping goods as a partner of Nova Poshta. With the start of Russia's full-scale invasion of Ukraine in 2022, Apteka Dobrogo Dnia opened the maximum number of its branches to prevent a humanitarian crisis; as of 7 March 2022, 144 pharmacies were operating. From 8 March 2022, customers could withdraw cash at branches up to UAH 6,000. By the end of 2022, the chain had restored and reopened its outlets in Irpin, Bucha, Dnipro and Kharkiv. In 2023 the company opened 90 new locations, and as of 2024 the network has 730 pharmacies in 59 cities. In 2024, the group of companies received the 'Industry Leader' award from the 'TOP-100. Ratings of the Largest' magazine. Ownership: TOV 'Apteka Dobrogo Dnia' is 90% owned by the Cypriot company Farminvest Holdings Limited and 10% by TOV 'Farmastor'; the ultimate beneficial owner is Ihor Chervonenko. In March 2025, the Antimonopoly Committee of Ukraine began a case regarding the acquisition of control over the D.S. pharmacy chain by 'Pharma-City', linked to Chervonenko, through the absorption of Market Universal LTD, Macrus LTD and Medobory Pharm. The deal envisaged a controlling stake in D.S. (380 pharmacies), which combined with ADD (738 pharmacies) would create one of Ukraine's largest pharmacy networks. The investigation assesses the potential impact of concentration on competition in the Ukrainian pharmaceutical market and possible consequences for consumers.
First Apteka Dobrogo Dnia pharmacy opens in Kyiv.
Network pharmacies initiate the 'Pharmacy Professional Association of Ukraine' public association.
Active expansion begins; by year-end the chain operates 126 pharmacies across Ukraine.
Project 'Your Doctor at the Pharmacy' offers express specialist consultations in pharmacies.
Company reaches 146 retail outlets.
Joins the state program 'Affordable Medicines'.
Assortment expands with European cosmetics and product brands; during COVID-19 quarantine first week enters top-3 most popular stores; begins shipping via Nova Poshta as partner.
144 pharmacies operating amid full-scale invasion; from 8 March customers can withdraw cash up to UAH 6,000 at branches.
By year-end, outlets restored and reopened in Irpin, Bucha, Dnipro and Kharkiv.
Company opens 90 new locations.
Products and positioning
A convenient pharmacy service combining the traditions of a classic pharmacy with fast market-style service, emphasizing certified products, broad assortment and qualified consultation.
Medicines (prescription and OTC)
Vitamins and dietary supplements
Medical devices and medical equipment
Hygiene and rehabilitation products
Therapeutic cosmetics
Baby food and accessories
Products for expectant mothers
Sources4 sources
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