Aprica
Aprica is a Japanese baby-products brand known for strollers and child car seats, with additional offerings including baby carriers, cribs, bedding, and other childcare goods.
Last updated September 25, 2026
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Overview
Aprica is a Japanese baby-products brand whose history dates to 1947, when a company was founded to develop and sell childcare equipment. Its Japanese official website says the brand has spent more than 75 years considering babies’ distinctive needs and developing products based on what it calls “baby medicine”—knowledge cultivated through fields including pediatric medicine. The site presents this approach as a foundation for designing childcare products and providing reassurance to caregivers. The brand’s most prominent product categories are strollers and child car seats. Its stroller range includes models for different ages and uses, such as multi-function, lightweight, three-wheel, reversible-seat, compact, and B-type designs. The brand describes features intended to address outdoor conditions and everyday handling, including vibration absorption, manoeuvrability, and portability. Its car-seat range includes newborn and older-child products, rotating and carry-style models, bed-style designs, child and junior seats, and ISOFIX-compatible models. Aprica also describes products designed to meet the R129 safety regulation. The Japanese site additionally presents baby carriers, cribs, and baby bedding. Crib and bedding products are described in terms of comfortable sleep, compact storage or movement, and ease of cleaning. Named offerings shown on the site include the Coconel Air and Coconel Air Plus AB crib models and the Goodrêve baby-bedding range. Aprica’s history page traces the brand’s product development from its first stroller in 1949 through later stroller and car-seat innovations. In 2008, Aprica Children’s Products was established and became part of the Newell Rubbermaid group, now Newell Brands; the official history says this expanded its global business base. The Japanese company overview identifies the present operating entity as Newell Brands Japan LLC, headquartered in Tokyo. The evidence supports Japan as the brand’s documented market here but does not establish a complete list of current countries of sale.
History
Aprica’s official history dates the founding of its childcare-equipment development and sales business to 1947. The company’s stated starting principle was to work out how to hear the needs of babies who cannot speak, and to create childcare equipment with input from pediatricians and specialists in other fields. This origin story frames the brand around observing infants’ needs rather than treating baby products as scaled-down versions of adult goods. In 1949, Aprica introduced its first internally developed stroller. In 1953, it developed and patented a stroller-seat structure designed to let air pass through, an early example of the brand’s attention to comfort. A compact foldable product called “アップリカー” (Uppurica) went on sale in 1975. In 1980 the company introduced the lightweight, compact Concord Mini A-type stroller, whose seat design was commissioned from an interior designer associated with the Anglo-French Concorde project. In 1988, it commercialized a stroller with its automatic four-wheel “不思議な車輪” (“wonder wheel”) system. Aprica’s history page also records the completion of the Aprica Building in 1989. A series of compact, lightweight strollers—including Super Mini, Big Mini, and Pikaichi—became major hits in 1993, according to the company history. In 1997, Aprica began selling a self-developed bed-style child car seat, “Marshmallow Seat & Bed,” which could change from a bed-like to a chair-like configuration and was described as usable until around age four. In 2001, the company opened the Aprica Testing and Research Center, later called the Aprica Central Research Institute, with a child-car-seat impact-testing facility. The history also notes the development of a 2.5-kilogram newborn dummy equipped with sensors and joints to measure forces on babies. In 2003, Aprica launched “Nerucco Bed,” an AB-compatible stroller intended to combine the compactness of a B-type stroller with protective features associated with an A-type. In 2008, it introduced the Cookie high-seat stroller, raising the seating position to keep babies farther from heat at road level. That same year, Aprica Children’s Products Co., Ltd. was established and joined the Newell Rubbermaid group, now Newell Brands. Aprica’s official history says that this widened its global business base and that the company began offering products under the Graco brand. In 2014, Aprica Children’s Products changed its corporate form to a limited liability company. In 2017, the Japanese business began offering products under the Baby Jogger brand. In 2020, the operating company changed its name to Newell Brands Japan LLC. Aprica continues to be presented on the Japanese official website as a baby-products brand, with strollers and child car seats prominent alongside other childcare goods. The site describes its current approach as grounded in “baby medicine,” its term for baby-centered knowledge cultivated through fields including pediatric medicine.
- 2020
Operating company renamed Newell Brands Japan LLC
- 2017
Baby Jogger products added
- 2014
Company reorganized as a limited liability company
- 2008
Cookie high-seat stroller and corporate group transition
- 2003
Nerucco Bed stroller launched
- 2001
Testing and research center opened
- 1997
Marshmallow Seat & Bed car seat launched
- 1993
Compact stroller series becomes a hit
- 1989
Aprica Building completed
- 1988
Automatic four-wheel stroller commercialized
Products and positioning
A baby-focused childcare-products brand that presents product design as grounded in knowledge of infant development and comfort, with particular emphasis on safety, reassurance, and practical everyday use.
Strollers
The official site offers multiple stroller types, including lightweight, compact, three-wheel, reversible-seat, and B-type models.
Child car seats
The range includes newborn and older-child seats, rotating, bed-style, and carry-style designs, plus ISOFIX-compatible and R129-compliant products.
Coconel Air and Coconel Air Plus AB
Named Aprica crib offerings shown on the official website.
Goodrêve baby bedding
The official site lists Goodrêve bedding sets and an individual mattress.
Brand decisions
2020
Operating company name changedOther2008
Joined the Newell Rubbermaid groupOther
Sources4 sources
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