apra Inc.

apra Inc. (株式会社アプラ) is a Japanese entertainment and music company headquartered in Shibuya, Tokyo. Founded in July 2017, it describes its mission as bringing self-realization to all people, and it pursues that mission by creating new markets around music and voice performance. Its core businesses are two activity-support projects: Music Planet, which supports people who want to keep making music alongside their main occupation, and Voice Planet, which supports voice-actor activities regardless of experience or appearance. Alongside these, the company offers Music With, a service that produces original songs for corporate clients, and School Song (スクソン), a made-to-order school song production service that uses well-known artists and experienced musicians. The company is led by representative director Kaisei Niizuma (新妻快介) and reported 150 employees at the time of its company profile. Its stated capital is 39.9 million yen, split between 24.9 million yen of capital and 15 million yen of capital reserve. It maintains offices in Tokyo (Shibuya headquarters), Osaka, Fukuoka, Nagoya, and a satellite office in Sapporo, indicating a nationwide operating footprint in Japan. Its listed business partners include Nippon Broadcasting System, Wonder Village, JASRAC, Dentsu Kyushu, Tokyo FM, FM Osaka, FM Fukuoka, FM Aichi, FM Hokkaido, Mynavi, MIXI, nana music, Oto Kyo Jikan Entertainment (pokekara), Mirrativ, and Mirror Fit, among others. apra positions itself less as a traditional talent agency and more as a platform for amateur and semi-professional creators. Music Planet frames itself as a new-concept artist activity support project that discovers each person's brilliance and supports the power to take flight, while Voice Planet frames itself as a new-concept voice-actor activity support project open to people regardless of experience or looks. The company also runs events and media tie-ins: Music Planet SUPER LIVE 2026 was scheduled for September 22 at Shinjuku ReNY, and Music Planet was featured on the NHK General program 所さん！事件ですよ. Voice Planet members appeared in the reading-and-variety event バラどく！, and producers such as Yuko Tezuka, Mitsutaka Itakura, and Daichi Kambara joined Voice Planet. The company also recruits new graduates and mid-career staff, running online internships and company information sessions. Because apra is privately held and relatively young, public information is concentrated in its own corporate communications. It is best understood as a Tokyo-based entertainment startup that builds participatory music and voice platforms, corporate music production, and school song services, rather than a label or agency in the classic sense.

apra Inc. was established in July 2017 in Tokyo, Japan. From its founding, the company framed its purpose around self-realization, arguing that self-realization should not be limited to a chosen few but should take many forms and sizes for all people. This philosophy is expressed in its mission statement, '自己実現を、あらゆる人へ' (self-realization for all people), and in its stated goal of creating a society freed from comparison where everyone can live as themselves. The company built its business around participatory music and voice platforms rather than conventional talent management. Its two flagship projects, Music Planet and Voice Planet, were designed to lower the barriers to artistic activity. Music Planet is described as a new-concept artist activity support project that discovers each person's brilliance and supports the power to take flight, and it specifically serves people who continue music while holding a main occupation. Voice Planet is described as a new-concept voice-actor activity support project open regardless of experience or appearance. In addition to these, apra offers Music With, a corporate service for producing original songs, and School Song (スクソン), a made-to-order school song production service that uses famous artists and experienced musicians. By the mid-2020s the company had grown to 150 employees and had established a multi-office presence in Japan: a headquarters in Shibuya, Tokyo, plus offices in Osaka, Fukuoka, and Nagoya, and a satellite office in Sapporo. Its stated capital was 39.9 million yen, comprising 24.9 million yen of capital and 15 million yen of capital reserve. It reported relationships with a range of media, music, and technology partners, including Nippon Broadcasting System, Wonder Village, JASRAC, Dentsu Kyushu, Tokyo FM, FM Osaka, FM Fukuoka, FM Aichi, FM Hokkaido, Mynavi, MIXI, nana music, Oto Kyo Jikan Entertainment (pokekara), Mirrativ, and Mirror Fit. In 2026 the company's public activity accelerated. Music Planet was scheduled to hold Music Planet SUPER LIVE 2026 on September 22 at Shinjuku ReNY, bringing 90 people who continue music alongside their main jobs to a major stage. Music Planet was also set to appear on NHK General's program 所さん！事件ですよ on September 26, 2026. Voice Planet expanded its production team with the additions of Yuko Tezuka, Mitsutaka Itakura, and Daichi Kambara as producers, and Voice Planet members appeared in the reading-and-variety event バラどく！, where they practiced practical expression through co-starring with professionals and improvisation. The company also continued recruiting, offering online internships and company information sessions for 2028 new graduates as well as mid-career and part-time positions. apra remains a privately held company. Its history is still short and its public record is largely composed of its own press releases and corporate pages, but it has established a distinct identity as a Tokyo entertainment startup that builds platforms for amateur and semi-professional creators in music and voice.

• apra Inc. founded in Tokyo, Japan

• HONEYCOMB's new song 'Lonely' selected as ending theme for BS TV Tokyo drama

• Daichi Kambara joins Voice Planet as producer

• Mitsutaka Itakura joins Voice Planet as producer

• Voice Planet members appear in reading x variety event 'Baradoku!'

• Yuko Tezuka joins Voice Planet as producer

• Music Planet SUPER LIVE 2026 announced for September 22 at Shinjuku ReNY

• Music Planet announced to appear on NHK General's 'Tokoro-san! Jiken desu yo' on September 26

A creator-participation entertainment company that supports self-realization through music and voice activities, rather than a traditional talent agency.

• Music Planet

  A new-concept artist activity support project that discovers each person's brilliance and supports the power to take flight, aimed at people who continue music alongside a main occupation.

• Voice Planet

  A new-concept voice-actor activity support project open regardless of experience or appearance.

• Music With

  A music service that produces original songs for corporate clients.

• School Song (スクソン)

  A made-to-order school song production service using famous artists and experienced musicians.

1. 1apra Inc. Official Siteapra.co.jp
2. 2私たちについて | apra Inc.apra.co.jp
3. 3会社概要 | apra Inc.apra.co.jp
4. 4apra Inc. - Wikidatawikidata.org