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APR Company

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APR Corporation is a South Korean beauty-tech company whose brands include medicube, known for skincare and AGE-R home beauty devices.

Last updated September 25, 2026

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Overview

APR Corporation is a South Korean beauty and consumer-products company that describes its work as developing solutions to improve customers’ lives. Its portfolio spans beauty, beauty devices, healthcare, inner beauty, fashion and entertainment. Its brands include medicube, APRILSKIN, forment, glamdi, NDY and photogray. Medicube is one of the company’s principal beauty brands, combining skincare products with AGE-R-branded home beauty devices. APR presents itself as a global beauty-tech business, with products and sales extending beyond South Korea. Its official company history records expansion into overseas markets, including establishment of a Malaysian subsidiary in 2021. The company’s website describes its beauty-device business as a leading domestic home-beauty-device brand and its broader ambitions as spanning beauty and healthcare. The available company materials do not provide a complete country-by-country list of markets. The company’s device portfolio includes the AGE-R ATS Air Shot, Ussera Deep Shot, Booster Healer, Eye Shot, Booster Pro, Ultra Tune 40.68, Hi Focus Shot and Booster V Roller, alongside a vibrating cleansing device. APR has invested in device research and development, manufacturing facilities and production capacity. Its company milestones report the establishment of a dedicated device R&D center in 2022 and the opening of successive device-production facilities in 2023 and 2024. APR became a publicly listed company on the KOSPI in February 2024. It operates the medicube brand and its AGE-R device line within a broader portfolio rather than being solely a device maker. The official site describes further activity in cosmetics, healthcare solutions and medical devices, including work involving PDRN. The company remains active and continues to position itself around product development, international growth and beauty technology.

History

APR Corporation developed from a South Korean consumer and beauty business into a company centered on beauty brands and beauty technology. It operates several brands across distinct categories, with medicube among its beauty labels. The brand portfolio also includes APRILSKIN, forment, glamdi, NDY and photogray, reflecting APR’s activities beyond skincare and devices. The company’s expansion into beauty devices became a defining part of its development. In 2022, APR established a dedicated device research and development center, ADC. That year it introduced AGE-R devices including ATS Air Shot, Ussera Deep Shot and Booster Healer. APR’s milestones record the devices reaching a cumulative sales threshold of 100,000 units in April 2022. In 2023, the company opened its first beauty-device production facility, introduced the AGE-R Eye Shot, and launched Booster Pro, described in the company history as its first self-manufactured beauty device. It reported cumulative sales of one million AGE-R devices in May 2023. APR continued to build manufacturing capacity and broaden its device range in 2024. Its company history records completion of a second factory and an integrated logistics center in May, launch of the radiofrequency device Ultra Tune 40.68, and opening of the Space Dosan brand flagship space in August. In September, it introduced the ultrasound-based Hi Focus Shot and disclosed expansion into skin-booster and new-material businesses using internally produced PDRN/PN. APR listed on the KOSPI in February 2024, a major corporate milestone that brought the company into the public market. The company’s listed milestones for 2025 describe further international and product development, including the AGE-R Booster V Roller, a high-intensity focused ultrasound device called Hi Focus Shot Plus, a vibrating cleansing device, and the opening of a medicube flagship store in Seongsu. The same chronology notes that AGE-R devices had passed five million cumulative units sold by October 2025. These dates and figures are company-reported milestones. APR’s official corporate description presents it as a global beauty-tech company pursuing skincare, device and healthcare solutions; medicube and AGE-R remain central to its consumer-facing beauty-device activities.

  • Established a Malaysian subsidiary

  • Launched the medicube AGE-R ATS Air Shot

  • Launched the medicube AGE-R Ussera Deep Shot

  • AGE-R devices reached 100,000 cumulative sales, according to APR

  • Launched the medicube AGE-R Booster Healer

  • Established the ADC beauty-device research and development center

  • AGE-R devices reached one million cumulative sales, according to APR

  • Completed the first beauty-device production facility

  • Launched Booster Pro, described by APR as its first self-manufactured beauty device

  • Listed on the KOSPI

Products and positioning

A South Korean global beauty-tech company combining skincare brands with home beauty devices and adjacent healthcare offerings. Medicube’s AGE-R line is positioned around at-home beauty-device use.

  • medicube skincare and cosmetics

    The beauty brand’s skincare and cosmetic products.

  • medicube AGE-R Booster Pro

    A home beauty device introduced in 2023.

  • medicube AGE-R Booster Healer

    An AGE-R beauty device launched in 2022.

  • medicube AGE-R ATS Air Shot

    An AGE-R beauty device launched in 2022.

  • medicube AGE-R Ussera Deep Shot

    An AGE-R beauty device launched in 2022.

  • medicube AGE-R Eye Shot

    An AGE-R device introduced in 2023.

  • medicube AGE-R Ultra Tune 40.68

    A radiofrequency beauty device launched in 2024.

  • medicube AGE-R Hi Focus Shot

    An ultrasound beauty device launched in 2024.

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