AppyParking
A UK parking-technology company and mobile application that helped drivers find and understand on-street and off-street parking.
Last updated August 24, 2026
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Overview
AppyParking was a United Kingdom parking-technology business founded in London by Dan Hubert. It began as Yellow Line Parking, an initiative focused on digitising information about parking restrictions, and was subsequently expanded and renamed AppyParking in 2014. The service was designed to make fragmented parking information easier for drivers to interpret by presenting on-street and off-street options, restrictions, prices and availability through a mobile application. The company's early work involved contacting London boroughs and converting basic PDF maps of Controlled Parking Zones into a structured digital dataset. This approach positioned AppyParking not simply as a consumer navigation app, but as a mapping and data business built around the urban kerbside. Its application used location, date and time information to help users identify relevant parking options and displayed mapped information through Google Maps overlays. It could also connect with routing services such as Google Maps and Waze. AppyParking expanded beyond consumer parking discovery. In late 2014 it introduced an enterprise application for commercial fleets, later known as AppyParking Pro, using a software-as-a-service model. The company also developed partnerships and trials involving automotive, telecommunications and fleet-oriented organisations. Ford announced a partnership with the company at the 2015 Consumer Electronics Show. Later in 2015, AppyParking participated in a Westminster trial with Vodafone xone and Pimlico Plumbers in which sensors in parking bays supported time-based parking and billing. The service added petrol-station information in 2016, allowing users to identify nearby or lower-priced fuel stations in the United Kingdom. The same year, founder Dan Hubert appeared on the BBC programme Dragons' Den seeking investment. He did not accept the offers made during the programme. In July 2019, the company closed a reported Series A investment round of £7.6 million from investors including Hyundai Motor Company and Sumitomo Corporation, with West Hill Capital leading the round. By that point, the company reported a total of approximately £11 million raised and a dataset covering more than 450 UK towns and cities through its app and Kerbside API. In September 2019, AppyParking rebranded as AppyWay. The AppyParking name therefore represents the company's earlier consumer and enterprise brand rather than its later corporate identity. AppyWay subsequently launched another smart-city parking scheme in Halifax in October 2019. Reliable material supplied for this entry does not establish the present availability of the original AppyParking application, its current ownership structure, or whether all AppyParking-branded services remain operational.
History
AppyParking originated in London as Yellow Line Parking, an initiative started by former advertising creative Dan Hubert. The initial concept was to make difficult-to-interpret parking restrictions more accessible to motorists. Hubert contacted London boroughs and converted Controlled Parking Zone information from static PDF maps into a structured digital format. The early service concentrated on restrictions associated with single yellow lines, which explains the original name. The business broadened its scope and adopted the AppyParking name in 2014. Rather than limiting itself to a single type of road marking, it began assembling a wider picture of urban parking, including on-street and off-street options. The consumer application used mapping technology to display parking areas and pins, while combining the user's location with the date and time to provide relevant pricing and parking information. Integration with routing applications helped users navigate to selected parking locations. During late 2014, AppyParking took part in the London Microsoft Ventures Accelerator programme. The company's chief technology officer, Eric Requena, was advised during that programme to revise substantial portions of the application's code. In December of the same year, AppyParking launched a paid enterprise product for commercial fleets. The enterprise direction complemented the consumer application and indicated that the company regarded its parking data as useful to businesses as well as individual drivers. The company attracted automotive and connected-mobility interest in 2015. Ford announced a partnership with AppyParking at CES 2015. Later that year, AppyParking worked with Vodafone xone and Pimlico Plumbers on a one-month Westminster trial. Sensors already installed in parking bays enabled a usage model in which a driver could identify a space, signal arrival through the application and be charged for the period parked. This trial illustrated the company's interest in combining parking data, connected infrastructure and automated billing. In January 2016, the application expanded into fuel information by adding a facility for locating nearby and lower-priced petrol stations throughout the United Kingdom. In September, Hubert appeared on BBC business programme Dragons' Den and sought £200,000 for 2 percent of the company. He rejected offers from Peter Jones and Nick Jenkins after they placed a substantially lower valuation on the business than the one he proposed. The televised episode did not result in an investment agreement. AppyParking continued to develop as a data and software company. By 2019, its mapping work reportedly covered more than 450 UK towns and cities, and its kerbside information was available through both the mobile application and the Kerbside API. In July 2019, it completed a reported £7.6 million Series A financing round led by West Hill Capital, with Hyundai Motor Company and Sumitomo Corporation among the investors. The company was reported to have raised approximately £11 million in total by that point. In September 2019, AppyParking rebranded as AppyWay. The change marked a move away from a name centred on the consumer parking application toward a broader identity associated with kerbside and urban-mobility technology. AppyWay launched a second smart-city parking scheme in Halifax in October 2019. The supplied sources do not provide enough information to document the later corporate structure, current product availability, or the continuing use of the AppyParking name.
- 2019
Series A financing completed
[1]The company completed a reported £7.6 million Series A round led by West Hill Capital.
- 2019
Rebrand to AppyWay
[1]AppyParking changed its corporate brand to AppyWay.
- 2019
Halifax smart-city parking scheme launched
[1]AppyWay launched a second smart-city parking scheme in Halifax.
- 2016
Petrol-station search added
[1]The app began showing nearby and lower-priced petrol stations across the UK.
- 2015
Ford partnership announced
[1]Ford announced a partnership with AppyParking at CES 2015.
- 2014
Yellow Line Parking becomes AppyParking
[1]The company broadened its parking-information offering and adopted the AppyParking brand.
- 2014
Microsoft Ventures Accelerator participation
[1]AppyParking participated in the London Microsoft Ventures Accelerator programme and revised significant parts of its application code.
- 2014
Enterprise fleet app introduced
[1]AppyParking launched a paid enterprise application for commercial fleets.
- 2013
Company founded in London
[1]The business was founded in London under the Yellow Line Parking name.
- 2012
Yellow Line Parking concept begins
[1]Dan Hubert began developing the parking-information concept and contacting London boroughs to digitise Controlled Parking Zone maps.
Products and positioning
Digital kerbside intelligence and parking technology for drivers, fleets and cities.
Mobile application · 2014
AppyParking
The principal consumer application presented on-street and off-street parking information through a map-based interface. It used the driver's location together with date and time to help identify relevant parking restrictions, prices and availability. The application was available for Android and iOS and could connect with navigation services including Google Maps and Waze. The supplied material does not confirm the full extent of payment or reservation functionality.
Enterprise software · 2014
AppyParking Pro
AppyParking Pro was a paid software-as-a-service offering aimed at commercial fleets and business users. It extended the company's parking-data proposition beyond individual motorists and was introduced as part of AppyParking's enterprise strategy. The available source identifies the fleet focus but does not specify the complete feature set, pricing model or later product status.
Data API
Kerbside API
The Kerbside API exposed the company's structured information about parking restrictions and the urban kerbside. By 2019, AppyParking's wider dataset reportedly covered more than 450 towns and cities in the UK. The API represented the business's infrastructure and data-services direction, although the supplied material does not document its technical specifications, licensing or current availability.
Marketing campaigns
- 2015Westminster connected-parking trial
Westminster, London
AppyParking worked with Vodafone xone and Pimlico Plumbers on a one-month trial using sensors in parking bays. Drivers could identify a space through the application, register arrival and later be billed for the time used.
Outcome. The trial demonstrated a connected parking and time-based billing model; the supplied source does not establish whether it became a permanent commercial service.
Brand decisions
2019
Rebrand as AppyWayStrategyBackground
The company had expanded from a consumer parking application into fleet software, kerbside data and smart-city services.
Action taken
It replaced the AppyParking corporate identity with AppyWay.
Aftermath
The new name reflected a broader urban-mobility and kerbside-technology proposition. The original AppyParking brand is therefore treated as a predecessor identity.
2016
Add petrol-station searchProduct launchBackground
AppyParking was already providing location-based information for drivers searching for parking.
Action taken
The application added information on the nearest and comparatively cheapest petrol stations in the UK.
Aftermath
The feature extended the application into a wider driving-information service.
2014
Expand beyond single-yellow-line informationStrategyBackground
The original Yellow Line Parking concept focused on single yellow line restrictions and information drawn from borough parking maps.
Action taken
The company broadened its scope to cover wider on-street and off-street parking information and rebranded as AppyParking.
Aftermath
The broader positioning supported later consumer, fleet, API and smart-city activities.
2014
Launch an enterprise fleet productProduct launchBackground
The company had built a parking-information service for individual drivers and was seeking additional business applications for its data.
Action taken
It introduced a paid enterprise application for commercial fleets, later associated with the AppyParking Pro name.
Aftermath
The product created a business-to-business extension to the consumer parking application.
Sources1 sources
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