appTaxi

appTaxi is an Italian technological platform and taxi mobility provider that connects passengers with licensed taxi drivers through a smartphone app. It began in 2012 as an aggregator of taxi services and was initially present in six Italian cities; in 2014 the appTaxi business unit became an independent company, appTaxi SCRL, and the service expanded to nineteen Italian cities. The consortium was formed in 2015 from the union of radiotaxi operators serving Italy's main cities, and from the outset it presented itself as a model of "democratic mobility," placing at the centre not only the customer's needs but also the economic autonomy of the taxi driver. The app allows users to call a taxi in a few clicks by activating GPS or typing a departure address, to see an estimate of the trip cost by entering a destination, and to pay by credit card, Satispay, Apple Pay or directly to the driver. Rides can be configured by time, vehicle type, number of seats, presence of animals and payment method; taxis can be booked in advance by setting date and time, and up to five favourite places can be saved. In Venice, appTaxi uniquely allows users to request a water taxi through the app. appTaxi is structured as a società consortile a responsabilità limitata (a consortium limited liability company). Its shareholder base is made up of radiotaxi operators, and the consortium develops and promotes technological solutions and integrations, commercial and technological partnerships, commercial offerings and local mobility solutions. According to its own published figures, the network comprises 4,898 licensed regular taxis, 5,798 certified drivers (owners and collaborators) and 209 employees in call centres. Over the years appTaxi has added in-app credit-card payment (2015), partnerships and integrations with companies outside the taxi sector such as Millemiglia, Italo treno (Italo Più) and American Express (PAYBACK) (2016), and a green mobility fleet of hybrid and fully electric vehicles (2017). The brand positions itself as a network that gives individual radiotaxi operators technological capabilities they could not achieve alone, while keeping the licensed taxi driver at the centre of the service.

appTaxi's history begins in 2012, when it was created as an aggregator of taxi services and was initially present in six Italian cities. In 2014 the appTaxi business unit became an independent company, appTaxi SCRL, and the service was extended to nineteen Italian cities. The following year, 2015, the consortium was formed from the union of radiotaxi operators serving Italy's main cities; from the beginning it proposed a model of "democratic mobility" centred not only on the customer and their needs but also on the economic autonomy of the taxi driver. Also in 2015, appTaxi implemented in-app credit-card payment across all cities. In 2016 the company began collaborations and integrations with companies outside the taxi sector, including Millemiglia, Italo treno (Italo Più) and American Express (PAYBACK). In 2017 appTaxi assembled what it describes as the largest and greenest fleet in Italy, with both hybrid and 100% electric vehicles. Over the years, through targeted and shared investments, exchanges of knowledge and valuable synergies, appTaxi reached technological levels that individual radiotaxi operators could not have achieved alone. The consortium develops and promotes technological solutions and integrations, commercial and technological partnerships, commercial offerings and local mobility solutions. appTaxi is a società consortile a responsabilità limitata, with a shareholder base represented by radiotaxi operators. Its published network figures are 4,898 licensed regular taxis, 5,798 certified drivers (owners and collaborators) and 209 call-centre employees. The app today serves major Italian cities and offers a distinctive water-taxi booking service in Venice.

• 2017

  appTaxi builds what it describes as the largest and greenest fleet in Italy, with hybrid and 100% electric vehicles.

• 2016

  Collaborations and integrations begin with companies outside the taxi sector: Millemiglia, Italo treno (Italo Più) and American Express (PAYBACK).

• 2015

  The consortium is formed from the union of radiotaxi operators serving Italy's main cities; in-app credit-card payment is implemented in all cities.

• 2014

  The appTaxi business unit becomes an independent company, appTaxi SCRL, and the service expands to 19 Italian cities.

• 2012

  appTaxi is created as an aggregator of taxi services, initially present in 6 Italian cities.

A consortium-based, driver-friendly taxi mobility network offering app-based hailing, fare estimates and multiple payment options across major Italian cities.

• appTaxi passenger app

  Smartphone app to call a taxi in a few clicks, with GPS or manual departure address, fare estimate, configurable ride options, advance booking and up to five favourite places.

• In-app payment

  Pay with credit card, Satispay, Apple Pay or directly to the taxi driver.

• Venice water taxi booking

  Only with appTaxi can users request a water taxi in Venice through the app.

• appTaxi driver network

  A consortium platform for licensed taxi drivers, offering technological solutions, integrations and commercial partnerships.

1. 1appTaxi | Il tuo Taxi a portata di smartphoneapptaxi.it
2. 2Chi siamo: appTaxi the mobility network | appTaxiapptaxi.it
3. 3appTaxi – Wikidatawikidata.org