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APPLE OF THE EYE

South Korean entertainment agency and record label founded in 2009, representing actors and music artists.

Last updated September 28, 2026

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Overview

APPLE OF THE EYE is a small South Korean entertainment agency and record label established on 15 September 2009. The company operates in the Korean entertainment industry, managing a roster that spans actors, solo artists, and musical groups. According to its Chinese Wikipedia entry, its current artists include actor Daniel Henney, Kim Wook, Kwon Hee, the band Royal Pirates, and signed artists Brian Park, Lee Su-ji, Jung Si-hyun, and Chun Jae-in. The agency is headquartered in South Korea and maintains an official website at aeent.com. As a compact agency, it focuses on talent representation and music releases rather than large-scale production or distribution. Its English name, APPLE OF THE EYE, is an idiom meaning a cherished person or thing, which aligns with its artist-management mission. The label has been active since its founding and continues to represent its roster in the Korean entertainment market.

History

APPLE OF THE EYE was founded on 15 September 2009 as a South Korean entertainment agency and record label. It entered the Korean entertainment market as a small agency, focusing on managing actors and music artists. Over the years, it built a roster that includes actor Daniel Henney, known for his work in Korean and international productions, as well as artists such as Kim Wook, Kwon Hee, the band Royal Pirates, and signed artists Brian Park, Lee Su-ji, Jung Si-hyun, and Chun Jae-in. The agency has maintained a presence in the Korean entertainment industry, representing its clients in acting and music activities. Its official website, aeent.com, serves as a portal for the company. As of available records, the agency remains active and continues to manage its roster.

  • Founded on 15 September 2009

Products and positioning

Boutique South Korean entertainment agency and record label focused on actor and music artist management.

Product categories. Artist management · Music releases · Actor representation

Sources2 sources

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