Appirits
Japanese internet service company providing one-stop web and game development, EC site construction, and offshore development from Vietnam.
Last updated September 26, 2026
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Overview
Appirits (株式会社アピリッツ) is a Japanese internet service company headquartered in Shibuya City, Tokyo. It positions itself not merely as a development vendor but as a growth partner for clients' internet services, handling everything from concept and strategy through design, development, operation, and continuous improvement. The company's stated vision is to become "The Internet Company" and its mission is to "continue creating internet services loved by all worlds." It emphasizes a loyalty loop in the customer decision journey and the creation of "aha moments" to drive user engagement. Appirits operates across several segments. Its core Web Solutions segment builds and operates large-scale BtoBtoC services, including electronic ticket sales platforms, research platforms, and EC sites. It specializes in high-load, multi-integration, and complex UX projects, using cloud and AI-driven development. The company also runs a Game segment, with experience operating titles such as "UNI'S ON AIR," an idol-group fan game, and applies game development know-how to nudges and gamification in other fields. A Digital Talent Development and Dispatch segment trains and dispatches digital personnel to client development sites. More recently, Appirits has promoted a Physical AI service combining body data, AI, and web/app development for sports coaching, fan experiences, facility revenue menus, and skill-transfer services. Appirits maintains a hybrid development structure combining domestic Japanese bases with a Vietnam offshore development center. It claims over 300 global resources, more than 100 AWS-certified engineers, over 100 HCD-qualified personnel, and development experience with platform user bases exceeding 10 million and over 500 ToC development projects. The company also highlights that about 90% of its employees are digital natives, reflecting active hiring of new and second-new graduates. Its client work includes the construction and operation of an electronic ticket sales platform with 12 million members and 8 million tickets issued annually, which Appirits fully renewed end-to-end from requirements definition through design, development, and maintenance. Appirits continues to expand its service portfolio, integrating AI, offshore resources, and human-centered design to support client business growth.
History
Appirits is a Japanese internet service company based in Shibuya City, Tokyo. While the exact founding year is not provided in the available evidence, the company has established itself as a provider of one-stop web and game development services. Its corporate philosophy centers on becoming "The Internet Company" and creating internet services loved by users worldwide. The company emphasizes a loyalty loop in the customer decision journey, inspired by McKinsey's customer decision journey framework, and seeks to generate "aha moments" that drive user engagement. Over time, Appirits has expanded its service offerings beyond traditional web development. It has built expertise in large-scale BtoBtoC services, including electronic ticket sales platforms and research platforms, and has developed a significant game operation business, notably with the idol-group fan game "UNI'S ON AIR." The company has also established a Vietnam offshore development center, enabling a hybrid development structure that combines domestic Japanese bases with global resources. This offshore capability supports cost-effective, high-quality development. In recent years, Appirits has focused on integrating AI into its development processes, promoting AI-driven development and cloud adoption. It has also launched a Physical AI service that combines body data, AI, and web/app development for applications in sports coaching, fan experiences, facility revenue menus, and skill-transfer services. The company continues to emphasize human-centered design (HCD) and has over 100 HCD-qualified personnel. It also operates a digital talent development and dispatch business, leveraging its web solutions know-how to train and supply digital personnel to client development sites. Appirits has accumulated substantial experience, claiming development involvement with platform user bases exceeding 10 million, over 500 ToC development projects, and more than 100 AWS-certified engineers. Its client work includes the full renewal of an electronic ticket sales platform with 12 million members and 8 million tickets issued annually. The company remains active and continues to evolve its service portfolio to meet changing digital needs.
Products and positioning
Growth partner for internet services, offering one-stop solutions from strategy to operation with AI and offshore resources.
Web system development
One-stop web system development from strategy to operation, including large-scale BtoBtoC services, EC sites, and research platforms.
Game development and operation
Development and operation of game services such as UNI'S ON AIR, applying game know-how to nudges and gamification.
Vietnam offshore development
Offshore development service leveraging a Vietnam development base with over 300 global resources, providing cost-effective, high-quality development.
Digital talent development and dispatch
Training and dispatching digital personnel to client development sites, leveraging web solutions know-how.
Physical AI service
Service combining body data, AI, and web/app development for sports coaching, fan experiences, facility revenue menus, and skill-transfer services.
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