Apollo Food Holdings Berhad
Malaysian confectionery brand known for chocolate wafers and layered sponge cakes, part of Malaysia's snacking story since 1953.
Last updated September 15, 2026
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Overview
APOLLO is a Malaysian confectionery brand whose history dates to 1953, when it began as a small local setup and grew into one of the country's confectionery brands. The brand is known for chocolate confections and cakes, and its products include individually packed layered sponge cakes and a range of chocolate wafers, stick wafers, and creamed waffles. APOLLO describes itself as 100% Malaysian at heart, blending heritage with craftsmanship, and its treats are enjoyed both in Malaysia and across international markets.
History
The APOLLO brand's history in Malaysia dates to 1953, when it started as a small local setup and grew into one of the country's confectionery brands. Known for chocolate confections and cakes, the brand combines quality ingredients, local taste, and innovation. What began as a Malaysian favourite is now enjoyed across international markets. The brand describes itself as 100% Malaysian at heart, born from local tastes and built on trust, and it continues to make chocolate wafers and cakes that are sold from small shops to cafes and office pantries.
Products and positioning
A homegrown Malaysian snack brand blending heritage with craftsmanship, positioned as an everyday treat for all ages and occasions.
Cakes
APOLLO Chocolate Layer Cake
Cakes
APOLLO Pandan Layer Cake
Confectionery
APOLLO Chocolate Wafer Cream
Confectionery
APOLLO Milk Wafer Cream
Confectionery
APOLLO Chocolate Stick Wafer
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