Apex Motors

Apex Motors is a Hong Kong- and British-based performance-car company founded by Hong Kong/Australian brothers Jason and Gary Leung. The company developed from the Elemental RP-1 project and positioned itself around lightweight, high-performance sports cars rather than mainstream passenger vehicles. Its early commercial proposition was the Apex AP-1, an open road and track sports car announced for limited production in Hong Kong. The AP-1 used a Ford 2.3-litre engine rated at 400 bhp, reflecting the company’s initial emphasis on low weight, driver involvement, and conventional high-output propulsion. The company broadened its technology and brand direction in March 2020 with the unveiling of the Apex AP-0, an all-electric sports-car concept. The AP-0 was presented as a high-performance electric vehicle intended to combine the emotional appeal of a sports car with lightweight construction and advanced engineering. Initial plans called for the vehicle to be built in England from 2022. Those plans did not proceed on the originally announced timetable. After a reported three-year delay, production plans were moved to Miami, Florida, in 2023. In March 2023, Apex Motors renamed the project the Attucks Apex AP0 and announced the involvement of musician Wyclef Jean. The revised presentation represented a further attempt to reposition or relaunch the electric sports-car program. The proposed price had also doubled compared with the figure associated with the 2020 version, although the available reference material does not establish final pricing, production volume, homologation, customer deliveries, or the financial outcome of the program. Apex Motors therefore occupies a limited but distinctive position in the performance-automotive landscape. Its public identity is tied to ambitious sports-car projects, first through the combustion-powered AP-1 and later through the electric AP-0/AP0. The company’s history illustrates the uncertainty often surrounding low-volume automotive ventures: product concepts, production locations, launch schedules, branding, and pricing can change before a vehicle reaches series production. Publicly available information is insufficient to confirm whether either model entered sustained commercial manufacture or whether Apex Motors remains actively operating. Its current status, ownership structure, manufacturing arrangements, and customer-delivery record should consequently be treated as unclear.

Apex Motors was founded in 2018 by Hong Kong/Australian brothers Jason and Gary Leung. The company evolved from the Elemental RP-1, a lightweight performance-car project, and adopted a business direction focused on specialist sports cars rather than high-volume vehicle production. Its geographic identity has been described as both Hong Kong- and British-based, with the company initially associated with Hong Kong and later with proposed manufacturing activity in England and the United States. The company’s first named vehicle was the Apex AP-1. Launched in 2019 as a limited-production open road and track sports car in Hong Kong, the AP-1 used a Ford 2.3-litre engine producing 400 bhp. The model represented Apex Motors’ original approach: a compact, driver-focused sports car built around performance and low-volume manufacture. Public information does not establish the number of AP-1 vehicles built, the full production timeline, or the extent of customer deliveries. In March 2020, Apex Motors shifted the public emphasis of its product strategy toward electric performance vehicles by unveiling the Apex AP-0. The AP-0 was an all-electric sports-car concept intended to bring high performance and sports-car styling into a new propulsion category. The company announced plans for the vehicle to be built in England from 2022. The proposed timetable was not achieved, and the production program subsequently encountered a delay of approximately three years. In 2023, the proposed manufacturing location was moved to Miami, Florida. In March of the same year, Apex Motors renamed the vehicle Attucks Apex AP0 and announced the involvement of Wyclef Jean. The project’s proposed price had doubled relative to the version associated with its 2020 unveiling. These changes indicate a significant revision of the vehicle’s commercial positioning and launch plan, although the available material does not provide enough information to determine whether the revised program reached production. Apex Motors’ publicly documented history remains short and project-led. The available reference material does not establish a confirmed current production facility, series-production record, delivery figures, ownership structure, financing history, or present corporate activity. Accordingly, the AP-1 should be described as a limited-production sports-car offering and the AP-0/AP0 as a concept or proposed production vehicle unless stronger evidence confirms completed manufacture and customer delivery.

• 2023

  Production plans move to Miami

  [1]Apex Motorsen.wikipedia.org

  After a reported three-year delay, the proposed production location for the electric sports-car program moved to Miami, Florida.

• 2023

  AP-0 becomes Attucks Apex AP0

  [1]Apex Motorsen.wikipedia.org

  The electric project was renamed Attucks Apex AP0, with Wyclef Jean announced as involved in the program. The proposed price had doubled from the 2020 version.

• 2020

  AP-0 electric concept unveiled

  [1]Apex Motorsen.wikipedia.org

  Apex Motors unveiled the all-electric AP-0 sports-car concept and announced an intention to build it in England from 2022.

• 2019

  AP-1 launch

  [1]Apex Motorsen.wikipedia.org

  The company launched the limited-production AP-1 open road and track sports car in Hong Kong, using a 400 bhp Ford 2.3-litre engine.

• 2018

  Apex Motors is founded

  [1]Apex Motorsen.wikipedia.org

  Jason and Gary Leung founded Apex Motors. The company developed from the Elemental RP-1 project.

Lightweight, high-performance sports cars spanning limited-production internal-combustion models and electric performance concepts

• Limited-production sports car · 2019

  Apex AP-1

  The AP-1 was Apex Motors’ first named vehicle and was launched in 2019 as a limited-production sports car for road and track use in Hong Kong. It was described as being powered by a Ford 2.3-litre engine producing 400 bhp. The model established the company’s initial focus on lightweight, driver-oriented performance vehicles. Available reference material does not confirm its production volume, final specifications, or customer-delivery record.

• All-electric sports-car concept · 2020

  Apex AP-0

  The AP-0 was unveiled in March 2020 as an all-electric sports-car concept. Apex Motors initially proposed building the vehicle in England from 2022. The project later experienced a reported three-year delay, and proposed production moved to Miami in 2023. The available material does not verify series production, homologation, or customer deliveries.

• Renamed electric sports-car project · 2023

  Attucks Apex AP0

  In March 2023, Apex Motors renamed the AP-0 project Attucks Apex AP0 and announced the involvement of Wyclef Jean. The revised project was associated with proposed production in Miami and a price reportedly twice that of the 2020 version. No reliable information in the supplied material confirms completed production or deliveries.

• 2023

  Relocation of proposed AP-0 production to MiamiStrategy

  Background

  The original plan to build the electric sports car in England from 2022 did not proceed on schedule.

  Action taken

  After a reported three-year delay, Apex Motors moved the proposed production location to Miami, Florida.

  Aftermath

  The supplied sources do not establish whether the revised manufacturing plan resulted in series production or deliveries.

  Source

• 2023

  Rebranding of AP-0 as Attucks Apex AP0Generation change

  Background

  Apex Motors revised the public presentation of its electric sports-car project during the delayed production process.

  Action taken

  The company changed the name to Attucks Apex AP0 and announced Wyclef Jean’s involvement. The proposed price was reported to have doubled from the 2020 version.

  Aftermath

  The available material does not confirm the vehicle’s final market launch, production volume, or commercial performance.

  Proposed vehicle price. 2020 version price → Approximately twice the 2020 version price (2023 compared with 2020)

  Source

• 2020

  Unveiling of the Apex AP-0Product launch

  Background

  Apex Motors sought to extend its specialist sports-car proposition into electric performance vehicles.

  Action taken

  The company unveiled the all-electric AP-0 concept and announced plans for English production from 2022.

  Aftermath

  The announced timetable was not achieved, and the production proposal was later delayed and relocated.

  Source

• 2023

  AP-0 production plans are moved to Miami[1]Apex Motorsen.wikipedia.org

  Product generation

  Following a reported three-year delay to the original production plan, Apex Motors moved the proposed production location for the electric sports-car project to Miami, Florida.

• 2023

  AP-0 is renamed Attucks Apex AP0[1]Apex Motorsen.wikipedia.org

  Product generation · Product launch

  In March 2023, Apex Motors announced a new name, Attucks Apex AP0, and publicized the involvement of Wyclef Jean. The proposed price was reported to be twice the level associated with the 2020 version.

• 2020

  Apex Motors unveils the AP-0 electric sports-car concept[1]Apex Motorsen.wikipedia.org

  Product launch

  In March 2020, Apex Motors presented the AP-0, an all-electric sports-car concept. The initial plan called for production in England from 2022.

• 2019

  Apex Motors launches the limited-production AP-1 sports car[1]Apex Motorsen.wikipedia.org

  Product launch

  Apex Motors launched the AP-1 as a limited-production open road and track sports car in Hong Kong. The model was described as using a Ford 2.3-litre engine producing 400 bhp.

1. 1Apex Motorsen.wikipedia.org