APERIO - Society for Healthy Parenting
Czech non-profit association providing evidence-based childbirth education, parental counseling, and maternity-care guidance for expectant and new parents.
Last updated September 29, 2026
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Overview
APERIO - Společnost pro zdravé rodičovství, z.s. (APERIO - Society for Healthy Parenting) is a Czech registered association (z.s.) that supports expectant and new parents through education, counseling, and evidence-based information. Operating since 2001, the organization describes itself as a reliable guide for parents on their life journey, offering professional advice, educational programs, and support so that parents can raise children with joy and healthy self-esteem. Its stated vision is to be the first choice for all parents seeking professional advice and support, contributing to the quality of family life through education and prevention. Aperio's core activities include childbirth education courses, prenatal and postpartum programs, webinars on newborn care and children's digital health, and a counseling center for mothers and fathers that receives around 4,000 parents annually. It publishes the Aperio Czech Maternity Guide, which helps parents choose a maternity hospital based on what matters to them, and offers free resources such as the e-book and audiobook "Pregnant" and the mobile app "expecting - your guide through pregnancy, childbirth, and postpartum - and growing." The organization also addresses the needs of foreign parents in the Czech Republic, providing information on registration at maternity hospitals, health insurance, and social security, as well as coordination of social systems across EU states. Aperio operates primarily in the Czech Republic, with an English-language section of its website serving international audiences. It runs an e-shop and maintains a blog. The organization is led by Director Jana Marková, with a team covering finance, counseling, project management, communications and fundraising, office management, coordination, commercial services, data and IT systems, PR, and helpline methods. Its values include respect, responsibility, free choice, transparency, equal access to opportunities, and openness to change. As a registered association, it is a private non-profit entity rather than a listed company.
History
APERIO - Společnost pro zdravé rodičovství, z.s. has been supporting mothers and fathers since 2001, according to its official About Us page. Over more than two decades, it has grown into a recognized Czech organization focused on healthy parenting, childbirth education, and parental counseling. Its counseling center for mothers and fathers now receives approximately 4,000 parents each year, and its website has provided information to millions of parents. The organization developed the Aperio Czech Maternity Guide, a resource that helps parents consciously choose a maternity hospital based on their own priorities. It also built a portfolio of childbirth education courses, including complete childbirth education classes, prenatal courses, and postpartum and newborn care webinars. In response to the needs of foreign parents in the Czech Republic, Aperio added English-language content and guidance on registration at maternity hospitals, health insurance, social security, and the coordination of social systems across EU states. Aperio has embraced digital tools, offering a free e-book and audiobook titled "Pregnant" and a mobile app called "expecting - your guide through pregnancy, childbirth, and postpartum - and growing." It maintains an e-shop and a blog, and its team covers counseling, communications, fundraising, IT, and helpline methods. The organization's values—respect, responsibility, free choice, transparency, equal access to opportunities, and openness to change—reflect its non-profit, mission-driven character as a registered association.
- 2001
Aperio begins supporting mothers and fathers.
Counseling center for mothers and fathers reaches approximately 4,000 parents per year.
Aperio Czech Maternity Guide is published to help parents choose a maternity hospital.
Free e-book and audiobook "Pregnant" and mobile app "expecting" are offered.
Products and positioning
A reliable, evidence-based guide and support organization for expectant and new parents in the Czech Republic, emphasizing free choice, transparency, and equal access.
Complete Childbirth Education Class
Comprehensive childbirth education course.
Smooth Birth
Childbirth education offering.
Individual Prenatal Course
One-on-one prenatal course.
Postpartum and Newborn Care Webinar
Webinar on postpartum and newborn care.
Children's Digital Health Webinar
Webinar on children's digital health and reading a child's signals.
Aperio Czech Maternity Guide
Guide to Czech maternity hospitals based on parents' priorities.
Free e-book and audiobook "Pregnant"
Free resource for pregnancy.
Mobile app "expecting"
Guide through pregnancy, childbirth, and postpartum.
Sources3 sources
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